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Overview
Wurl is a cloud-based platform for creating and distributing TV channels for OTT and pay TV. It lets content creators, broadcasters, and media companies upload video assets, manage metadata and thumbnails, and schedule programming. The platform supports live programming, mid-roll ad insertion, and distribution to multiple destinations such as Samsung TV Plus, Twitch, Sinclair STIRR, and Roku, enabling automated, scalable channel playout. Wurl charges fees based on the services and scale of distribution used. Its goal is to help clients reach a global audience and grow revenue by simplifying channel creation, management, and multi-platform distribution.
About Wurl
Industries
Data & Analytics
Enterprise Software
Entertainment
Company Size
51-200
Company Stage
Acquired
Total Funding
$462.9M
Headquarters
Palo Alto, California
Founded
2011
People at Wurl
People at Wurl who can refer or advise you
Simplify's Take
What believers are saying
- Viant's integration with Wurl delivers scene-level CTV targeting as the first DSP offering scene-level contextual intelligence, enhancing campaign relevance.
- The Transmit-Wurl commercial layer for live sports monetizes high-attention moments like gameplay and replays using picture-in-picture and dynamic overlays without altering infrastructure.
- Wurl simplifies TV channel creation and distribution for content creators, broadcasters, and media companies expanding reach through OTT and pay TV services.
What critics are saying
- AI-powered deepfake audio impersonating Wurl executives to authorize fraudulent ad-revenue transfers will occur with 35% probability in 6 months.
- A supply-chain attack via Wurl's SaaS integrations will compromise shared code libraries and steal publisher metadata with 40% probability in 12 months.
- Competitor alternatives undercutting Wurl's pricing on OTT channel creation with faster GenAI ad-context matching will erode the BrandDiscovery moat with 50% probability in 12 months.
What makes Wurl unique
- Wurl's GenAI-powered BrandDiscovery enables scene-level contextual targeting that aligns ad emotions with content preceding ad breaks.
- The partnership with IRIS.TV makes BrandDiscovery's emotional data widely available for programmatic campaign targeting, expanding advertiser access to contextual deal segments.
- Wurl normalizes content metadata and contextual signals across 110 billion monthly 30-second ad opportunities, enabling transparent, scalable advertiser spending.
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Funding
Total Funding
$462.9M
Above
Industry Average
Funded Over
6 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Flexible Work Hours
Paid Vacation
Paid Holidays
Paid Maternity and Parental Leave
Phone/Internet Stipend
Wellness Program
Growth & Insights and Company News
6 month growth
↓ -3%1 year growth
↓ -3%2 year growth
↓ -3%Wurl: advertisers should embrace NEWS. * BOTH NEWS PROGRAMMING AND CHANNELS * Jun 22, 2026 Updated Jun 23, 2026 Advertisers are missing a large segment of the American viewing audience by not launching campaigns against news programming and channels, according to a new report released by Wurl. The report, timed to coincide with Wurl CEO Dave Bernath's keynote appearance at the StreamTV Show last week, said most of the news programming aired on television and streamed online aligns with brand safety requirements of most marketers, despite preconceived notions about polarizing news stories that some advertisers have expressed in recent years. * Welcome to the New CableSpots Website!
Streaming technology company Wurl has appointed its long-time media executive Dave Bernath as its new Chief Executive Officer, the company announced Thursday.
Viant integrates with Wurl for scene-level CTV targeting & measurement.
At IAB NewFronts 2025 in New York, Wurl's Peter Crofut argues that streaming TV advertisers need to stop focusing solely on reaching audiences.
BOSTON--(BUSINESS WIRE)--Global media and entertainment technology company, Backlight, today announced that it has partnered with Wurl to provide superior programming, CMS, and OTT management, distribution, and monetization capabilities for large and mid-market video publishers in the FAST (Free Ad-supported Streaming TV) and vMVPD (Virtual Multichannel Video Programming Distributor) ecosystem. Backlight and Wurl’s combined strengths offer a comprehensive, end-to-end solution for content publishers delivering a seamless, profitable, and more efficient workflow."Our mission has always been to empower video publishers to maximize their content's reach and revenue potential across the global streaming ecosystem,” said Dave Bernath, VP of Sales and Partnerships, Americas at Wurl. “This partnership combines our robust distribution and monetization capabilities with Backlight's comprehensive content management, as well as live and real-time scheduling technologies.”The Backlight and Wurl partnership offers several benefits for content publishers and helps to solve key pain points. Backlight’s comprehensive end-to-end technology platform provides an extensive suite of media content solutions needed for advanced content management and distribution—encompassing CMS, Media Asset Management, Live Clipping, and Editing. However, in today’s fragmented landscape, optimizing ad monetization and increasing engagement across platforms is challenging. Wurl solves for this with Global FAST Pass, which can facilitate the distribution of FAST channels to 45+ streamers globally
Wurl is Hiring for 2 Jobs on Simplify!
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About Wurl
Industries
Data & Analytics
Enterprise Software
Entertainment
Company Size
51-200
Company Stage
Acquired
Total Funding
$462.9M
Headquarters
Palo Alto, California
Founded
2011
Wurl is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today