About

Yardstick focuses on measuring soil carbon in agriculture. Its main product is an in-situ soil carbon measurement technology that provides accurate and instant results at a lower cost. This technology helps scientists and farmers by simplifying the process of collecting, mapping, tracking, auditing, and sharing soil carbon data, which is essential for promoting climate-friendly farming practices. Unlike competitors, Yardstick offers an end-to-end service where customers only need to provide their field boundaries, and the company handles the rest, making the process less complex and more affordable. The goal of Yardstick is to enhance soil carbon measurement rigor while supporting emission reduction and soil carbon removal efforts.

Simplify's Take

What believers are saying

• Yard Stick's recent $12M Series A funding and $225M in USDA grants position it for significant growth and technological advancement.
• Partnerships with organizations like Holganix and inclusion in the Unreasonable Food cohort highlight Yard Stick's potential for impactful collaborations and industry influence.
• The company's technology can reduce the cost of soil carbon measurement by over 90%, making it highly attractive to farmers and scientists focused on climate-friendly practices.

What critics are saying

• The agricultural technology sector is highly competitive, requiring Yard Stick to continuously innovate to maintain its edge.
• Dependence on external funding and grants could pose financial risks if future funding opportunities diminish.

What makes Yardstick unique

• Yard Stick's in-situ soil carbon measurement technology offers instant, accurate, and affordable data, setting it apart from traditional, more cumbersome methods.
• The company's end-to-end service model simplifies the complexity of soil carbon measurement for clients, providing a seamless experience from data collection to sharing.
• Yard Stick's adherence to leading soil carbon protocols like Verra VM0042 and CAR SEP enhances its credibility and appeal in the agricultural sector.