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Overview
Yepoda brings Korean skincare to Europe through a direct-to-consumer model. It offers cleansers, serums, and balms made with natural, vegan ingredients and cruelty-free formulations (PETA certified). Products are designed to support a multi-step K-Beauty routine, with emphasis on cleansing, treatment, and moisturization. The company differentiates itself by focusing on education about the Korean skincare regimen, a European-market presence, and a commitment to sustainability and social responsibility (1% of each order donated to environmental projects via 1% for the Planet). Its goal is to make K-Beauty accessible and appealing to European customers while maintaining high ethical and environmental standards and building a loyal customer base.
About Yepoda
Industries
Social Impact
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
Seed
Total Funding
$1.7M
Headquarters
Berlin, Germany
Founded
2019
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Simplify's Take
What believers are saying
- Two million customers worldwide give Yepoda a large repeat-purchase base before U.S. scale.
- 2024 profitable growth and 120% revenue growth support strong product-market fit.
- Italy and Spain Sephora traction, plus summer pop-ups, deepen brand awareness across Europe.
What critics are saying
- Sephora US launch on August 11, 2026 concentrates growth expectations into one retailer gatekeeper.
- Retail still contributes only 10% of revenue, leaving heavy dependence on DTC economics.
- If U.S. sell-through disappoints, expansion capital from Verlinvest and JamJar loses its growth thesis.
What makes Yepoda unique
- 2026 Sephora US launch follows 2025 Sephora Europe rollout, proving omnichannel execution.
- Yepoda combines B Corp certification, 60% refillable products, and guided routines for sustainability-led loyalty.
- Its European K-beauty positioning and color-coded education simplify Korean skincare for mainstream buyers.
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Funding
Total Funding
$1.6M
Below
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Remote Work Options
Paid Vacation
Paid Holidays
Paid Sick Leave
Employee Discounts
Gym Membership
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 6%Yepoda secures Series B funding led by Verlinvest to accelerate global expansion, retail partnerships with Sephora, and sustainable K-Beauty innovation.
Yepoda, a K-Beauty brand, secured Series B funding led by Verlinvest, with participation from V3 Ventures and JamJar Investments. The funding amount is undisclosed, but Verlinvest typically invests €20-50 million. Yepoda debuted in over 100 Sephora Europe stores, achieving 120% growth in 2024 with €65 million in revenue. The brand plans further expansion and product development, targeting 25-34-year-olds in urban areas, with Italy as its largest market.
Germany-based K-beauty brand Yepoda is launching the Pinky Promise, a refillable and eco-designed hand cream.
In this article, we delve into the dynamic and ever-expanding realm of skincare and beauty, focusing on the vibrant European market. This sector presents a wealth of opportunities for both established brands and innovative new entrants. With a diverse array of products and treatments tailored to meet a multitude of skincare and beauty needs, the market is a hotbed of creativity and technological advancement. We have curated a list of 10 promising startups focused on skincare and health, founded between 2019 and the present. These startups are at the forefront of combining technology, health, and environmental consciousness, offering everything from AI-powered diagnostic tools to personalized beauty routines and sustainable skincare products. As we explore these startups, which range from diagnostic solutions for skin cancer to digitized personal care platforms, we’ll uncover how each is contributing to a healthier, more sustainable, and more conscious world
K-beauty brand Yepoda closed a Series A funding round led by former Estée Lauder Cos. Inc. executive Chris Good and JamJar Investments.
Yepoda is Hiring for 13 Jobs on Simplify!
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About Yepoda
Industries
Social Impact
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
Seed
Total Funding
$1.7M
Headquarters
Berlin, Germany
Founded
2019
Yepoda is Hiring for 13 Jobs on Simplify!
Find jobs on Simplify and start your career today