About

Yardstick focuses on measuring soil carbon in agriculture. Its main product is an in-situ soil carbon measurement technology that provides accurate and instant results at a lower cost. This technology helps scientists and farmers who want to reduce emissions and improve soil carbon removal by simplifying the process of collecting and managing soil carbon data. Yardstick stands out from competitors by offering an end-to-end service, where customers only need to provide their field boundaries, and the company handles the rest, ensuring compliance with recognized soil carbon protocols. The goal of Yardstick is to promote climate-friendly agricultural practices by making soil carbon measurement more accessible and efficient.

Simplify's Take

What believers are saying

• Yard Stick secured $18M from USDA grants for climate-smart agriculture projects.
• Increased corporate commitments to emissions reductions boost demand for carbon measurement tools.
• Yard Stick's technology aligns with leading soil carbon protocols, enhancing credibility.

What critics are saying

• Controversies in carbon certification could undermine trust in Yard Stick's offerings.
• Low farmer engagement in carbon capture initiatives may hinder market adoption.
• Economic downturn limits available capital for Yard Stick's expansion efforts.

What makes Yardstick unique

• Yard Stick reduces soil carbon measurement costs by over 90%, enhancing accessibility.
• Their technology offers instant, accurate, and affordable in-situ soil carbon measurements.
• Yard Stick's service-based model simplifies soil carbon measurement for scientists and farmers.

Help us improve and share your feedback! Did you find this helpful?

YesNo