Evoke third-quarter revenue falls 7% to £406M. New UK duty rates to add up to £135m a year to Evoke's costs. October 26, 2026 Evoke's revenue fell 7% year over year to £406 million in the three months to September 30, as higher UK gambling taxes and betting shop closures hit the William Hill owner. Excluding closed shops and currency movements, revenue was down 2%. Early-season football results went in bettors' favor, which the company said took 1 to 2 percentage points off growth and left the underlying business roughly flat. Evoke has closed about 270 shops over the past year, more than the 200 or so closures it announced in March. Chief Executive Per Widerström said the closures show "the real impact on jobs and livelihoods from higher industry taxation." He called on the government to think carefully before raising taxes again in the autumn budget. Remote gaming duty rose from 21% to 40% in April 2026, and a 25% rate on remote betting takes effect in April 2027. Evoke expects the changes to add £125 million to £135 million a year to its duty bill. It plans to make up around half of that through supplier savings, lower marketing spend and other cost cuts. Bally's Intralot is buying Evoke in an all-share deal that values the company at about £243.1 million, or 52 pence per share. Shareholders in both companies have approved it, and completion is expected in late Q4 2026 or early Q1 2027. Bally's Intralot has lined up about £889 million in financing to pay for the acquisition and refinance Evoke's debt, which stood at around £1.86 billion at the end of 2025. Content Writer With 3 years of experience in iGaming, I focus on producing content that helps readers make sense of developments across the sector. My work includes interviews with industry professionals, regional market analysis, affiliate industry developments, and detailed reviews. With a particular interest in how iGaming is evolving and where it's headed next, my degree in English and Communication has shaped how I approach writing, especially when it comes to making complex topics easy to follow.

Amelco taps into AI to launch latest development platform. Published on: October 14, 2026 | Last updated: October 14, 2026, 11:39 AM Platform provider Amelco has launched Amplify - an AI-powered development platform designed to give operators greater control over their technology and product development. The platform connects the London-headquartered firm's regulated sportsbook, iGaming, player account management (PAM) and wallet systems with AI development tools. In turn, this allows for operators' in-house teams to deploy customised features without relying on traditional white-label software roadmaps. Amplify aims to address the choice facing operators between investing millions of pounds and several years in building proprietary technology or adopting off-the-shelf platforms that can limit customisation and product differentiation. Alongside development tools, Amplify provides an operational hub covering automated sports trading, casino personalisation and real-time monitoring of business performance, payments, fraud detection and responsible gambling. Operators can also integrate Amelco's sportsbook, PAM, wallet and casino aggregation modules into their own front ends, with the aim of reducing dependence on traditional supplier arrangements. The company said the platform draws on technology used by major operators including Fanatics, Hard Rock Bet, Flutter Entertainment and Entain. Damian Walton, Chief Executive Officer of Amelco, said: "Amelco has always focused on pushing the industry forward, starting in 2006 as the first to bring financial-style trading into the industry - and continuing through to this day. Amplify is the next logical step in that journey. "For years, operators relying on legacy providers have been restricted by software not optimised for their specific markets, while waiting in supplier queues behind competing roadmaps on the same shared platform. "SBC News is giving ambitious operators the exact same technology that powers the biggest brands in the industry. "Their in-house teams can now build and launch custom features on their own schedule, creating real brand differentiation instead of waiting for their provider to do it. It's time to move past the limitations of legacy white label." Amelco scouting out opportunities across various sports. The launch builds on Amelco's two-decade history in betting technology, including its work introducing financial trading-style technology to the sector in partnership with William Hill, Coral and Ladbrokes. More recently, the firm experienced "huge success" at the 2026 FIFA World Cup, experiencing a significant uplift in turnover, but is not getting too carried away as it continues to take up opportunities arising within the annual sporting calendar. Amelco is also putting a big focus on horse racing, as the UK transitions from the flat to the jumps season and the countdown to the major festivals at Cheltenham and Aintree begins.

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