ALLIANCE Distribution expands its portfolio with WitnessAI to secure enterprise AI across the region. ALLIANCE Distribution announces the signing of a distribution agreement with WitnessAI, an AI security company providing a control plane for enterprise AI that enables organizations to see, control, and protect runtime activity across their human and non-human workforce. WitnessAI solutions are now available through ALLIANCE Distribution for partners and customers in Ukraine, the Caucasus, and Central Asia. When AI becomes part of the enterprise, security must evolve. AI is rapidly becoming embedded into everyday business operations -from employees using generative AI and developers working with AI coding assistants to applications powered by large language models and autonomous AI agents. As AI adoption accelerates, organizations face new security challenges: sensitive data can be exposed through AI interactions, employees may use unauthorized tools, and autonomous agents can access enterprise systems and execute actions with limited human oversight. Traditional security controls were not designed to provide visibility and control across these new AI environments. WitnessAI addresses this challenge by enabling organizations to govern the AI they use, secure the AI they build, and make all AI activity accountable. The WitnessAI platform enables organizations to: * Gain visibility into enterprise AI activity: Discover AI applications, models, agents, MCP servers, and tools, while understanding how employees and agents interact with AI across the organization. * Enforce policies based on behavior, intent, and context: Apply context-aware policies based on users, roles, departments, intent, and workforce type, while maintaining detailed audit trails and reports. * Secure the AI applications organizations build: Detect and block threats such as prompt injection and jailbreak attempts, filter harmful or sensitive content, and protect confidential data at runtime. * Govern agent behavior and tool access: Discover which agents are operating in the environment, what MCP servers and tools they connect to, and enforce controls at the point where agents interact with enterprise systems. * Protect business-sensitive data in real time: Recognize sensitive information based on its meaning and business context, including data that traditional pattern-matching tools may miss, and apply appropriate protection policies. * Enable secure AI adoption and innovation: Give organizations the controls to deploy and scale AI across their workforce and applications without compromising security or governance. Why it matters. AI adoption is accelerating across financial services, telecommunications, government, healthcare, retail, and other industries - creating new opportunities for organizations while introducing a rapidly evolving security landscape. For organizations in Ukraine, the Caucasus, and Central Asia, securing AI adoption is becoming an increasingly important part of the broader cybersecurity strategy. With WitnessAI, organizations can secure both their human and agentic workforce, applying consistent security policies across AI interactions, sensitive data, and autonomous actions. This enables enterprises to move forward with AI adoption while maintaining visibility, control, and accountability. Get started with WitnessAI today. WitnessAI solutions are now available to partners and clients through ALLIANCE Distribution. Contact ALLIANCE Distribution to learn more about WitnessAI and explore secure AI adoption for your organization.

WitnessAI Launches AI FinOps to Control Enterprise AI Spend. WitnessAI announced the launch of new AI FinOps capabilities within its platform. Centered around a new Unified AI ROI Dashboard, the enhancements are designed to help enterprises gain greater visibility and control over AI spending across employees, models, and agents, while providing measurable insights to demonstrate the return on investment (ROI) of their AI initiatives. Enterprise AI adoption has created a new financial-management problem. As AI scales across multiple providers and applications, traditional invoices fail to show who is consuming AI, why, and whether it drives business value. According to WitnessAI's The Hidden Cost of Enterprise AI report, only 9% of respondents stated that more than three-quarters of their AI initiatives have delivered a measurable financial return, while 33% said AI projects in the last 12 months were always or mostly over budget. WitnessAI addresses the AI FinOps visibility challenge by operating at the AI traffic and intent layer. The platform connects spend directly to the intent behind the usage, tracking the specific employee, agent, purpose, activity, and model. This contextual visibility enables WitnessAI to combine capabilities that are typically separate, such as multi-provider metering, intelligent model routing, shadow AI discovery, and runtime security. This provides organizations with a single, unified view across three critical lenses: AI risk, cost, and adoption outcomes. With this release, the WitnessAI platform adds: * A customizable Unified AI ROI Dashboard: Centralizes AI performance metrics - including risk avoidance, cost savings, and adoption rates - into one dashboard across employees, models, and agents. Organizations can apply configurable ROI multipliers to assign custom dollar values to security incidents prevented, and employee time saved, ensuring the platform reflects an organization's unique business economics. * Comprehensive spend visibility and shadow AI discovery: Eliminates enterprise blind spots by automatically discovering unsanctioned AI applications, agents, and MCP servers. The platform accurately estimates shadow AI expenditures while metering sanctioned token consumption across multiple providers, mapping all usage directly to specific teams and business purposes. * Intelligent routing and pre-inference optimization: Reduces inference costs without sacrificing quality. The platform scores prompts for complexity and business intent, routing tasks to the most cost-effective model. Additionally, pre-inference filtering automatically blocks non-business, off-topic, or abusive prompts before they incur paid token costs. "With the launch of our new FinOps capabilities, we are changing how organizations think about AI ROI measurement. Instead of treating cost, risk, and adoption as siloed problems, WitnessAI gives leadership a consolidated view of AI economics," said Rick Caccia, CEO and Founder of WitnessAI. "By translating security events and governance into tangible business terms, we are helping enterprises intelligently route workloads, eliminate shadow AI spend, and reduce waste without restricting the productive AI usage that drives their business forward."