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Wizards of the Coast creates and distributes role-playing games, trading card games, and digital games across physical and digital platforms. Its products include Dungeons & Dragons and Magic: The Gathering, sold in stores and online with digital editions, licenses, in-game purchases, and downloadable content. It also licenses its intellectual property for media and merchandise and encourages fan-created content to grow its community. Its goal is to deliver immersive, narrative-driven gaming experiences while protecting its IP and maintaining an active, engaged fan base.
Industries
Consumer Software
Entertainment
Gaming
Company Size
1,001-5,000
Company Stage
M&A
Total Funding
N/A
Headquarters
Renton, Washington
Founded
1990
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Hasbro shares surged 8% after the company beat fourth-quarter profit estimates and issued upbeat 2026 guidance, driven by explosive growth in its digital gaming division. Sales at Wizards of the Coast, which includes Dungeons & Dragons and Magic: The Gathering, jumped 86% year-on-year with materially improved operating margins. CEO Chris Cocks attributed the success to community building and authentic human connection through gaming. The company expects continued top-line growth and margin expansion, supported by aggressive cost-cutting and new toy releases tied to upcoming Disney films like Toy Story 5. Jefferies analyst Kylie Cohu raised his price target by 24% to $120, calling Hasbro "the most compelling idea" in toy coverage. Cocks noted the toy industry has bottomed out after three years of decline.
RENTON, Wash.--(BUSINESS WIRE)--The art of music comes alive as Wizards of the Coast, a division of Hasbro, Inc. (NASDAQ: HAS), reveals new Magic: The Gathering Secret Lair cards, designed and imagined by Grammy award-nominated 3x diamond-certified recording artist Post Malone. Secret Lair is a direct-to-consumer, limited-edition product that debuted in 2019 featuring unique themes, wild new art treatments, and unique collaborations. This highly collectible product series has become a fan-favorite and iconic showcase for the creativity and passion of artists, brands, and entertainers around the world
PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), today announced Dan Rawson has joined Wizards of the Coast in a newly created role as Senior Vice President of Dungeons & Dragons. Mr. Rawson, formerly COO of Microsoft Dynamics 365, brings decades of leadership in strategic business, e-commerce, and product management. In this new role, he will lead overall Dungeons & Dragons brand growth and profitability across digital, physical, and entertainment. “We couldn’t be bringing on Dan at a better time. With the acquisition of D&D Beyond earlier this year, the digital capabilities and opportunities for Dungeons & Dragons are accelerating faster than ever,” said Cynthia Williams, president of Wizards of the Coast and Digital Gaming. “I am excited to partner with Dan to explore the global potential of the brand while maintaining Hasbro’s core value as a player-first company.”
Two of the authors who created the iconic Dragonlance setting for Dungeons & Dragons are taking Wizards of the Coast to court. According to the terms of their lawsuit, filed against the Renton, Wash.
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Industries
Consumer Software
Entertainment
Gaming
Company Size
1,001-5,000
Company Stage
M&A
Total Funding
N/A
Headquarters
Renton, Washington
Founded
1990
Find jobs on Simplify and start your career today