Wonder named to TIME's 100 Most Influential Companies list. Wonder has been named to TIME's 100 Most Influential Companies list, a landmark recognition that highlights the company's commitment to the future of food. Wonder's mission remains to make great food more accessible - with higher quality, greater consistency, affordability, and availability for more people.

Is Target taking a specialized approach to grocery? That means the retailer will be more like a Trader Joe's rather than a Walmart or Kroger Bill Wilson, Senior editor at Supermarket News April 6, 2026 Target is seeing an increase in store visits following the rollout of its new strategy, according to data from Placer.ai. Shutterstock Target unveiled a new strategy last month aimed at improving shopper visits and boosting sales, with grocery expected to play a key role. The Minneapolis-based retailer is adopting a more focused approach, similar to Trader Joe's, positioning itself as a distinctive grocery destination rather than a general-purpose grocer. "We know consumers are increasingly prioritizing healthier lifestyles, and we're moving quickly to evolve our offerings to meet their needs," said Cara Sylvester, Target's executive vice president and chief merchandising officer. "Our new cereal assortment made without certified synthetic colors makes it easier for busy families to make choices they feel good about and demonstrates what it means to curate a great assortment and lead with merchandising authority." However, supply chain and strategy consultant Brittain Ladd expressed skepticism about Target's new grocery approach. "The brutal truth is that consumers are focusing on finding the best value in groceries to save money," Ladd wrote on his LinkedIn page. "Consumers have no desire to shop at their favorite grocery retailer only to swing by Target to find the latest trends." Ladd suggested that Target needs a completely different strategy, starting with leadership changes. He proposed that Target partner with Wonder and hire its CEO, Tony Hoggett, to lead grocery strategy and operations while Hoggett remains chief of Wonder. "Leverage Target's size to purchase the products Wonder needs for their business at an increased discount," Ladd said. "Open Wonder locations inside select Target stores or near the stores." Ladd also recommended that Target explore a merger or strategic partnership with Ahold Delhaize USA or consider divesting its grocery business to Publix Super Markets. "To succeed in groceries, Target must win trips based on pricing, quality, and selection," Ladd said. "Target will not succeed as a specialty retailer." Despite Ladd's concerns, Target is seeing an increase in store visits following the rollout of its new strategy, according to data from Placer.ai. Weekly visits from Feb. 2 to March 22 rose 6.6% to 10.3% year over year as the retailer works to refresh its image with an improved product assortment and enhanced in-store experience. In-store traffic during Target's recent Circle Days promotion also suggests a turnaround may be underway. Average daily visits during this year's Circle Days (March 25-27) were 2.9% and 5.9% higher than comparable spring events in 2024 and 2025, respectively, despite those earlier events benefiting from weekend days. In 2024 and 2025, Target's spring Circle Days promotion ran for seven days. Traffic during this year's Circle Days also exceeded the year-to-date same-weekday average, indicating that shoppers are returning to Target, with Circle Days further boosting already elevated traffic levels, Placer.ai reported. Senior editor at Supermarket News Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications. Stay up-to-date on the latest food retail news and trends

Wonder hires CFO ahead of potential 2027 IPO. Marc Lore has built a vertically integrated food delivery network including food halls, a makeline manufacturer and Grubhub. Now, he wants to take it public. Published March 24, 2026 Wonder has hired Gabrielle Rabinovitch to help the food delivery platform get ready for an initial public offering as soon as 2027, the company confirmed to Restaurant Dive. The company is currently focused on "developing the infrastructure, leadership, and governance to ensure the business is IPO-ready by early-2027," a spokesperson confirmed in an email to Restaurant Dive. The spokesperson said Rabinovitch's hiring was a "significant milestone towards realizing Wonder's longterm vision." Rabinovitch served as CFO at Worldpay, a major payments processor, for about two years, according to her LinkedIn Profile, and spent almost eight years at PayPal, rising to acting CFO of the firm. Since pivoting from a restaurant-in-a-van model to a food hall system, Wonder has raised considerable capital and expanded its food hall footprint dramatically. The company said it recently reached 100 units and plans to hit 200 by year's end, according to a press release about its Texas market entry. CEO and founder Marc Lore told Bloomberg that Wonder had raised about $2 billion as of early 2025, and subsequently drew in more cash with plans for another funding round before its IPO. All that money has supported a spree of major acquisitions. Wonder paid $650 million for Grubhub in 2024; bought a kitchen tech company called Spyce from Sweetgreen for $186 million in cash and equity last year; and snapped up Blue Apron for $103 million in 2023. The company paid undisclosed sums for fast casual brand Blue Ribbon Chicken and Claim, a restaurant loyalty and customer acquisition app, earlier this year. This run of transactions gives Lore a set of potentially complementary businesses, but may prove a challenge to effectively integrate ahead of an IPO.