Xsolla, a global game commerce company, has partnered with Altava Group, a digital fashion and virtual entertainment company, to bring fashion IP to games.Altava Group emerged from the LVMH La Maison des Startups program. This collaboration with Xsolla will connect game developers and publishers with Altava’s extensive catalog of high-quality branded digital fashion assets and unlock scalable, creative ways to integrate luxury fashion IP into the gaming experience.According to Morgan Stanley, demand for digital fashion is projected to reach $50 billion by 2030, driven by increased personalization, immersive digital environments, and avatar-based commerce. Together, Xsolla and Altava will enable developers to deliver curated 3D fashion experiences, avatar customization, and exclusive branded content through a dedicated online marketplace powered by Xsolla. The partnership allows developers to monetize virtual goods based on globally recognized luxury brands, supported by Altava’s proprietary 3D fashion AI tools, avatar systems, and trusted relationships across the fashion and entertainment industries.The partnership brings together opportunities to create and monetize in-game assets featuring leading entertainment and fashion IPs. This will be followed by Altava’s digital-to-physical integration, enabling physical merchandise purchases through localized physical activations globally with Xsolla. The collaboration will incorporate Altava’s AI-powered fashion technology for customizable assets and K-wave (including K-pop, idols, and K-drama IP) entertainment elements to maximize global appeal

Xsolla, a global leader in video game commerce, is proud to partner with UK Interactive Entertainment (Ukie), the United Kingdom's industry trade body.

Xsolla, a global video game commerce company, announced a series of new and enhanced solutions for game developers ahead of GDC 2025.