Whop

Whop

E-commerce platform for trading and betting

About Whop

Simplify's Rating
Why Whop is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

AI & Machine Learning

Education

Company Size

51-200

Company Stage

Series A

Total Funding

$18M

Headquarters

New York City, New York

Founded

2021

Overview

Whop.com operates in the e-commerce and online trading sector, providing a variety of services such as reselling, trading, sports betting, and educational content. Users can engage in sports betting on major leagues like the NFL and NBA, and access exclusive communities through membership fees. Whop.com also offers a marketplace for various products and premium software tools designed to help customers save money. The platform uses artificial intelligence to enhance trading experiences and provides a private Discord channel for sharing profitable trade signals. Unlike many competitors, Whop.com emphasizes transparency and quality, focusing on delivering reliable picks and educational resources without exaggeration. The company's goal is to empower its users with knowledge and tools to succeed in trading and online ventures.

Simplify Jobs

Simplify's Take

What believers are saying

  • Raised $18M in Series A funding to enhance product catalog and infrastructure.
  • Iman Gadzhi joins as co-owner, boosting digital business and content-driven growth.
  • Expansion into digital collectibles and NFTs attracts new customer base.

What critics are saying

  • Increased competition from platforms like Bookshop.org could challenge market share.
  • Reliance on social media exposes Whop to algorithm changes impacting sales.
  • Expansion into sports betting involves regulatory risks affecting legality and profitability.

What makes Whop unique

  • Whop offers a sleek storefront for guerrilla-style sellers on social media.
  • The platform integrates AI to enhance trading and e-commerce experiences.
  • Whop provides a diverse range of services, including sports betting and social media marketing.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$18M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$17M
Whop
$30M
Kalshi

Benefits

Health Insurance

Unlimited Paid Time Off

Wellness Program

Paid Vacation

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 6%

1 year growth

↑ 4%

2 year growth

↑ 6%
Daily Guardian
Apr 2nd, 2025
Whop Levels Up with Iman Gadzhi as Co-Owner and Investor

Iman Gadzhi joins Whop as a co-owner, bringing his expertise in digital business, online education, and content-driven growth.

PYMNTS
Feb 10th, 2025
Bookshop.Org Steps Into The Ebook Market To Empower Local Bookstores

In a world where eBooks are gaining popularity, traditional bookstores face an uphill battle to stay relevant. While Amazon continues to dominate the digital book market, independent bookstores have struggled to adapt to the shift. But one company is determined to change the narrative. Bookshop.org, an online platform that has long championed local bookstores, is making a bold move to help them thrive in the digital age. By expanding into eBooks, Bookshop.org is providing a much-needed lifeline to independent bookstores, ensuring they can compete and grow alongside the digital revolution

Fundraise Insider
Jul 24th, 2023
Whop Raises $18 Million in Series A Funding

Whop, an online marketplace for digital goods, announced today that it has raised $18 million in a Series A funding round led by Insight Partners.

Finsmes
Jul 20th, 2023
Whop.Com Raises $17M In Series A Funding

Whop.com, a New York-based digital product marketplace for small sellers, raised $17M in Series A funding.The round was led by Insight Partners, Zinal Growth, Peter Thiel, Justin Mateen, Justin Kan, The Chainsmokers, Cory Levy, Vivek Ranadive, David Blitzer, Josh Richards, Griffin Johnson (Animal Capital), James Harden, Kevin O’Leary, and Josh Browder.The company intends to use the funds to enhance its product catalog and extend the business toolbox, making investments in AI, payments, and general marketplace infrastructure. Founded in 2021 and led by CEO Steven Schwartz, Whop.com provides a merchant platform for people who are building new products in a variety of verticals including education, ecommerce, gaming, trading, sports picks and more, and are selling guerrilla style on social media and on forums throughout the internet. Whop.com gives them a sleek storefront that can accept payments, deliver digital products, and attract new customers visiting the marketplace. Whop.com currently handles over $100M+ in yearly payments with more than 3,000 sellers.FinSMEs20/07/2023

Financial Times
Dec 6th, 2022
Revealed: the Alameda venture capital portfolio

A look inside Sam and Caroline’s grab-bag of crypto, etc.

Recently Posted Jobs

Sign up to get curated job recommendations

Whop is Hiring for 6 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update Whop's jobs every few hours, so check again soon! Browse all jobs →