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Whop

E-commerce marketplace with trading education

Overview

Whop operates a platform that combines an e-commerce marketplace, trading services, sports betting, and educational content. It monetizes through product sales, recurring memberships (like FXHunters and Profit Genie), and sports-betting revenue, while offering premium AI-powered trading tools and software. The platform also provides educational material on building social media followings and mastering options trading, plus a private trading Discord for member signals. Unlike single-focus sites, it brings shopping, learning, and active trading together, aiming to help customers earn money and improve financial literacy with practical picks and guidance.

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About Whop

Simplify's Rating
Why Whop is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareFintechAI & Machine LearningFinancial Services

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$240M

Headquarters

New York City, New York

Founded

2021

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What believers are saying

  • October 2026 MoonPay integration expands agent commerce across hundreds of thousands of stores.
  • Lightspark partnership on October 26, 2026 improves global payouts across 65-plus countries.
  • Business Blueprints created 21,000 businesses in six weeks, showing strong merchant adoption.

What critics are saying

  • October 2026 class-action settlement over auto-renewals signals recurring consumer-protection exposure.
  • November 2026 Trust & Safety rules allow withheld payouts, clawbacks, and suspensions.
  • Visa monitoring thresholds and prohibited-business reviews can freeze revenue after fraud spikes.

What makes Whop unique

  • October 2026 funding shows Sequoia, Shopify, and Tether conviction.
  • Whop unifies storefronts, payments, delivery, and distribution for internet-native merchants.
  • Whop CLI and MCP connectors reached 350,000 daily calls in October 2026.

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Funding

Total Funding

$240M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Unlimited Paid Time Off
  • Wellness Program
  • Paid Vacation
  • Hybrid Work Options

Growth & Insights and Company News

6 month growth

6%

1 year growth

2%

2 year growth

6%
CEOWORLD Magazine Ltd.
Nov 4th, 2026
Whop closes $200 million Series D at $5.1 billion valuation, adds Sequoia's Doug Leone to board.

Whop closes $200 million Series D at $5.1 billion valuation, adds Sequoia's Doug Leone to board. Whop, the Palo Alto, California, technology company, has raised $200 million in a Series D round at a $5.1 billion valuation. Sequoia Capital and Shopify Ventures led the round, announced on October 21, and Sequoia partner Doug Leone is joining the board as part of the deal, Bloomberg reported. "They're doing about a half billion revenue, business is doing great, and we're helping humanity create businesses for people who can't find a job," Leone said in the announcement. The Series D is Whop's second raise of 2026, following a $200 million strategic investment from Tether at a $1.6 billion valuation in February. The company said the capital will accelerate global expansion and R&D directed at payment and advertising markets. Bloomberg reported that Whop plans to open offices in Colombia and in Europe. Whop's customers are business operators, from heads of product at high-growth startups to 16-year-olds running a first business. The company gives them a gamified interface and an extensive API reaching into distribution, business creation and money. Roughly 25,000 operators generate $550 million on Whop each month, according to the company, and more than 50,000 other people draw a monthly income from the services they provide to those businesses. Transactions on the platform have surpassed $7 billion, reaching people in 185 countries, the company says. "We take inspiration from the traditional economy in designing Whop, and because businesses are the primary conduit by which people earn money and create value, we focus on them as our primary customer," said Steven Schwartz, co-founder and CEO. Bloomberg, which first reported the round, said Whop recently passed $400 million in annualized run-rate revenue, versus $60 million at the start of 2025, and that the company employs about 110 people. Schwartz told Bloomberg that most revenue comes from a percentage of each transaction operators process and that the blended average fee is about 6%. In its announcement, Whop said work is fundamentally changing, with AI calling traditional career paths into question and entry-level job opportunities at an all-time low, citing a Forbes report. The company positions itself as a way for individuals to own their economic futures, and says it takes its design cues from the traditional economy, focusing on businesses because they are where people earn money and create value. Most of those businesses serve hyper-specific customer needs, Whop said, and the internet has made customer groups reachable that were once too small or fragmented to support a business. Among the businesses built natively on the platform, the company listed neobanks for dropshippers, invoicing software for trucking companies, data suppliers for humanoid robotics companies, private jet booking platforms and emergency tree removal services. Whop's product releases over the past three months include Business Blueprints, used to create more than 21,000 businesses in six weeks by letting a new operator launch a ready-to-sell business in a few clicks. The Whop CLI, released in July, makes the company's API compatible with any AI agent and puts day-to-day operation within reach of a prompt; with Whop's MCP connectors it receives more than 350,000 calls per day from more than 14,700 monthly active users. Economic Intelligence, a decision engine trained on millions of transactions, points each business to its highest-ROI next move, and businesses pay for it with an extra percentage of the revenue earned from using it. The company's three founders met as teenagers while building software to track sneaker releases and started Whop in 2021, according to Bloomberg. Earlier investors include Peter Thiel, A*, Insight Partners and Bain Capital Ventures. Whop has an office in New York, with hiring under way across engineering, product, sales and operations. Note: The views expressed are those of the authors and do not necessarily reflect those of CEOWORLD Magazine, its Editorial Board, or management. Content is provided "as is," may contain monetized links, and is not professional advice. See our Ethics & Guidelines for details. Reproduction requires prior written permission. Contact [email protected] for inquiries or media requests. Dr. Anna Papadopoulos, D.Litt. in Strategic Journalism and Publishing, is Senior Money, Wealth and Asset Management Editor at CEOWORLD Magazine, specialising in global markets, investment...

