Workstep

Workstep

Employee engagement platform for frontline workers

Overview

WorkStep provides HR technology that helps organizations engage and manage frontline, hourly workforces. Its platform collects real-time employee feedback through expert-built surveys at key moments in the employment journey, with continuous listening, engagement tracking, and leader/teams insights that aim to reduce turnover and boost productivity. It unites HR and Operations teams to turn insights into actions, and also includes a talent network that connects job seekers with employers actively hiring. Its focus on frontline workers, real-time feedback, and combined engagement analytics with a built-in talent network differentiates it from competitors while targeting industries like manufacturing, logistics, and retail with a clear goal of lowering turnover and improving productivity.

Significant Headcount Growth

About Workstep

Simplify's Rating
Why Workstep is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

11-50

Company Stage

Series B

Total Funding

$42.2M

Headquarters

San Francisco, California

Founded

2017

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Simplify's Take

What believers are saying

  • Learning Pool acquisition on April 20, 2026, integrates WorkStep with WorkRamp LMS.
  • Access to Learning Pool's 420 employees and clients like Tesco accelerates AI roadmap.
  • WorkHound acquisition on April 23, 2025, deepens trucking logistics penetration.

What critics are saying

  • PepsiCo and GEODIS exit to Culture Amp post-acquisition, eroding frontline focus.
  • Learning Pool reallocation delays AI updates, losing to Qualtrics Q1 2026 models.
  • Dan Johnston departs by Q3 2026, stalling eNPS innovation amid talent drain.

What makes Workstep unique

  • WorkStep delivers AI-powered surveys via SMS, WhatsApp, and QR codes for frontline workers.
  • Real-time sentiment mapping predicts turnover using industry-specific benchmarks.
  • Bridges HR-Ops gap with auto-recommended actions for PepsiCo and Mattel.
  • Founded in 2017, WorkStep targets high-volume frontline in logistics and manufacturing.

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Funding

Total Funding

$42.2M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Top class health & dental insurance

Flexible PTO

Flexible working schedule

Company equity

401k match

Home office setup stipend

Wellness & fitness reimbursement

Fully remote team

Team building activities & off-sites

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

10%

2 year growth

3%
Yahoo Finance
Apr 23rd, 2025
WorkStep Acquires WorkHound to Further Empower the Frontline Workforce

SAN FRANCISCO, April 23, 2025--WorkStep, a holistic frontline employee engagement platform, today announced its acquisition of WorkHound, an employee feedback management platform built for the supply chain. This acquisition strengthens WorkStep’s ability to empower the frontline workforce by enhancing its AI-driven engagement capabilities, deepening its presence in trucking and logistics, and accelerating innovation through a combined team of industry experts.

Ignite Organizations
Sep 5th, 2023
How do we transform the Frontline Experience to improve productivity?

Beeline acquired Utmost to address the complexity of managing the shift-based and extended workforce.

Business Wire
Jun 9th, 2023
WorkStep Raises $25M to Solve Supply Chain Labor Crisis

WorkStep, a workforce hiring and retention platform for the supply chain, announced today it has raised $25 million in Series B funding to combat the

WorkStep
Feb 13th, 2023
Introducing Segmented Messaging with WorkStep Inform

Workstep is incredibly excited to announce the launch of Inform as a part of WorkStep’s ACT package.

Business Wire
Sep 27th, 2022
G2 Names Workstep A Fall 2022 High Performer In Employee Engagement Category

SAN FRANCISCO--(BUSINESS WIRE)--WorkStep, a technology company that helps large employers hire and retain their hourly workforce, has been recognized by G2, the world’s leading business solutions review site, as a High Performer in the Employee Engagement category for Fall 2022. “Between the Great Resignation and a worsening labor shortage, retention continues to be a top priority for businesses across the U.S.,” said Dan Johnston, co-founder and CEO of WorkStep. “G2’s recognition shows WorkStep is reducing sky-high turnover and cultivating a positive workplace environment in a sector plagued with labor challenges. As a feedback-centric platform, we understand the importance of customer reviews. We appreciate the feedback from our customers and look forward to serving more leading brands in the near future.”

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