William Hill

William Hill

Global sportsbook and online betting operator

Overview

William Hill offers sports betting, casino games, and other gambling services through both its network of physical betting shops and its online platforms, including a website and mobile apps. Customers place bets on sports events or gamble on casino-style games; the platform provides odds, accepts wagers, processes payments, and determines results. The company combines retail presence with online and mobile betting to reach a wide audience. It differentiates itself through a long history in betting, a broad multi-channel footprint, and its integration into Caesars Entertainment, which helps expand its global reach and digital capabilities. The goal is to be a leading global bookmaker by growing its market share across online and retail channels while promoting responsible gambling and complying with regulations.

About William Hill

Simplify's Rating
Why William Hill is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Entertainment

Gaming

Company Size

5,001-10,000

Company Stage

Acquired

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

1934

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Simplify's Take

What believers are saying

  • Evoke reported Q1 2026 revenue up 2% like-for-like, despite retail closures.
  • William Hill’s UK online revenue rose 5% in Q1 2026, driven by gaming.
  • International revenue grew 9% in 2025, with record results in Italy and Denmark.

What critics are saying

  • Evoke will close about 270 William Hill shops in 2026, killing jobs.
  • UK tax rises add £125-135 million annually, with £80 million hitting 2026.
  • Bally’s Intralot’s £243 million takeover leaves William Hill facing integration, refinancing, and ownership upheaval.

What makes William Hill unique

  • William Hill remains Britain’s iconic 1934 betting brand, now inside evoke’s portfolio.
  • Its omnichannel mix spans roughly 1,300 shops plus UK online and gaming.
  • William Hill gaming drove evoke’s Q1 2026 UK online growth, outpacing 888.

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Funding

Total Funding

$0

Below

Industry Average

Funded Over

1 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Paid Vacation

Flexible Work Hours

Performance Bonus

Employee Discounts

Training Programs

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
Newsquest Media Group Ltd.
Sep 3rd, 2026
Betfred in Helensburgh closes doors for final time.

Betfred in Helensburgh closes doors for final time. 10 hrs ago (Image: Newsquest) A GAMBLING shop in Helensburgh has closed its doors for the final time. Betfred has been part of East Princes Street for over a decade after it took over the former Totesport shop. In July, its owners announced plans to shut 132 shops and cut more than 600 jobs across the UK from September, with the gambling firm blaming higher taxes and economic uncertainty. The company says it launched a consultation over the closures, which hits more than a tenth of its betting shops. The move will leave Betfred with around 1,100 shops across the UK. Betfred, founded by brothers Fred and Peter Done in 1967, has grown into one of the country's biggest betting shop operators, with the pair's combined wealth recently estimated at £3.61 billion. The shop has been on East Princes Street for over a decade (Image: Newsquest) Locally, it leaves Helensburgh with only one betting shop following the closure of William Hill at 9 West Clyde Street. Its premises have lain vacant since the bookmakers left a number of years ago. In 2024, it was reported that Karl Giarchi's plans to give the shopfront a facelift were approved by Argyll and Bute Council planning officers. Two years later and the shopfront still remains empty with 'To Let' advertising sign placed on the window. The former William Hill bookmakers on West Clyde Street (Image: Google Street View) Ladbrokes on the corner of Sinclair Street and West Princes Street remains open. Jo Whittaker, chief executive of Betfred, said: "Helensburgh group has tried hard to protect all its sites and the colleagues who work in them. "But the combined impact of higher employer national insurance contributions, wage inflation, increases in gambling taxes and wider economic uncertainty has left Helensburgh group with no choice. "These are well-run shops, staffed by dedicated colleagues, and it is incredibly hard to see any of them close, but the current fiscal and regulatory environment has made it impossible to keep trading all its shops. "Our priority now is to support the colleagues affected, and to continue serving customers and communities across the rest of our estate."

Lim Digi Cafe
Sep 3rd, 2026
Claim incredible promotions at Best Sports Betting Sites UK: A look at the latest.