Crypto Reporter
Nov 3rd, 2026
Sequoia-Backed whop and MoonPay join forces to bring agent commerce to 300K businesses.

Sequoia-Backed whop and MoonPay join forces to bring agent commerce to 300K businesses. MoonPay, the global financial technology company powering the movement of value across fiat and digital assets, and Whop, the end-to-end platform that helps people start, run and scale their own businesses, announced that Whop has joined PayBox Markets, MoonPay's aggregator layer for storefront networks. The partnership brings agent commerce to hundreds of thousands of Whop businesses, allowing any agent using PayBox to search for products, place an order, and pay, with the buyer controlling purchase approvals. Whop is the largest network of markets to join PayBox Markets, giving agents a way to buy products, subscriptions, and services. The collaboration follows Whop's recently announced $200M Series D at a $5.1 billion valuation, led by Sequoia Capital and Shopify Ventures. "Agents have learned to search, write, and reason. Buying was the missing step," said Neeraj Prasad, Chief Engineer of MoonPay Labs. "Whop is where the next-gen entrepreneurs are building, and PayBox is how an agent can finally walk in and shop, on the person's terms. The conversation is the new checkout." PayBox is MoonPay's payment vault built for AI. It connects to Claude, ChatGPT and Grok, through a custom connector, allowing an agent to prepare transactions inside a conversation while the buyer controls when and how money moves. Wallet keys sit behind threshold cryptography and secure enclaves, so no single party, including MoonPay or the AI itself, holds a full key or can sign alone. PayBox Markets extends that to commerce. A market connects once, and any agent on PayBox can search it, order from it, and pay for it. Brands are already planning for this shift: an October 2026 survey from Boston Consulting Group found that nearly 70% of retailers expect agentic commerce to have a significant or transformational effect within two years. For Whop business operators, the integration makes their existing stores reachable by agents without any changes to their setup. A buyer can ask an agent to find a product on Whop, such as a heavyweight graphic tee. PayBox searches for real items with live prices, prepares the order, and shows the buyer the item, total, payment method, and recipient. About MoonPay MoonPay is a global financial technology company that provides infrastructure for moving value across traditional and digital financial systems. Founded in 2019, MoonPay serves more than 35 million customers in 180 countries and more than 1500 enterprise clients across crypto and fintech. Its products support payments, trading, commerce, stablecoin infrastructure and other services that connect conventional payment networks with blockchain-based financial rails. Paybox is an unregulated service provided by an unregulated entity in the MoonPay group. About Whop Whop is a technology company on a mission to deliver everyone a sustainable income. Its vision is to create the world's largest internet market, where everybody can pursue a more lucrative and fulfilling livelihood. Whop provides business operators with a gamified GUI and extensive API powering distribution, business creation, and money. Today, Whop facilitates over $7 billion in on-platform transactions to people in 185 countries. For more information, visit whop.com.

