Wurl: advertisers should embrace NEWS. * BOTH NEWS PROGRAMMING AND CHANNELS * Jun 22, 2026 Updated Jun 23, 2026 Advertisers are missing a large segment of the American viewing audience by not launching campaigns against news programming and channels, according to a new report released by Wurl. The report, timed to coincide with Wurl CEO Dave Bernath's keynote appearance at the StreamTV Show last week, said most of the news programming aired on television and streamed online aligns with brand safety requirements of most marketers, despite preconceived notions about polarizing news stories that some advertisers have expressed in recent years. * Welcome to the New CableSpots Website!

Transmit and Wurl have launched a commercial layer for free ad-supported streaming television that enables sports leagues, broadcasters and digital publishers to monetise high-attention moments in live sports without altering existing infrastructure or workflows. The offering combines Wurl's access to FAST streams with Transmit's innovative in-stream ad formats, including picture-in-picture, L-bars and dynamic overlays. The technology captures value from previously difficult-to-monetise moments such as live gameplay, halftime analysis and replays. Content partners maintain full control of their technology stack and monetisation strategy whilst gaining access to incremental revenue through programmatic demand and direct sales activation. World Poker Tour and TelevisaUnivision are among early adopters of the platform, which works seamlessly alongside existing distribution and sales channels.