About

Yardstick focuses on measuring soil carbon in agriculture. Its main product is an in-situ soil carbon measurement technology that provides accurate and instant results at a lower cost. This technology helps scientists and farmers track and manage soil carbon, promoting climate-friendly farming practices. Unlike competitors, Yardstick offers a complete service where customers simply provide their field boundaries, and the company handles all aspects of measurement and data management. The goal is to simplify soil carbon measurement, making it more accessible and effective for reducing emissions and enhancing soil carbon removal.

Simplify's Take

What believers are saying

• Yardstick secured $18M from USDA grants for climate-smart agriculture projects.
• Toyota Ventures Climate Fund invested in Yardstick's $10.6M Series A funding round.
• Partnership with Holganix enhances Yardstick's R&D in carbon sequestration technology.

What critics are saying

• Controversies in carbon certification could undermine trust in Yardstick's services.
• Economic downturn may impact Yardstick's ability to secure future funding.
• Low ROI for farmers in carbon capture could limit technology adoption.

What makes Yardstick unique

• Yardstick reduces soil carbon measurement costs by over 90%, enhancing accessibility.
• Their technology offers instant, accurate, and affordable in-situ soil carbon measurements.
• Yardstick's service-based model simplifies soil carbon measurement for scientists and farmers.

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