Finance Monthly
Oct 30th, 2026
Whop raises $200m at $5.1bn valuation eight months after Tether deal.

Whop raises $200m at $5.1bn valuation eight months after Tether deal. Whop logo displayed on a smartphone or laptop, with digital payments and business analytics visible in the background. Reading Time: Published October 30, 2026 9:27 AM PDT Whop has closed a $200 million Series D at a $5.1 billion valuation, with Sequoia Capital and Shopify Ventures leading the round. The company, which is headquartered in Palo Alto, California, announced the raise on 21 October. The valuation compares with $1.6 billion in February, when Tether, the stablecoin issuer, put $200 million into the company as a strategic investment. Whop has therefore raised $400 million this year across two rounds of identical size, and the new valuation is more than three times the earlier one. Whop said the proceeds will go towards international expansion and research and development aimed at making payment and advertising markets more efficient. Bloomberg, which first reported the round, put the company's headcount at 110 and said annualised run-rate revenue recently passed $400 million, from $60 million at the beginning of 2025. Most of that revenue is a percentage of each transaction processed on the platform, with chief executive Steven Schwartz telling Bloomberg the blended average fee is about 6%. Among Whop's latest products is Economic Intelligence, a decision engine trained on millions of transactions that recommends the highest-ROI next move for each business. Access is charged as an additional percentage of the revenue earned from using the system, so Whop's income from the product scales with the revenue the business earns through it. Whop gives business operators a gamified interface and an API that covers distribution, business creation and money. The company reports roughly 25,000 operators generating $550 million a month, more than 50,000 other people earning a monthly income from services supplied to those businesses, and more than $7 billion in on-platform transactions reaching 185 countries. Customers span the range from product heads at high-growth startups to 16-year-olds running a first business, according to the announcement. Doug Leone, partner at Sequoia Capital, is taking a board seat as part of the deal, according to Bloomberg. "They're doing about a half billion revenue, business is doing great, and we're helping humanity create businesses for people who can't find a job," Leone said in the announcement. Businesses operating on Whop tend to serve tightly defined customer needs, the company said. Examples it gave include invoicing software for haulage firms, private jet booking platforms, data suppliers for humanoid robotics companies, emergency tree removal services and neobanks for dropshippers. Two other products have shipped in the past three months. Business Blueprints lets a new operator put a sellable business live in a few clicks and has produced more than 21,000 businesses in six weeks. The Whop CLI, released in July, allows any AI agent to work with the company's API so that operators can run their businesses through prompts; the CLI and Whop's MCP connectors receive more than 350,000 calls a day from more than 14,700 monthly active users. "We take inspiration from the traditional economy in designing Whop, and because businesses are the primary conduit by which people earn money and create value, we focus on them as our primary customer," Schwartz said. Insight Partners, Bain Capital Ventures, A* and Peter Thiel are among the company's earlier investors, Bloomberg reported. Founded in 2021, Whop has an office in New York and plans further offices in Colombia and in Europe, per Bloomberg. It has vacancies in engineering, product, sales and operations. Follow Finance Monthly Just for you Mark Palmer

The Next Web
Oct 27th, 2026
Whop raises $200M at $5.1B valuation after shipping three products in three months.

