Winnow

Winnow

AI-powered waste analytics for kitchens

Overview

Winnow provides hardware and software to help professional kitchens measure, monitor, and reduce food waste. Winnow Vision uses AI and computer vision to identify and quantify discarded food with a camera above the waste bin, recording waste events and generating actionable analytics. It differentiates itself through scalable, data-driven waste analytics and a SaaS model, serving large hospitality groups worldwide and backed by a track record of cost savings and a B Corp certification. The goal is to expand adoption of its analytics platform and AI-powered waste tracking to cut waste, lower costs, and improve sustainability in commercial kitchens.

About Winnow

Simplify's Rating
Why Winnow is rated
B
Rated B on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Food & Agriculture

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series C

Total Funding

$42.2M

Headquarters

London, United Kingdom

Founded

2013

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Simplify's Take

What believers are saying

  • January 6, 2026 Circularity Capital said customers save over $100 million yearly.
  • Accor has over 200 Winnow hotels; Hilton’s 2025 Green Ramadan cut plate waste 26%.
  • July 16, 2026 Lumitics expands Winnow across 20-plus markets and strengthens regional service delivery.

What critics are saying

  • Orbisk’s July 2026 comparisons highlight Winnow’s heavier in-bin workflow versus touchless rivals.
  • Hotels still need training and trust; Lumitics integration proves adoption remains operationally hard.
  • If kitchens standardize on Leanpath, Orbisk, or KITRO, Winnow loses enterprise shelf space.

What makes Winnow unique

  • July 16, 2026 Lumitics acquisition gives Winnow deeper APAC hotel relationships.
  • August 9, 2026 Vision Gen 5 adds zero-disruption hardware and local processing.
  • Winnow’s 3,500-plus kitchens and 100-country footprint dwarf smaller regional rivals.

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Funding

Total Funding

$42.2M

Below

Industry Average

Funded Over

7 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$10M
Winnow
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Stock Options

Health Insurance

Life Insurance

Wellness Program

Professional Development Budget

Hybrid Work Options

Paid Vacation

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

2%

2 year growth

2%
Tech in Asia
Jul 16th, 2026
London's Winnow acquires Singapore's Lumitics to expand AI food waste tracking in Asia-Pacific

London-based AI food waste measurement company Winnow has acquired Singapore-founded Lumitics to expand its presence in Asia-Pacific and the Middle East. Financial terms were not disclosed. Winnow's platform is used in almost 100 countries and helps kitchens save more than $100 million annually on food costs. Lumitics, founded in 2017, operates in over 20 countries across Asia-Pacific and the Middle East, serving clients including Accor, Hyatt, Marriott, and Four Seasons. Both companies use computer vision and machine learning to track food waste. Lumitics customers will maintain access to their existing data during a phased transition to Winnow's platform and hardware in the coming months. Winnow raised $10 million in series C funding in 2023.

e27
Jul 16th, 2026
Winnow buys Lumitics as hotel kitchens turn to AI to cut food waste.