Claim incredible promotions at Best Sports Betting Sites UK: A look at the latest. The world of online casinos is continually expanding, offering players a plethora of exciting options and opportunities for winning. With the latest promotions and bonus offers available, 2026 is proving to be a landmark year for casino enthusiasts. As players search for the best platforms, understanding the criteria that define the top casinos is essential, especially when looking for the best sports betting sites that enhance the gaming experience with impressive features and bonuses. In this article, Bosa Business Services will explore what makes these platforms stand out, detailing their offerings, reliability, and the importance of a secure gaming environment. Why speed, safety, and value matter in casino. When considering an online casino, three critical factors come to the forefront: speed, safety, and value. Speed refers to the efficiency of the platform in processing transactions, from deposits to withdrawals. Players favor casinos that allow them to quickly fund their accounts and receive their winnings without unnecessary delays. Safety encompasses the protection of personal and financial information. A reliable casino should be licensed by an authoritative body, ensuring compliance with stringent regulations. Finally, value is represented through competitive bonuses and promotions, enhancing the overall gaming experience. In 2026, casinos that prioritize these elements attract and retain more players, making informed choices essential for anyone looking to maximize their gaming potential. How to get started at an online casino. Getting started in the world of online casinos can be a smooth process if you follow these steps: * Create an Account: Visit your chosen online casino, provide your personal information, and set up your account. * Verify Your Details: Submit documents for verification to ensure the safety of your account. * Make a Deposit: Fund your account using one of the many payment methods available. * Select Your Game: Browse through a diverse portfolio of games, including slots, table games, and live dealer options. * Start Playing: Begin your gaming adventure, utilizing bonuses and promotions to enhance your experience. * Quick access to a wide range of games * Various funding options for convenience * Increased chances of winning through attractive bonuses Practical details for online casino gaming. With numerous casinos available, understanding their unique features is vital. For instance, platforms like Bet365, William Hill, and Ladbrokes are recognized as top choices for UK players in 2026. Each of these platforms offers an extensive range of games, including slots, table games, and live dealer experiences, providing players with numerous options for entertainment. Moreover, many casinos are offering enticing bonuses such as welcome packages, free spins, and no-deposit promotions. For example, players can receive a welcome bonus of up to €30,000 along with 30 free spins from platforms like GoldenBet. This not only increases the potential for winning but also enhances the overall gaming experience by allowing players to explore various games without heavy financial commitment. * Bet365 offers a £10 bet and rewards you with £30 in free bets. * Ladbrokes allows players to bet £5 and receive £30 in free bets. * Minimum deposits are often set at £20, making it accessible for new players. As you delve deeper into the online casino world, these details will enhance your gaming experience, ensuring you make the most of your time and investment. Key benefits of playing at a licensed online casino. Choosing a licensed online casino offers numerous advantages that can greatly enhance your gaming experience. Firstly, licensed casinos are regularly audited and regulated, meaning they adhere to legal requirements and industry standards. This not only protects your personal information but also ensures fair gaming practices. * Assurance of fair play and random outcomes * Protection of player funds through secure transactions * Access to reliable customer service for support * Varied gaming options catering to all preferences In addition, licensed casinos often provide a multitude of promotions tailored to the needs of their players, ensuring a rewarding experience at every turn. As you engage with these platforms, the key benefits become increasingly apparent, allowing players to enjoy a safer and more enjoyable gaming environment. Trust and security in online casinos. Trust and security are paramount in the online casino industry. Players must feel confident that their data and funds are in safe hands. Reputable casinos are licensed by recognized authorities, such as the UK Gambling Commission (UKGC), ensuring that they operate within legal bounds. This body oversees the industry's fairness and safety standards, providing players with peace of mind. Furthermore, top casinos employ advanced encryption technologies, safeguarding personal information from potential breaches. By choosing UKGC-licensed platforms, players can rest assured knowing their gaming experience is secure, allowing them to focus on the excitement of the games rather than worrying about their online safety. * Regular audits to ensure compliance with safety regulations * Use of secure payment methods to protect financial transactions * Responsive customer support for player inquiries and issues Why choose a reputable online casino. Opting for a reputable online casino can significantly enhance your gaming experience. Beyond the thrill of gaming, established platforms offer substantial bonuses and a broad selection of games. This not only translates into potential financial gains but also provides a more enriching and immersive gaming environment. In conclusion, with the wealth of options available in 2026, players are encouraged to select casinos that prioritize speed, safety, and value. By adhering to the guidelines outlined in this article and leveraging the advantages of licensed platforms, players can enjoy an unparalleled online gaming experience, where both entertainment and responsible gaming go hand in hand.

Sports Betting Community.com
Aug 26th, 2026
Allwyn UK bites back after MPs' letter regarding CEO hire.

