Whop

Whop

E-commerce platform for trading and betting

About Whop

Simplify's Rating
Why Whop is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Fintech

AI & Machine Learning

Education

Company Size

51-200

Company Stage

Series A

Total Funding

$18M

Headquarters

New York City, New York

Founded

2021

Overview

Whop.com operates in the e-commerce and online trading sector, offering a variety of services such as reselling, trading, sports betting, and educational content. Its platform allows users to engage in sports betting on major leagues like the NFL and NBA, while also providing resources for mastering options trading and building a social media following. Whop.com generates revenue through product sales, membership fees for exclusive communities, and profits from sports betting. A key feature is its private trading Discord, where members receive profitable trade signals. The company distinguishes itself by focusing on customer education and satisfaction, providing high-quality picks and tools without exaggeration. Whop.com's goal is to empower its users with the knowledge and resources needed to succeed in trading and online ventures.

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Simplify's Take

What believers are saying

  • Whop raised $18 million in Series A funding led by Insight Partners.
  • The platform handles over $150M in yearly payments with thousands of active merchants.
  • Whop's diverse services cater to a wide range of clientele, from students to professionals.

What critics are saying

  • Increased competition from platforms like Bookshop.org could challenge Whop's market share.
  • Regulatory scrutiny on sports betting and trading platforms may impact Whop's operations.
  • Volatility in cryptocurrency markets poses a risk to Whop's trading services.

What makes Whop unique

  • Whop offers a sleek storefront for guerrilla-style sellers on social media.
  • The platform integrates AI to enhance trading and customer engagement.
  • Whop provides a private trading Discord with profitable trade signals.

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Funding

Total Funding

$18M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$17M
Whop
$30M
Kalshi

Benefits

Health Insurance

Unlimited Paid Time Off

Wellness Program

Paid Vacation

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

8%

1 year growth

1%

2 year growth

11%
PYMNTS
Feb 10th, 2025
Bookshop.Org Steps Into The Ebook Market To Empower Local Bookstores

In a world where eBooks are gaining popularity, traditional bookstores face an uphill battle to stay relevant. While Amazon continues to dominate the digital book market, independent bookstores have struggled to adapt to the shift. But one company is determined to change the narrative. Bookshop.org, an online platform that has long championed local bookstores, is making a bold move to help them thrive in the digital age. By expanding into eBooks, Bookshop.org is providing a much-needed lifeline to independent bookstores, ensuring they can compete and grow alongside the digital revolution

Fundraise Insider
Jul 24th, 2023
Whop Raises $18 Million in Series A Funding

Whop, an online marketplace for digital goods, announced today that it has raised $18 million in a Series A funding round led by Insight Partners.

Finsmes
Jul 20th, 2023
Whop.Com Raises $17M In Series A Funding

Whop.com, a New York-based digital product marketplace for small sellers, raised $17M in Series A funding.The round was led by Insight Partners, Zinal Growth, Peter Thiel, Justin Mateen, Justin Kan, The Chainsmokers, Cory Levy, Vivek Ranadive, David Blitzer, Josh Richards, Griffin Johnson (Animal Capital), James Harden, Kevin O’Leary, and Josh Browder.The company intends to use the funds to enhance its product catalog and extend the business toolbox, making investments in AI, payments, and general marketplace infrastructure. Founded in 2021 and led by CEO Steven Schwartz, Whop.com provides a merchant platform for people who are building new products in a variety of verticals including education, ecommerce, gaming, trading, sports picks and more, and are selling guerrilla style on social media and on forums throughout the internet. Whop.com gives them a sleek storefront that can accept payments, deliver digital products, and attract new customers visiting the marketplace. Whop.com currently handles over $100M+ in yearly payments with more than 3,000 sellers.FinSMEs20/07/2023

Financial Times
Dec 6th, 2022
Revealed: the Alameda venture capital portfolio

A look inside Sam and Caroline’s grab-bag of crypto, etc.

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