Yokohama Tire extends adaptive motorsport partnership with High Fives Foundation for fourth year. * By TT News * September 09, 2026 Yokohama Tire has reinforced its commitment to adaptive motorsports by extending its partnership with the High Fives Foundation for a fourth straight year. Through this collaboration, the company supplies its GEOLANDAR truck and CUV/SUV tyres to the Return to Dirt programme, which empowers individuals with mobility impairments to navigate off-road environments using specialised vehicles and instruction. The Return to Dirt initiative organises driving excursions across diverse landscapes, ranging from icy lakes to wooded trails. Participants manoeuvre modified Polaris RZRs equipped with hand controls and outfitted with Yokohama's GEOLANDAR M/T G003 SxS tyres, ensuring reliable traction in challenging conditions. Professional off-road racer and Team Yokohama member Kristen Matlock attended a recent Return to Dirt gathering and described a profound personal impact. She arrived intending to motivate the adaptive athletes but left feeling transformed by their resilience and unwavering positivity. Matlock observed that the participants confronted obstacles with determination and authentic happiness, reshaping her understanding of strength and personal limitations. Beyond outfitting the programme's vehicle fleet, Yokohama supplies tyres for the foundation's towing trucks and actively contributes to fundraising initiatives. The company involves its sales teams and customers in local High Fives events nationwide, broadening its support for the nonprofit's mission. Melissa Aguirre, Manager - Brand Marketing, Yokohama, said, "Yokohama fully supports and aligns with High Fives Foundation's vision of creating a universal shift in adventure sports that expands what is possible for those who have faced life-changing injuries. We're pleased to be a part of High Five's athletes' on- and off-road experiences through their Return to Dirt programme." Roy Tuscany, CEO and Founder, High Fives, said, "We value partnerships with like-minded brands and Yokohama is a brand that totally aligns with our core values. Yokohama supports the entire mission of the organisation and helps us achieve the vision of being the safety net of the outdoor sports community." Tim Burr, Program Manager, Return to Dirt, said, "Having Yokohama on-board lets us deliver experiences to our adaptive drivers that are unprecedented. We drive on ice with studs, access high mountain terrain in dirt and share desert experiences on rocks all thanks to Yokohama."

Yokohama Tire heads to the 57th running of the Polaris World Championships. Carlson, Roczen & Holland headline Yokohama's off-road lineup for Labor Day weekend racing at Crandon International Raceway... Yokohama Tire's off-road team is making a Labor Day weekend pit stop at the "The Big House" in Crandon, Wisconsin, for the Championship Off-Road season event at the 57th running of the Polaris World Championships at Crandon International Raceway, Sept. 4-6, company officials stated in a press release. Yokohama is the Official Tire of Crandon International Raceway, the largest short-course off-road facility in the world. Yokohama is also a Championship Off-Road series supporting partner. Team Yokohama's lineup & standings. Team Yokohama members such as Andrew Carlson, Ken Roczen and Robb Holland will compete on various GEOLANDAR off-road tires at the race. Carlson is a multiple-time podium finisher at Crandon, and Roczen will be making his debut at the iconic venue after capturing the 2026 Supercross 450 Class Championship earlier this year. Holland is also making his Crandon debut, competing in the Pro Lite division behind the wheel of fellow Team Yokohama driver John Holtger's truck for his first short-course off-road race. Heading into the weekend, Team Yokohama's Nick Visser leads the Pro-Spec championship standings. With only a narrow lead over second place, the title fight is shaping up to be an intense battle through the closing rounds of the season, noted the release. "We've got a great team ready to take on the challenges at Crandon during short-course racing's most celebrated weekend," said Candace Cogan, Yokohama's director of product marketing. "They will be ready to face the task on our versatile line of GEOLANDAR tires." Yokohama, Bassmaster partnership at Crandon. Cogan added that Yokohama will have lots of activities off the track as well at Crandon: "We will once again feature our partnership with Bassmaster with a cool collaboration. Last year we hosted Team Yokohama elite angler, Brandon Palanuik. This time we'll host Wisconsin native MaggieJo Carsello, a Bassmaster open angler and ambassador for BassmastHER, a female-driven initiative to support a community of female anglers via education, travel and inspiration. We look forward to introducing her to Crandon and the world of short-course off-road racing, something she grew up hearing about." According to Cogan, Carsello will host a BassmastHER workshop at Crandon for any females in the paddock interested in advancing their skills. She will also help host a VIP and youth fishing tournament on site at the event. Additionally, Yokohama will lead the Crandon Labor Day Parade with Carlson and Roczen participating. For more info on Yokohama motorsports programs and partnerships, go to yokohamatire.com/motorsports. Championship Off-Road Racing officials also recently announced AMSOIL as the series' new presenting sponsor, beginning with the 2026-27 season.