Whop raises $200M at $5.1B valuation after shipping three products in three months. October 27, 2026 - 5:29 pm Palo Alto-based Whop has closed a $200 million Series D led by Sequoia Capital and Shopify Ventures at a $5.1 billion valuation, and plans to open offices in Europe and Colombia, Bloomberg reported. 2The company said the capital will fund its expansion abroad and research into payments and advertising. Tether invested $200 million in Whop in February at a $1.6 billion valuation, which means the company's valuation has more than tripled in eight months. Whop describes its customers as business operators, from product chiefs at high-growth startups to 16-year-olds running their first business. It gives them a gamified interface and an extensive API for distribution, business creation and money. The company says roughly 25,000 operators generate $550 million a month on the platform, with more than 50,000 other people earning monthly from services to those businesses. Cumulative on-platform transactions have passed $7 billion across 185 countries. That API can be driven by AI agents through the Whop CLI, released in July, which lets operators run their businesses via prompts. The CLI and the company's MCP connectors handle 350,000-plus calls per day, and monthly active users top 14,700, according to the announcement. Whop has also launched Business Blueprints, which deploys a ready-to-sell business in a few clicks and has produced more than 21,000 businesses in six weeks, and Economic Intelligence, which recommends the highest-ROI next move for a business based on millions of past transactions. Economic Intelligence is paid for with an extra percentage of the revenue a business earns from using it. In its announcement, Whop pointed to a Forbes report that entry-level job opportunities are at an all-time low and said AI is calling traditional career paths into question. The company pitches itself as a way for people to earn on their own terms, and says most businesses on it serve hyper-specific customer needs, citing neobanks for dropshippers, private jet booking platforms, invoicing software for trucking companies, data suppliers for humanoid robotics companies and emergency tree removal services. "We take inspiration from the traditional economy in designing Whop, and because businesses are the primary conduit by which people earn money and create value, we focus on them as our primary customer," said Steven Schwartz, co-founder and CEO. Sequoia partner Doug Leone joins the board as part of the deal, per Bloomberg. "They're doing about a half billion revenue, business is doing great, and we're helping humanity create businesses for people who can't find a job," he said in the announcement. Whop's annualized run-rate revenue recently went past $400 million, from $60 million at the beginning of 2025, Bloomberg reported. Schwartz told the outlet that most revenue is a percentage of each transaction processed on the platform, with a blended average fee of about 6%. Its three founders, who met as teenagers over software that tracked sneaker releases, started the company in 2021; it employs around 110 people and has an office in New York. Earlier investors include A*, Peter Thiel, Insight Partners and Bain Capital Ventures, per Bloomberg. Whop is hiring for engineering, product, sales and operations roles. Get the most important tech news in your inbox each week. Contributed article. Not produced by the TNW newsroom and does not reflect the editorial stance of TNW.

Lightspark
Oct 26th, 2026
Whop partners with Lightspark to get sellers paid faster.

Whop partners with Lightspark to get sellers paid faster. Lightspark Oct 26, 2026 Every day, somewhere between 10 and 15 people make their first $20,000 on Whop. Some offer services. Some run fitness programs, marketing agencies, or sell health & beauty brands. Most of them started with a laptop and something they knew how to do. Ask any of them about the best moment in their week and you hear the same answer: the money landing in their account. That moment is what its partnership with Whop is about. Whop. Whop is an end-to-end platform for distribution, business creation, and money. Around 22 million people use it, sellers reach buyers in 185 countries, and the platform does more than $7 billion in annual network volume. Whop also made an early call that sellers should be able to hold what they earn in stablecoins. That call has aged well. Stablecoins are now written into law in the US and Europe, and dollars that move at internet speed are useful to anyone selling across borders. The hard part is the last step: getting those dollars into the bank account your rent comes out of, quickly, cheaply, and on a Sunday if that is when you need them. Whop allows for instant, global money movement. Paying sellers at Whop's scale. Paying 60,000 sellers is a different job than paying 600. Every payout touches a bank, a compliance check, a pool of liquidity, and a person refreshing their banking app. At Whop's volume, all of it has to work every day of the week, including the days banks are closed. Here is how a payout works on Lightspark. The platform requests a quote, and the exchange rate locks with every fee itemized before any money moves. It can lock the amount it sends or the exact amount the seller receives. Funding comes from a balance held with Lightspark, in dollars or stablecoins, or arrives just in time, and the payout executes the moment it lands. From there, the API picks the rail by speed, cost, and availability across 65+ countries: ACH and FedNow in the US, SEPA Instant in Europe, PIX in Brazil, UPI in India, SPEI in Mexico. Every status change comes back as a signed webhook, so the platform's books match what actually settled. The platform designs what its users see, and the rest is one integration. Why this matters beyond Whop. Commerce on the internet is global from the first sale. A coach in Ohio has clients in Manila and Lagos before she has hired anyone. The money behind platforms like Whop has to work the same way: dollars and stablecoins, in and out, any day of the week, without the seller ever thinking about how it moved. Soon a growing share of that buying will be done by AI agents acting for people and companies, and agents don't wait for banking hours either. The platforms that get money movement right are the ones people will build their livelihoods on. Whop is one of them, and Lightspark Group is proud to work with them.

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