Wooga

Wooga

Mobile storytelling-focused casual games developer

Overview

Wooga develops mobile games with a strong focus on storytelling for casual players. Its titles, including June's Journey, Switchcraft, Tropicats, and Jelly Splash, mix puzzle-solving with immersive narratives and rich art. It uses a free-to-play model funded by in-app purchases and advertisements. Its goal is to deliver engaging, story-centered games worldwide and grow through quality production and targeted user acquisition.

Significant Headcount Growth

About Wooga

Simplify's Rating
Why Wooga is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Entertainment

Gaming

Company Size

201-500

Company Stage

Acquired

Total Funding

$32.2M

Headquarters

Berlin, Germany

Founded

2009

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Simplify's Take

What believers are saying

  • Playtika said June’s Journey revenue hit $74.7 million in Q2 2026, up 8.1%.
  • Wooga launched spring 2026 Agatha Christie collaboration inside June’s Journey for three months.
  • June’s Journey keeps receiving licensed crossovers, proving durable live-ops monetization through 2026.

What critics are saying

  • Wooga cut at least twelve staff in May 2026 after 50 layoffs in 2025.
  • Playtika’s January 2026 15% workforce reduction and strategic review threaten Wooga budgets.
  • June’s Journey carries existential concentration risk; one franchise funds Wooga while older titles fade.

What makes Wooga unique

  • June’s Journey remains Wooga’s $1 billion flagship, dominating hidden-object spend since April 2019.
  • Wooga sells story-first casual games to mature female audiences ignored by mainstream studios.
  • Brand partnerships with Agatha Christie, Wicked, and Netflix extend reach beyond app-store discovery.

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Funding

Total Funding

$32.2M

Below

Industry Average

Funded Over

4 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Relocation Assistance

Professional Development Budget

Wellness Program

Hybrid Work Options

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 5%

1 year growth

↑ 5%

2 year growth

↑ 5%
Steel Media Ltd
Sep 10th, 2026
Wooga's Holger Wurst confirmed for PGC Nordics.

Wooga's Holger Wurst confirmed for PGC Nordics. The UX veteran behind June's Journey will join the star speaker lineup for PGC Nordics September 10, 2026 Wooga's Holger Wurst is the latest name confirmed for Pocket Gamer Connects Nordics, taking place in Helsinki on October 20th to 21st. Holger, lead UX designer at the studio, adds to what's shaping up to be a packed speaker roster for the conference. Holger has been with Wooga for over a decade, working across UI/UX design on the studio's flagship title June's Journey and has previously spoken on tackling legacy UX at PGC Helsinki 2025. They'll be joining a panel on the Practical AI track titled 'How AI Agents Are Reshaping The Way We Make Games'. As the session description explains: AI agents are evolving rapidly to the point where they are capable of writing and testing code on their own, encouraging developers to integrate agents into their development pipelines. However, how reliable can they be? This panel explores how studios are utilising agents, from prototyping mechanics to optimising updates. Our panelists will also discuss key challenges, creative control, IP concerns and team workflows, offering a grounded perspective on what AI agents can (and can't yet) deliver for game development. Join PGC Nordics on October 20th to 21st. Companies.

WN Hub
May 14th, 2026
The creators of June's Journey have once again faced mass layoffs.

The creators of June's Journey have once again faced mass layoffs. The German studio Wooga, a subsidiary of Playtika, continues to reduce its workforce. June's Journey New layoffs were highlighted by the MobileGamer portal, which noticed posts from the laid-off employees on LinkedIn. According to their calculations, Wooga parted ways with at least a dozen different specialists, ranging from testers to artists. In response to a request from MobileGamer, Wooga officially confirmed the layoffs but did not delve into the details. They did not specify the reason or the exact number of people affected. It is possible that the reason was the decline in revenue from some of Wooga's games. As MobileGamer writes, citing analyst data, some of the studio's older titles like Tropicats and Jelly Splash have recently been earning very little. However, their main hit, the hidden object game June's Journey, is doing well. According to a recent report by Playtika, June's Journey brought in $76 million for the company from January to March 2026, which is 10.4% more than in early 2025. Recall that the last round of layoffs at Wooga took place almost exactly a year ago. According to media reports, they cut up to 50 people due to an unsuccessful soft launch of the game Claire's Chronicles: Solitaire - the game itself was soon canceled. Notably, Playtika, which owns the studio, is also going through tough times. Earlier this year, they announced a 15% reduction in staff across the company, and in April - an audit to explore "strategic alternatives" for business development. Following the audit announcement, there was speculation in the market about the potential sale of Playtika, but for now, this remains just a rumor.

Mobilegamer.biz
Aug 8th, 2024
Playtika is launching new games again (well, one at least)

But it said in its Q2 2024 financial results yesterday that Playtika-owned Wooga plans to launch Claire's Chronicles in Q2 2025.

VentureBeat
Nov 16th, 2023
Wooga’S June’S Journey Hidden Object Game Surpasses $1B In Revenue

GamesBeat Next's on-demand library is now live! Start catching up on the 30+ sessions you might have missed.  Watch NowWooga‘s June’s Journey hidden object game has surpassed $1 billion in revenue. It’s a big milestone for Wooga’s owner Playtika.Playtika’s Berlin-based studio Wooga announced that its flagship game, June’s Journey, has achieved $1 billion in lifetime gross revenue.In addition, the game is the No. 1 highest-grossing hidden object game worldwide and is the first-ever German mobile game to hit such a revenue landmark 6 years after global launch.Wooga’s achievement of surpassing the $1 billion milestone with June’s Journey is a testament to the studio’s strategic engagement by tapping into an often overlooked market segment, ultimately captivating a mature female demographic. .

PR Newswire
Nov 16th, 2023
June'S Journey, World'S Top Grossing Hidden Object Game, Surpasses $1 Billion Revenue

Playtika's Wooga Becomes The Fastest German Studio To Achieve MilestoneBERLIN, Nov. 16, 2023 /PRNewswire/ -- Playtika's Berlin-based studio Wooga® announced that its flagship game, June's Journey®, has achieved $1 billion USD in lifetime gross revenue*. In addition, the game is the #1 highest-grossing hidden object game worldwide** and is the first-ever German mobile game to hit such a revenue landmark 6 years after global launch***. June's Journey Travels, 2023Wooga, 2023. June's Journey, 2023

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