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Overview
Widewail offers online reputation management tools for local businesses, focusing on generating and managing customer reviews and testimonials. Its Invite service automates asking customers for reviews via text after a transaction, and Invite Video collects video testimonials for social proof. The Engage and Engage Plus services employ US-based specialists to respond to reviews and manage social media interactions and Google Q&A, ensuring timely, brand-consistent communication. By pairing automated tools with human-supported engagement, Widewail aims to boost online visibility, build trust with customers, and attract more business in automotive, powersports, and marine markets.
About Widewail
Industries
Data & Analytics
Automotive & Transportation
Consumer Software
Enterprise Software
Company Size
51-200
Company Stage
Seed
Total Funding
$1.5M
Headquarters
Burlington, Vermont
Founded
2017
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Simplify's Take
What believers are saying
- Brad Bowers joined on 2026-05-12 to push OEM and partnership revenue.
- Q1 2026 report covered 1.15 million dealership reviews, reinforcing Widewail’s data moat.
- FTC letters to 97 dealer groups increase demand for review monitoring and compliance workflows.
What critics are saying
- Podium and Birdeye outgun Widewail on breadth, integrations, and multi-location coverage.
- Google’s 2026 review-integrity crackdown punishes staff solicitation, incentives, and gating across dealership teams.
- If automotive dealerships cut budgets, Widewail’s concentrated vertical strategy leaves the company exposed.
What makes Widewail unique
- Widewail’s 2025-12 CEO reset doubled down on automotive-specific workflows and benchmarking.
- Its 15-million-plus review database powers dealership-focused customer intelligence, not generic reputation tools.
- Managed US-based review responses and DMS-triggered SMS requests create sticky operational dependence.
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Funding
Total Funding
$1.5M
Below
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
401(k) Company Match
Parental Leave
Paid Holidays
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 3%2 year growth
↑ 1%The Multifamily Media Network has teamed up with four founding sponsors: AppFolio, AppWork, Chadwell Supply, and Widewail, all renowned multifamily national vendor suppliers and proptech companies
BURLINGTON, Vt.--(BUSINESS WIRE)--Widewail, the leading customer review and reputation management solution, today released the 2024 Widewail Brand Scorecard, a study of the reputations and sentiments of 32 automotive manufacturers across the United States. Lexus earned the highest reputation ranking among all automotive brands. Toyota and BMW ranked second and third, respectively. The study analyzed 4 million Google customer reviews across 14 luxury and 18 non-luxury automotive brands. 1.1 million reviews were used for topic analysis. The Brand Scorecard ranks automotive brands using Widewail’s proprietary reputation “health score,” a diverse methodology that reveals the full picture of any brand or dealer’s reputation and assigns a 0-100 rating
The inaugural Index, based on an extensive analysis of Google reviews, ranks car dealership reputation based on average star rating, level of review activity and superior review engagementBURLINGTON, Vt., November 08, 2023--(BUSINESS WIRE)--Widewail, the leading customer review and reputation management solution, announced today that Arlington Toyota has earned the top spot for dealer reputation among all car dealerships in the Jacksonville, Florida market. The rankings were released as part of the inaugural Widewail Automotive Reputation Index and are determined by an extensive analysis of Google reviews. Rankings are calculated based on frequent and sustained review activity, average star ratings, and level of review response engagement with the majority of customers who leave reviews.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231108671363/en/Overall dealer reputation leaders in Jacksonville, Florida, according to the Widewail Automotive Reputation Index. (Graphic: Business Wire)With an overall score of 98 out of a possible total of 100, Arlington Toyota ranked above Coggin Toyota at the Avenues, which earned a score of 84, and Keith Pierson Toyota, which scored 74. Notably, the region’s three biggest Toyota dealerships claimed the top three spots in the Jacksonville rankings
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About Widewail
Industries
Data & Analytics
Automotive & Transportation
Consumer Software
Enterprise Software
Company Size
51-200
Company Stage
Seed
Total Funding
$1.5M
Headquarters
Burlington, Vermont
Founded
2017
There are no jobs for Widewail right now.
Find jobs on Simplify and start your career today