Wizards of the Coast

Wizards of the Coast

Develops RPGs, TCGs, and digital games

Overview

Wizards of the Coast creates and distributes role-playing games, trading card games, and digital games across physical and digital platforms. Its products include Dungeons & Dragons and Magic: The Gathering, sold in stores and online with digital editions, licenses, in-game purchases, and downloadable content. It also licenses its intellectual property for media and merchandise and encourages fan-created content to grow its community. Its goal is to deliver immersive, narrative-driven gaming experiences while protecting its IP and maintaining an active, engaged fan base.

About Wizards of the Coast

Simplify's Rating
Why Wizards of the Coast is rated
B+
Rated A on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Entertainment

Gaming

Company Size

1,001-5,000

Company Stage

M&A

Total Funding

N/A

Headquarters

Renton, Washington

Founded

1990

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Simplify's Take

What believers are saying

  • Digital gaming sales jumped 86% year-on-year in Q4 with improved margins.
  • Post Malone collaboration boosts Secret Lair collectible appeal and sales.
  • Dan Rawson from Microsoft leads D&D growth post-D&D Beyond acquisition.

What critics are saying

  • Paizo's Pathfinder 2E erodes D&D share with superior tools in 12-24 months.
  • Pokémon TCG Live captures 25% of MTG Arena players in 6-12 months.
  • Hasbro's 15% layoffs cripple MTG and D&D development in 3-6 months.

What makes Wizards of the Coast unique

  • Wizards of the Coast dominates RPGs with Dungeons & Dragons and TCGs with Magic: The Gathering.
  • Secret Lair offers limited-edition, direct-to-consumer Magic cards since 2019.
  • Hasbro subsidiary blends physical, digital gaming and IP licensing seamlessly.

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Benefits

Direct & Indirect Compensation

Employee Health Support

Caring for Families

Parental Leave

Core Hours

Generous Time Off Programs

Free and Discounted Products

4 hours/ Month Paid Volunteer Time

Company News

Yahoo Finance
Feb 11th, 2026
Hasbro shares surge 8% as Wizards of the Coast digital gaming sales jump 86%

Hasbro shares surged 8% after the company beat fourth-quarter profit estimates and issued upbeat 2026 guidance, driven by explosive growth in its digital gaming division. Sales at Wizards of the Coast, which includes Dungeons & Dragons and Magic: The Gathering, jumped 86% year-on-year with materially improved operating margins. CEO Chris Cocks attributed the success to community building and authentic human connection through gaming. The company expects continued top-line growth and margin expansion, supported by aggressive cost-cutting and new toy releases tied to upcoming Disney films like Toy Story 5. Jefferies analyst Kylie Cohu raised his price target by 24% to $120, calling Hasbro "the most compelling idea" in toy coverage. Cocks noted the toy industry has bottomed out after three years of decline.

Business Wire
Oct 19th, 2022
Wizards Of The Coast, Post Malone Team Up For Secret Lair Cards

RENTON, Wash.--(BUSINESS WIRE)--The art of music comes alive as Wizards of the Coast, a division of Hasbro, Inc. (NASDAQ: HAS), reveals new Magic: The Gathering Secret Lair cards, designed and imagined by Grammy award-nominated 3x diamond-certified recording artist Post Malone. Secret Lair is a direct-to-consumer, limited-edition product that debuted in 2019 featuring unique themes, wild new art treatments, and unique collaborations. This highly collectible product series has become a fan-favorite and iconic showcase for the creativity and passion of artists, brands, and entertainers around the world

Business Wire
Oct 4th, 2022
Hasbro Appoints New Senior Vice President Of Dungeons Dragons

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), today announced Dan Rawson has joined Wizards of the Coast in a newly created role as Senior Vice President of Dungeons & Dragons. Mr. Rawson, formerly COO of Microsoft Dynamics 365, brings decades of leadership in strategic business, e-commerce, and product management. In this new role, he will lead overall Dungeons & Dragons brand growth and profitability across digital, physical, and entertainment. “We couldn’t be bringing on Dan at a better time. With the acquisition of D&D Beyond earlier this year, the digital capabilities and opportunities for Dungeons & Dragons are accelerating faster than ever,” said Cynthia Williams, president of Wizards of the Coast and Digital Gaming. “I am excited to partner with Dan to explore the global potential of the brand while maintaining Hasbro’s core value as a player-first company.”

GeekWire
Oct 20th, 2020
Wizards of the Coast in court: ‘Dragonlance’ authors file suit over rights to classic ‘D&D’ franchise

Two of the authors who created the iconic Dragonlance setting for Dungeons & Dragons are taking Wizards of the Coast to court. According to the terms of their lawsuit, filed against the Renton, Wash.

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