Allwyn UK bites back after MPs' letter regarding CEO hire. Published on: 26th August 2026 | Last updated: 26th August 2026, 3:53 pm Allwyn UK has responded after two vocal anti-gambling MPs expressed "deep concern" over the appointment of its Interim Chief Executive Officer. Labour MP Dawn Butler and Conservative MP Iain Duncan Smith reportedly penned a letter to the UK's Gambling Commission, as seen by The Guardian. The duo made their views clear on the National Lottery operator's onboarding of former 888Holdings (now evoke) and William Hill executive Phil Walker, replacing outgoing CEO Andria Vidler. It becomes the latest gripe that the two MPs have with the gambling industry. The letter also comes despite the Commission and the Department for Digital, Culture, Media and Sport (DCMS) being well aware of the appointment before it was announced publicly. For Butler and Duncan Smith, the issues stem from Smith's time at William Hill, which paid a £19.2m settlement to the Commission in 2023 following anti-money laundering and social responsibility failures between 2020-2021. This is the biggest UK settlement on record. During 2020-2021, new Allwyn UK Interim CEO Walker held roles as William Hill's Online Managing Director and UK Managing Director. By the time the announcement of the payment came, in March 2023, he was UK and Ireland Managing Director of 888Holdings. Being in these positions meant that Walker had to hold a Personal Management Licence (PML). Given the severity of the situation - the Commission's then-CEO said it came close to suspending the group's gambling licence - Walker's PML was reviewed. In May 2024, over a year after the £19.2m settlement, Walker was given a sanction but kept his PML. Butler and Duncan Smith are also concerned about Walker's position as a Non-Executive Director at City Gaming, which owns adult gaming centre (AGC) operator Game Nation. Walker had already confirmed that he would be leaving this role before starting at Allwyn UK. However, given the MPs', Prime Minister Andy Burnham's, and a wide range of the general UK public's dislike of AGCs, it is clear to see why the two politicians raised concerns on this point. Allwyn UK saga paints grim picture for UK gambling. It also comes with the backdrop of Burnham looking to scrap the Aim to Permit rule as he branded betting shops in the same bracket as vape shops and "dodgy businesses" hindering the revitalisation of the UK high street. Despite the gripes of the MPs, as mentioned, Allwyn UK had already informed the relevant authorities of Walker's appointment before the public announcement. The National Lottery operator remains on the hunt for a Permanent CEO, with the process having now started. While this remains important, and means that retribution for any perceived wrongdoing around the hiring is unlikely, it once again highlights the public and governmental pressure that the gambling sector in the UK remains under. An Allwyn UK spokesperson told Lottery Daily: "As Lottery Daily navigate an increasingly competitive environment, Phil Walker brings valuable operational, digital and marketing experience alongside a significant understanding of its operating landscape. "His appointment will help deliver the next stage of growth and innovation of The National Lottery, and we look forward to welcoming Phil to the role of interim CEO on 7th September."

AVAZ
Aug 19th, 2026
Allwyn UK CEO steps down as Walker takes over as interim.

Allwyn UK CEO steps down as Walker takes over as interim. Allwyn UK has announced a change at the top, with former William Hill executive Phil Walker stepping into the interim CEO role. Andria Vidler has stepped down as CEO of Allwyn UK, with industry veteran Phil Walker set to take over on an interim basis. Announced on Wednesday, Vidler will leave her position on 7 September, having served as Allwyn's UK CEO since taking over in October 2023. Vidler oversaw Allwyn's transition to becoming the operator of the UK National Lottery, but she and Allwyn UK Chair Justin King have agreed that now is "the right moment for her to step down". Vidler will remain with Allwyn UK in an advisory capacity until the end of October to ensure a smooth transition period. King thanked Vidler for her contributions during her time with Allwyn UK, specifically for helping to complete the "much-needed and long-overdue transformation" of the National Lottery. "With the major transition milestones delivered, now is the right time to look to the future and build on the solid foundations that have been laid to create a strong platform for future growth," King stated. Vidler added: "Transforming the National Lottery is a marathon, not a sprint and, with the major transition now complete and the National Lottery in a stronger position to keep delivering for the nation, this feels like the right moment for me to pass on the baton." A source close to the company told iGB that Allwyn's UK priorities remain unchanged, with the business set on modernising the National Lottery, driving player safety and supporting good causes. Experienced Walker to take on interim CEO role. Vidler's interim replacement Phil Walker previously spent six years in senior positions at William Hill, serving in a variety of senior roles including online managing director and CCO. Walker was most recently a non-executive director at City Gaming Limited. Sources close to the company said Walker's experience make him well placed to oversee the business while Allwyn UK searches for a permanent replacement for Vidler. Walker said he was looking forward to building on the progress made by his predecessor and continuing the National Lottery's contribution to communities. "I am excited and proud to be taking up the baton from Andria and joining such a vital national institution at this important stage of its growth journey," Walker declared. "As a long-standing National Lottery player, I know first-hand the difference it makes to communities across the UK and this is a huge part of what attracted me to the role. It will be a real honour to help build on the progress already made." Kyle goldsmith. Kyle has been with Clarion since December 2023, joining from the world of sports journalism, subsequently becoming a LatAm-facing senior reporter with iGB.

Better Retailing
Aug 19th, 2026
Allwyn appoints new interim chief executive.

Allwyn appoints new interim chief executive. Phill Walker will take up the role from 7 September, succeeding Andria Vidler National Lottery operator Allwyn has named former William Hill managing director Phil Walker as its interim chief executive. Walker will take over from Andria Vidler on 7 September, as Allwyn begins searching for a permanent successor. Vidler is stepping down after leading what Allwyn described as the biggest transformation of the National Lottery since its launch in 1994. Allwyn said it has invested £450m in the transformation, including major technology and infrastructure upgrades for its 43,500 retail partners, as well as changes to the National Lottery website and app. Walker spent six years at William Hill, holding roles including UK and Ireland managing director, online managing director and chief commercial officer. Allwyn said his digital, commercial and operational experience would support the next phase of National Lottery growth. Walker said: "I am excited and proud to be taking up the baton from Andria and joining such a vital national institution at this important stage of its growth journey. "As a long-standing National Lottery player, I know first-hand the difference it makes to communities across the UK and this is a huge part of what attracted me to the role. It will be a real honour to help build on the progress already made." Vidler will remain in an advisory role until the end of October to support Walker and Allwyn chair Justin King during the transition.

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