Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. Writer, the fast-rising enterprise AI startup recently valued at $1.9 billion, has launched Palmyra Creative, a specialized AI model promising to change how businesses tackle creative tasks. Unlike traditional AI models—often criticized for their rigid, predictable outputs—Palmyra Creative introduces a new approach aimed at fostering originality and breaking free from the sameness that has begun to plague AI-generated content.“All the AI models sound remarkably similar,” said Writer’s chief technology officer Waseem AlShikh in an interview with VentureBeat. “What’s surprising is how quickly humans have learned to spot AI-generated text—not just specialists, but everyone can now identify it almost instantly.”By addressing this “sameness problem,” Writer is positioning itself as a key player in the $1 trillion generative AI market, offering enterprises a tool that combines creativity with domain-specific expertise—a balance that few competitors have managed to achieve.Writer’s Palmyra Creative model shown in a product demo, with customization controls for tailoring AI outputs to different business needs. (Credit: Writer)How Palmyra Creative thinks differentlyRather than chasing the industry trend of expanding training data, Writer has developed a fundamentally different approach to AI architecture

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. There is no doubt AI agents will continue to be a fast-growing rend in enterprise AI.But as more companies look to deploy agents, they’re also looking for a way to help them make sense of the many actions these autonomous or semi-autonomous, AI guided bots will take, and avoid conflicts. To combat the potential sprawl of different AI agents deployed by users, service providers and enterprises alike have been building another type of AI agent: the orchestrator agent.Enter the orchestrator: these type of agents function as managers of other, more specialized agents, understanding each one’s role and activating each based on the next steps needed to finish a task. Most orchestrator agents, sometimes called meta agents, monitor if an agent succeeded or failed and choose the following agent to trigger to get the desired outcome.Good orchestrator agents exhibit certain features that make these work different from other agents, and for enterprises, elements make them work much better. IntegrationAgentic ecosystems would eventually bring workflows together, even if the task involves talking to an agent outside the current platform. Orchestrator agents need to have robust integrations with other systems

Writer, the full-stack generative AI platform for the enterprise, today announced $200M in Series C venture funding at a $1.9 billion valuation. The r