Wooga

Wooga

Mobile storytelling-focused casual games developer

About Wooga

Simplify's Rating
Why Wooga is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Entertainment

Gaming

Company Size

201-500

Company Stage

Acquired

Total Funding

$132.2M

Headquarters

Berlin, Germany

Founded

2009

Overview

Wooga develops mobile games with a strong focus on storytelling for casual players. Its titles, including June's Journey, Switchcraft, Tropicats, and Jelly Splash, mix puzzle-solving with immersive narratives and rich art. It uses a free-to-play model funded by in-app purchases and advertisements. Its goal is to deliver engaging, story-centered games worldwide and grow through quality production and targeted user acquisition.

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Simplify's Take

What believers are saying

  • June's Journey sustains revenue exceeding $1B lifetime.
  • Ghost Detective expands via Netflix Games partnership.
  • Berlin studio leverages German mobile gaming leadership.

What critics are saying

  • Playtika's $2.5B debt triggers Wooga studio closure in 2026.
  • 50 layoffs from Claire's Chronicles cancellation shrink team.
  • Scopely's Hidden City erodes June's Journey market share.

What makes Wooga unique

  • Wooga leads story-driven casual games with narrative puzzles.
  • June's Journey generated $1B as top hidden object game.
  • Targets mature female demographic via immersive storytelling.

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Funding

Total Funding

$132.2M

Above

Industry Average

Funded Over

4 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Relocation Assistance

Professional Development Budget

Wellness Program

Hybrid Work Options

Remote Work Options

Company News

Mobilegamer.biz
Aug 8th, 2024
Playtika is launching new games again (well, one at least)

But it said in its Q2 2024 financial results yesterday that Playtika-owned Wooga plans to launch Claire's Chronicles in Q2 2025.

VentureBeat
Nov 16th, 2023
Wooga’S June’S Journey Hidden Object Game Surpasses $1B In Revenue

GamesBeat Next's on-demand library is now live! Start catching up on the 30+ sessions you might have missed.  Watch NowWooga‘s June’s Journey hidden object game has surpassed $1 billion in revenue. It’s a big milestone for Wooga’s owner Playtika.Playtika’s Berlin-based studio Wooga announced that its flagship game, June’s Journey, has achieved $1 billion in lifetime gross revenue.In addition, the game is the No. 1 highest-grossing hidden object game worldwide and is the first-ever German mobile game to hit such a revenue landmark 6 years after global launch.Wooga’s achievement of surpassing the $1 billion milestone with June’s Journey is a testament to the studio’s strategic engagement by tapping into an often overlooked market segment, ultimately captivating a mature female demographic. .

PR Newswire
Nov 16th, 2023
June'S Journey, World'S Top Grossing Hidden Object Game, Surpasses $1 Billion Revenue

Playtika's Wooga Becomes The Fastest German Studio To Achieve MilestoneBERLIN, Nov. 16, 2023 /PRNewswire/ -- Playtika's Berlin-based studio Wooga® announced that its flagship game, June's Journey®, has achieved $1 billion USD in lifetime gross revenue*. In addition, the game is the #1 highest-grossing hidden object game worldwide** and is the first-ever German mobile game to hit such a revenue landmark 6 years after global launch***. June's Journey Travels, 2023Wooga, 2023. June's Journey, 2023

DroidGamers
Sep 20th, 2023
Catch Your Own Killer In Ghost Detective, Out Now on Android

Playtika's Wooga game studio has teamed up with Netflix to create this all knew haunted murder mystery game.

VentureBeat
Sep 19th, 2023
How Wooga is staying focused on story-based gaming | Nai Chang interview

And now Berlin-based Wooga is announcing its Ghost Detective hidden object game for Netflix Games today.

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