Wurl provides a cloud-based platform that enables the creation and distribution of TV channels for content creators, broadcasters, and media companies. The platform allows users to upload and manage their video content, schedule programming, and distribute it across various Over-The-Top (OTT) and pay TV services. Clients can automate their content management processes, including live programming and ad insertion, which helps them save time and resources. Wurl differentiates itself by offering a user-friendly interface and a comprehensive suite of tools that facilitate seamless content distribution to platforms like Samsung TV Plus, Twitch, Sinclair STIRR, and Roku. The company's goal is to help clients expand their reach and enhance their visibility to a global audience of 130 million viewers, ultimately increasing their revenue potential.

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BOSTON--(BUSINESS WIRE)--Global media and entertainment technology company, Backlight, today announced that it has partnered with Wurl to provide superior programming, CMS, and OTT management, distribution, and monetization capabilities for large and mid-market video publishers in the FAST (Free Ad-supported Streaming TV) and vMVPD (Virtual Multichannel Video Programming Distributor) ecosystem. Backlight and Wurl’s combined strengths offer a comprehensive, end-to-end solution for content publishers delivering a seamless, profitable, and more efficient workflow."Our mission has always been to empower video publishers to maximize their content's reach and revenue potential across the global streaming ecosystem,” said Dave Bernath, VP of Sales and Partnerships, Americas at Wurl. “This partnership combines our robust distribution and monetization capabilities with Backlight's comprehensive content management, as well as live and real-time scheduling technologies.”The Backlight and Wurl partnership offers several benefits for content publishers and helps to solve key pain points. Backlight’s comprehensive end-to-end technology platform provides an extensive suite of media content solutions needed for advanced content management and distribution—encompassing CMS, Media Asset Management, Live Clipping, and Editing. However, in today’s fragmented landscape, optimizing ad monetization and increasing engagement across platforms is challenging. Wurl solves for this with Global FAST Pass, which can facilitate the distribution of FAST channels to 45+ streamers globally

Backlight And Wurl Partner To Make Streaming Distribution More Seamless And Efficient

PALO ALTO, Calif.--(BUSINESS WIRE)--Wurl, a leader in data-driven solutions for CTV, today announced BrandDiscovery – a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real time. Campaigns targeted with BrandDiscovery allow advertisers to present ads within programming that contextually aligns with their creatives based on emotions, genres, and brand safety – leading to improved brand awareness and purchase intent.BrandDiscovery’s launch comes at an exciting inflection point for the CTV advertising industry. Television continues to be viewed as a highly effective channel for brand marketers and AI-driven technologies are poised to revolutionize how advertisers connect with their audiences. As the largest video screen and non-skippable environment, CTV is ideal for improving brand awareness – research shows that brand recall and purchase intent is higher for TV and CTV than for digital mobile environments. At the same time, however, media buyers face a fragmented CTV ecosystem, often resulting in a lack of control and transparency, and limiting advertisers’ ability to scale and spend effectively.“The CTV advertising ecosystem is ripe for disruption,” said Peter Crofut, Vice President of Business Development for Agencies and Brands at Wurl – the company’s newest executive hire brought on to oversee BrandDiscovery’s launch and integration. “When I joined the team here, I was motivated by BrandDiscovery’s potential to lead that disruption and fundamentally change how marketers approach CTV media

Wurl Launches Branddiscovery To Precisely Match Connected Tv Ads With The Emotion And Context Of Programming In Real Time

As for the recent vendors announcements, Wurl on Tuesday introduced BrandDiscovery, a GenAI-based ad product that lets brands match CTV ads with content in real-time.

CTV ad targeting gets contextual boost

Edgio has partnered with Wurl, a leader in data-driven solutions for Connected TV (CTV), to offer global FAST syndication via Edgio's Uplynk service.

Edgio partners with Wurl to introduce global FAST syndication via Uplynk

Chess.com is the 114th world ranked site on the internet, while in June 2023, Chess.com was named one of TIME's 100 Most Influential Companies.

Believing the impossible

The online chess platform Chess.com has entered into a partnership with Wurl to deliver its Chess TV FAST channel to new streaming platforms.

Wurl partners with FAST channel Chess TV

Wurl, a data-driven solutions for CTV provider, introduced ContentDiscovery – a machine learning-powered advertising platform for streamers and content publishers to acquire viewers and scale profitably across channels.

Wurl Launches ContentDiscovery

Looking to help streamers and content publishers attract, engage and retain viewers at massive scale, brings data-driven targeting and measurement to streaming advertising for the first time, Wurl has launched the ContentDiscovery machine learning-powered advertising platform.

Wurl Launches machine learning-powered advertising platform | Infrastructure | News | Rapid TV News

Glorykickboxing has seen tremendous growth with its Pluto TV FAST channel over the last 7 years, and Glorykickboxing is excited to partner with Wurl to bring a new channel to even more world-class partners.”

GLORY joins forces with Wurl : Glory Kickboxing

AKC.tv, the dog-centric digital entertainment platform powered by The American Kennel Club (AKC), has joined forces with Wurl, the leader in data-driven solutions for CTV distribution and marketing to distribute its FAST channel to new streaming services.

Wurl

Cloud platform for TV channel management

Wurl

Cloud platform for TV channel management

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