Wooga

Wooga

Mobile storytelling-focused casual games developer

Overview

Wooga develops mobile games with a strong focus on storytelling for casual players. Its titles, including June's Journey, Switchcraft, Tropicats, and Jelly Splash, mix puzzle-solving with immersive narratives and rich art. It uses a free-to-play model funded by in-app purchases and advertisements. Its goal is to deliver engaging, story-centered games worldwide and grow through quality production and targeted user acquisition.

About Wooga

Simplify's Rating
Why Wooga is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Entertainment

Gaming

Company Size

201-500

Company Stage

Acquired

Total Funding

$32.2M

Headquarters

Berlin, Germany

Founded

2009

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Simplify's Take

What believers are saying

  • Playtika said June’s Journey generated $74.7 million in Q2 2026, up 8.1%.
  • Playtika credited stronger monetization from events, segmentation, and campaign tools.
  • June’s Journey remains one of Playtika’s strongest and most durable casual titles.

What critics are saying

  • Wooga cut at least a dozen staff in May 2026 after 2025 layoffs.
  • Older Wooga titles Tropicats and Jelly Splash now earn very little.
  • Playtika’s April 2026 strategic review threatens sales, restructurings, or Wooga’s autonomy.

What makes Wooga unique

  • June’s Journey is the world’s top-grossing hidden-object game, still growing in 2026.
  • Wooga specializes in story-driven casual games that target mature female players.
  • Berlin-based live-ops talent plus Playtika backing sustains long-running, high-polish mobile franchises.

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Funding

Total Funding

$32.2M

Below

Industry Average

Funded Over

4 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Relocation Assistance

Professional Development Budget

Wellness Program

Hybrid Work Options

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

4%

2 year growth

4%
WN Hub
May 14th, 2026
The creators of June's Journey have once again faced mass layoffs.

The creators of June's Journey have once again faced mass layoffs. The German studio Wooga, a subsidiary of Playtika, continues to reduce its workforce. June's Journey New layoffs were highlighted by the MobileGamer portal, which noticed posts from the laid-off employees on LinkedIn. According to their calculations, Wooga parted ways with at least a dozen different specialists, ranging from testers to artists. In response to a request from MobileGamer, Wooga officially confirmed the layoffs but did not delve into the details. They did not specify the reason or the exact number of people affected. It is possible that the reason was the decline in revenue from some of Wooga's games. As MobileGamer writes, citing analyst data, some of the studio's older titles like Tropicats and Jelly Splash have recently been earning very little. However, their main hit, the hidden object game June's Journey, is doing well. According to a recent report by Playtika, June's Journey brought in $76 million for the company from January to March 2026, which is 10.4% more than in early 2025. Recall that the last round of layoffs at Wooga took place almost exactly a year ago. According to media reports, they cut up to 50 people due to an unsuccessful soft launch of the game Claire's Chronicles: Solitaire - the game itself was soon canceled. Notably, Playtika, which owns the studio, is also going through tough times. Earlier this year, they announced a 15% reduction in staff across the company, and in April - an audit to explore "strategic alternatives" for business development. Following the audit announcement, there was speculation in the market about the potential sale of Playtika, but for now, this remains just a rumor.

Mobilegamer.biz
Aug 8th, 2024
Playtika is launching new games again (well, one at least)

But it said in its Q2 2024 financial results yesterday that Playtika-owned Wooga plans to launch Claire's Chronicles in Q2 2025.

VentureBeat
Nov 16th, 2023
Wooga’S June’S Journey Hidden Object Game Surpasses $1B In Revenue

GamesBeat Next's on-demand library is now live! Start catching up on the 30+ sessions you might have missed.  Watch NowWooga‘s June’s Journey hidden object game has surpassed $1 billion in revenue. It’s a big milestone for Wooga’s owner Playtika.Playtika’s Berlin-based studio Wooga announced that its flagship game, June’s Journey, has achieved $1 billion in lifetime gross revenue.In addition, the game is the No. 1 highest-grossing hidden object game worldwide and is the first-ever German mobile game to hit such a revenue landmark 6 years after global launch.Wooga’s achievement of surpassing the $1 billion milestone with June’s Journey is a testament to the studio’s strategic engagement by tapping into an often overlooked market segment, ultimately captivating a mature female demographic. .

PR Newswire
Nov 16th, 2023
June'S Journey, World'S Top Grossing Hidden Object Game, Surpasses $1 Billion Revenue

Playtika's Wooga Becomes The Fastest German Studio To Achieve MilestoneBERLIN, Nov. 16, 2023 /PRNewswire/ -- Playtika's Berlin-based studio Wooga® announced that its flagship game, June's Journey®, has achieved $1 billion USD in lifetime gross revenue*. In addition, the game is the #1 highest-grossing hidden object game worldwide** and is the first-ever German mobile game to hit such a revenue landmark 6 years after global launch***. June's Journey Travels, 2023Wooga, 2023. June's Journey, 2023

DroidGamers
Sep 20th, 2023
Catch Your Own Killer In Ghost Detective, Out Now on Android

Playtika's Wooga game studio has teamed up with Netflix to create this all knew haunted murder mystery game.

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