Yokohama Tire drivers returning to 104th 'race to the Clouds' 3 minutes read Yokohama Tire is taking on the mountain again with another strong mix of drivers at the Broadmoor Pikes Peak International Hill Climb, June 21 in Colorado Springs, Colorado. All told, 20-plus Yokohama-sponsored drivers will be competing on ADVAN tires across multiple divisions during the 104th running of the iconic "Race to the Clouds." Yokohama also returns as the exclusive tire supplier for the Pikes Peak GT4 Trophy by Yokohama for the ninth consecutive year. This year's GT4 division features entries from Porsche, BMW and Toyota - all are equipped with ADVAN A052 tires. Laura Hayes, who holds the Pikes Peak record for "Fastest Woman," returns in a Toyota Supra GT4 EVO2. "We're excited to return with another exceptionally strong lineup for this year's hill climb," said Patricia Wall, Yokohama's senior manager of motorsports. "After last year's weather-shortened race, our Team Yokohama drivers are eager to return and compete on the full-length legendary mountain course." Yokohama has had tremendous success on the mountain in recent years. Robin Shute has led the tiremaker to two overall "King of the Mountain" titles on ADVAN tires. Shute returns this year in his self-designed 2026 Sendycar, competing in the Unlimited Division (Super Unlimited Class) on ADVAN A005s featuring a special hill climb compound developed specifically by Yokohama for Pikes Peak. Wall said the all-new program was built with a singular focus: to secure Shute's fifth overall King of the Mountain title. Other notable Team Yokohama drivers include: * Robb Holland will power his Kellymoss Racing Porsche GT4R on ADVAN A005s in the Time Attack 1 Division. * Dai Yoshihara will also be in Time Attack 1, driving an Acura Integra Type-S on ADVAN A005s. Acura is celebrating its 40th Anniversary this year. * Cole Powelson, who won the Open Wheel division in 2024, will compete in the Unlimited Division (Production Based Class) in his 2025 Stryker Rogue Maverick on ADVAN A005s. * Phillip McGilton, a rookie, will compete in a 2020 Campbell Enterprises Ultra4 car in the Exhibition Division. * Danny Aitken returns to the mountain for the second consecutive year. He'll pilot a 2001 Reynard Indy Car in the Unlimited Division (Super Unlimited Class) on ADVAN A005s. * JT Taylor, in partnership with Warrior Built, will race in a 1967 Dodge Coronet R/T equipped with ADVAN A005s in the Pikes Peak Open Division. Taylor, who made history as the first Ultra4 competitor to run Pikes Peak, will also make an appearance at a special event at nearby Ft. Carson with Warrior Built and Yokohama on Wed. June 17, and sign autographs at Yokohama's booth at Fan Fest, Fri., June 19 in downtown Colorado Springs. Yokohama Tire is a corporate partner of Warrior Built, a non-profit focused on rehabilitating combat veterans and wounded service members through vocational and recreational therapy, such as building and racing off-road vehicles. To celebrate the race weekend, Yokohama Tire will once again have an activation at the Downtown Colorado Springs Fan Fest party on Friday evening. The popular event will feature autograph sessions with Team Yokohama athletes, a display of high-performance race cars, exclusive giveaways and more. For the second consecutive year, Broadmoor Pikes Peak International Hill Climb will be broadcast in its entirety on June 21 via the RACER Network cable channel and the RACER+ streaming app. Along with the Pikes Peak GT4 Trophy by Yokohama, Yokohama's extensive list of North American-based motorsports partnerships - both on- and off-road - includes Porsche Sprint Challenge North America by Yokohama, Porsche Sprint Challenge USA West by Yokohama, Porsche Endurance Challenge North America by Yokohama, the Mustang Cup, Subaru Motorsports USA, Velocity Invitational, King of the Hammers Yokohama Tire Every Man Challenge race, Official Tire of Crandon International Raceway, Championship Off-Road Series, American Off-Road Championships and the TrophyLite Series.