Workstep

Workstep

Employee engagement solutions for frontline workers

About Workstep

Simplify's Rating
Why Workstep is rated
B-
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Consulting

Enterprise Software

Company Size

11-50

Company Stage

Series B

Total Funding

$41.1M

Headquarters

San Francisco, California

Founded

2017

Overview

WorkStep provides employee engagement solutions specifically designed for frontline workers in various industries such as manufacturing, logistics, and retail. The platform enables organizations to gather real-time feedback from employees through expert-backed surveys, which help identify critical moments in the employee journey. This feedback offers actionable insights that HR and Operations teams can use to reduce turnover and enhance productivity. WorkStep operates on a subscription-based model, offering tools for continuous listening, workforce engagement tracking, and metrics to identify high-performing leaders. Additionally, it features a talent network that connects job seekers with employers, ensuring a match based on skills. The company prioritizes data security with encryption and access controls, ensuring user data is protected.

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Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • Raised $25M in Series B funding to scale operations and enhance offerings.
  • Recognized as a High Performer in Employee Engagement by G2 in Fall 2022.
  • Launch of new features like Suggested Actions and Inform enhances user engagement.

What critics are saying

  • Increased competition from Beeline's acquisition of Utmost in 2023.
  • Economic downturns could affect subscription renewals and revenue stability.
  • Rapid scaling post-Series B funding may challenge service quality and customer satisfaction.

What makes Workstep unique

  • WorkStep focuses on frontline workers, a niche often overlooked by competitors.
  • The platform offers real-time feedback through expert-backed surveys for actionable insights.
  • WorkStep's Cost of Turnover Calculator provides unique value in quantifying turnover costs.

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Funding

Total Funding

$41.1M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Top class health & dental insurance

Flexible PTO

Flexible working schedule

Company equity

401k match

Home office setup stipend

Wellness & fitness reimbursement

Fully remote team

Team building activities & off-sites

Growth & Insights and Company News

Headcount

6 month growth

↑ 4%

1 year growth

↑ 8%

2 year growth

↑ 0%
Ignite Organizations
Sep 5th, 2023
How do we transform the Frontline Experience to improve productivity?

Beeline acquired Utmost to address the complexity of managing the shift-based and extended workforce.

Business Wire
Jun 9th, 2023
WorkStep Raises $25M to Solve Supply Chain Labor Crisis

WorkStep, a workforce hiring and retention platform for the supply chain, announced today it has raised $25 million in Series B funding to combat the

WorkStep
Feb 13th, 2023
Introducing Segmented Messaging with WorkStep Inform

Workstep is incredibly excited to announce the launch of Inform as a part of WorkStep’s ACT package.

Business Wire
Sep 27th, 2022
G2 Names Workstep A Fall 2022 High Performer In Employee Engagement Category

SAN FRANCISCO--(BUSINESS WIRE)--WorkStep, a technology company that helps large employers hire and retain their hourly workforce, has been recognized by G2, the world’s leading business solutions review site, as a High Performer in the Employee Engagement category for Fall 2022. “Between the Great Resignation and a worsening labor shortage, retention continues to be a top priority for businesses across the U.S.,” said Dan Johnston, co-founder and CEO of WorkStep. “G2’s recognition shows WorkStep is reducing sky-high turnover and cultivating a positive workplace environment in a sector plagued with labor challenges. As a feedback-centric platform, we understand the importance of customer reviews. We appreciate the feedback from our customers and look forward to serving more leading brands in the near future.”

WorkStep
Jun 2nd, 2022
Workstep launches Suggested Actions

At WorkStep Workstep believe in starting small, and acting quick, and that’s why Workstep is introducing Suggested Actions – a repository of quick, bite-sized actions your managers can take to engage employees and improve retention.

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