Winnow buys Lumitics as hotel kitchens turn to AI to cut food waste. The acquisition brings Lumitics's regional hotel relationships into Winnow's platform as Asia-Pacific hospitality groups digitise back-of-house operations faster 16 Jul, 2026 Winnow, the London-headquartered AI food waste measurement company, has acquired Singapore-founded Lumitics, in a deal that strengthens its position in Asia Pacific's hospitality technology market. The companies did not disclose the financial terms of the transaction. The acquisition brings Lumitics's regional deployments and hotel relationships into Winnow's global platform, which is used by foodservice and hospitality operators including IKEA, Hilton, Marriott, and Accor. Lumitics, founded in Singapore in 2017, has deployed its technology across more than 20 countries in Asia Pacific and the Middle East, serving hotel groups including Accor, Hyatt, Marriott, and Four Seasons. For Winnow, the transaction is less about buying a new product category than consolidating a regional footprint in a sector where adoption is still uneven. Commercial kitchens produce large volumes of avoidable waste, but many still rely on manual tracking, periodic audits or no measurement at all. Winnow said Lumitics customers will be migrated over time to its AI platform, including Winnow VisionAI and its "Throw & Go" capability, which automatically identifies and weighs discarded food without requiring kitchen staff to scan items or enter data manually. Existing Lumitics customers will retain access to their data during the transition, the company said. Why Asia Pacific matters. Asia Pacific is a strategically important market for food waste technology because of the scale of its hospitality sector and the region's exposure to rising food, labour and energy costs. The region's hotel industry has rebounded strongly since pandemic-era restrictions were lifted, particularly in markets such as Singapore, Thailand, Indonesia, Vietnam, and Japan. That recovery has put pressure back on buffet operations, banquet kitchens and large hotel F&B outlets, where overproduction can be significant but difficult to quantify. Food waste is also becoming a policy issue. Singapore, where Lumitics was founded, has made food waste reduction part of its broader zero-waste agenda. The National Environment Agency said the country generated 755,000 tonnes of food waste in 2023, with only 18 per cent recycled. Large commercial and industrial food waste generators are also being pushed towards better segregation and treatment under Singapore's Resource Sustainability Act. Globally, the problem is large enough to attract more than corporate sustainability teams. The United Nations Environment Programme estimated that households, food service and retail wasted 1.05 billion tonnes of food in 2022. Food service accounted for 28 per cent of that total. Food loss and waste are also estimated to contribute between 8 and 10 per cent of global greenhouse gas emissions. For hotels, however, the argument is often financial before it is environmental. Food waste reduction can directly lower procurement costs, improve production planning, and reduce disposal expenses. Winnow says its systems help kitchens collectively save more than US$100 million in food costs annually across almost 100 countries. A regional player folded into a global platform. Lumitics was backed by Nicholas and Jonathon Cocks of Velocity Ventures, as well as impact angel investors, including Franck Courmont and PropertyGuru founder Steve Melhuish. The company was among the earlier Southeast Asian startups to apply computer vision and analytics to commercial kitchen waste. Its pitch was straightforward: restaurants and hotels could not cut what they could not measure. That made it relevant to large hospitality groups managing multiple kitchen formats, cuisines and service models across markets. "When we started Lumitics in Singapore in 2017, our belief was simple: kitchens could not reduce what they could not see," said Rayner Loi, co-founder and CEO of Lumitics. He added that the company's deployments had given it insight into how waste patterns differ across cuisines, kitchen formats and hospitality environments. That regional knowledge is likely the main asset for Winnow. The company already has the global customer base and AI stack. What Lumitics offers is a local operating history in markets where deployment, training and kitchen adoption can be more complex than the technology itself. Winnow operates from London, Chicago, Dubai, Singapore, and Cluj-Napoca. With Lumitics, it gains a deeper base in Asia-Pacific at a time when hotel groups are standardising sustainability reporting across properties and looking for tools that can produce comparable operational data. "Asia Pacific is one of the most critical frontiers in the fight against food waste, and Lumitics has built a strong regional platform through its customer relationships, technical know-how and deployment experience," said Marc Zornes, co-founder and CEO of Winnow. Competitive pressure and consolidation. The deal also points to a maturing food waste technology market. Winnow competes globally with companies such as Leanpath, Orbisk, and KITRO - all of which target commercial kitchens with varying combinations of weighing systems, image recognition, analytics, and reporting tools. In Southeast Asia, the competitive landscape is more fragmented. Some companies focus on redistribution of surplus food, such as Singapore-based treatsure, while others address supply-chain waste, inventory management or food rescue rather than kitchen-level measurement. Lumitics sat closer to the enterprise hospitality segment, which made it a logical acquisition target for a global operator seeking regional depth. The challenge for Winnow will be execution. AI tools in kitchens only work if they fit into daily service routines and do not slow staff down. Hotels are high-turnover environments, and technology adoption can suffer if systems require too much manual input or if chefs do not trust the data. Winnow's "Throw & Go" model is designed to reduce that friction, but scaling across diverse Asia-Pacific kitchens will still require training, support and localisation. The acquisition gives Winnow a stronger story for global hotel groups operating in the region: one platform, more local support, and a larger dataset across Asia Pacific kitchen environments. It also gives Lumitics customers access to a broader product roadmap and international benchmarking. For the wider market, the deal suggests that food waste technology is moving from pilot projects to operational infrastructure. As hotel operators face tighter margins, sustainability reporting demands and greater scrutiny over waste, the winners will not be the companies with the most polished dashboards. They will be the ones that can make waste measurement routine inside busy kitchens, and prove the savings hold over time. Editor, e27

Jaarbeurs
Feb 24th, 2026
Did you know...? Jaarbeurs showcases sustainable initiatives during VSK+E

Did you know...? Jaarbeurs showcases sustainable initiatives during VSK+E. Did you know that the toilet paper at Jaarbeurs is made from Dutch elephant grass? Or that Jaarbeurs works with Winnow to deploy smart waste bin and data analysis to reduce food waste? Anyone who walked around the VSK+E fair quickly came across little 'did you know' signs everywhere. They were subtle signs that together reflected Jaarbeurs 's sustainable ambition. Joyce van de Hoef, cluster manager Construction & Installation, talks about this campaign. During the installation trade fair, the team worked on a complete sustainable visitor journey. Joyce: "The aim was to show what steps Jaarbeurs is taking in terms of sustainability. We also wanted to investigate how exhibitors and visitors experience this." Making sustainability visible. Thinking about the future is very logical for Jaarbeurs. But many of the sustainable measures taken are hardly visible to visitors. Think of waste streams, material choices or collaborations with charities. According to Joyce, it is precisely important to pay attention to these too: "Much of what we do has become self-evident to us. But precisely at a trade fair like VSK+E, where the sector is fully engaged in the energy transition, we want to show that we too are taking steps." The marketing team therefore developed a 'sustainable journey'. Spread across the grounds, they displayed short messages on XL screens, terrace signs, banners and stickers. Small moments of awareness, right where visitors walked by. Construction and travel behaviour. Besides visibility, the team also actively gathered information from visitors, stand builders and staff. Through a short survey, they asked them how they travelled to the fair, how sustainable their stands were constructed and whether they handed out physical brochures or opted for digital alternatives such as QR codes. Hospitality and facility services were also given a visible role during this campaign. For instance, the food book contained information about the origin of lunches and snacks. And facility services drew visitors' attention to practical choices behind the scenes. Think of the use of toilet paper made from Dutch elephant grass. "We want to show that sustainability is not one big measure," says Joyce. "It's in many small choices that together make an impact." Focus on inclusiveness. Sustainability goes beyond the environment, of course. That is why the team also cooperated with Hidden Disabilities Sunflower, an initiative that helps people with invisible disabilities to ask for support. Jaarbeurs team members received special training and wore recognisable badges, so visitors knew who to contact. Joyce looks back on this choice with satisfaction: "A future-proof sector is also about accessibility and inclusiveness. Everyone should feel welcome and helped with us on the exhibition floor." From PET bottle to lanyard. And existing initiatives also received extra attention during the fair. For example, Jaarbeurs donates to charities such as the Helen Dowling Institute and the Prinses Máxima Centre for paediatric oncology, and made it clear this fair that the deposit on PET bottles is donated to them. In addition, trees are planted through Trees for All, partly depending on the number of exhibitors. There were collection points for lanyards at the exits, so they could be recycled for reuse later. Joyce: "By making it clear what we do, people also become more aware. And it's a small act for visitors, but a big step towards less waste." Subtle and conscious. According to Joyce, the strength of the sustainable campaign lay in its modesty. She says: "You can ask yourself whether we should communicate this at all, because isn't much just self-evident? But it is important to drive sustainability and accelerate it. That works if you make it visible. We did that by being subtle. So not big and garish, but clearly visible and informative for the attentive visitor." After the fair, the team asks visitors and exhibitors whether they noticed the signs and how they experienced them. That feedback will be used to see how this can be further developed in future editions. With this 'sustainable journey', Jaarbeurs showed that an exhibition floor is more than just a meeting. It also became a place where visitors were introduced to choices that contribute to a future-proof sector. Sometimes small, but together incredibly important.

Winnow Solutions
Jul 10th, 2025
How UNBC, a Dana Hospitality site, cut food waste by 44%

To align with the university's environmental goals and optimize food service operations, Dana partnered with Winnow to tackle food waste, achieving remarkable results.

Winnow Solutions
Jun 18th, 2025
Pass It On: Insights from Chef Axel Torres

This month on Pass It On, Winnow Solutions is spotlighting Chef Axel Torres, Executive Chef at The Four Seasons Atlanta.

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