Yokohama Tire

Yokohama Tire

Tire manufacturer and marketer for vehicles

Overview

Yokohama Tire Corporation designs, manufactures, and sells tires in North America as the regional arm of The Yokohama Rubber Co. It offers a full line of tires for high‑performance cars, passenger cars, light trucks, and commercial trucks and buses. Tires work by providing grip, stability, and durability through tread designs, rubber compounds, and construction tailored to different vehicles and road conditions. Yokohama sets itself apart with a global product line and a strong focus on technology and innovation, backed by an extensive U.S. sales network. Its goal is to supply premium tires that meet a wide range of driving needs in North America and to stay at the forefront of tire technology.

About Yokohama Tire

Simplify's Rating
Why Yokohama Tire is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Industrial & Manufacturing

Consumer Goods

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

null

Founded

1917

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Simplify's Take

What believers are saying

  • The new Coahuila heavy-machinery plant starts construction in Q3 2026, adding 1,000 jobs.
  • BluEarth 718L remains a fresh commercial offering, widening fleet exposure through 2026.
  • Crandon and Pikes Peak activations keep Yokohama visible with racers, fans, and sponsors.

What critics are saying

  • Salem's March 18, 2026 closure erased about 570 jobs and shrank U.S. tire capacity.
  • Yokohama cited aged equipment and outdated production methods, exposing factory obsolescence across the network.
  • Without new North American capacity, Yokohama cedes share to Michelin, Bridgestone, and Toyo.

What makes Yokohama Tire unique

  • ADVAN and GEOLANDAR give Yokohama credibility in Pikes Peak and Crandon racing.
  • Its North American motorsports platform spans Porsche, Subaru, Ultra4, and Championship Off-Road.
  • Yokohama's premium and off-highway focus aligns products with performance-seeking fleets and enthusiasts.

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Company News

THE SHOP Magazine
Aug 31st, 2026
Yokohama Tire heads to the 57th running of the Polaris World Championships.

Yokohama Tire heads to the 57th running of the Polaris World Championships. Carlson, Roczen & Holland headline Yokohama's off-road lineup for Labor Day weekend racing at Crandon International Raceway... Yokohama Tire's off-road team is making a Labor Day weekend pit stop at the "The Big House" in Crandon, Wisconsin, for the Championship Off-Road season event at the 57th running of the Polaris World Championships at Crandon International Raceway, Sept. 4-6, company officials stated in a press release. Yokohama is the Official Tire of Crandon International Raceway, the largest short-course off-road facility in the world. Yokohama is also a Championship Off-Road series supporting partner. Team Yokohama's lineup & standings. Team Yokohama members such as Andrew Carlson, Ken Roczen and Robb Holland will compete on various GEOLANDAR off-road tires at the race. Carlson is a multiple-time podium finisher at Crandon, and Roczen will be making his debut at the iconic venue after capturing the 2026 Supercross 450 Class Championship earlier this year. Holland is also making his Crandon debut, competing in the Pro Lite division behind the wheel of fellow Team Yokohama driver John Holtger's truck for his first short-course off-road race. Heading into the weekend, Team Yokohama's Nick Visser leads the Pro-Spec championship standings. With only a narrow lead over second place, the title fight is shaping up to be an intense battle through the closing rounds of the season, noted the release. "We've got a great team ready to take on the challenges at Crandon during short-course racing's most celebrated weekend," said Candace Cogan, Yokohama's director of product marketing. "They will be ready to face the task on our versatile line of GEOLANDAR tires." Yokohama, Bassmaster partnership at Crandon. Cogan added that Yokohama will have lots of activities off the track as well at Crandon: "We will once again feature our partnership with Bassmaster with a cool collaboration. Last year we hosted Team Yokohama elite angler, Brandon Palanuik. This time we'll host Wisconsin native MaggieJo Carsello, a Bassmaster open angler and ambassador for BassmastHER, a female-driven initiative to support a community of female anglers via education, travel and inspiration. We look forward to introducing her to Crandon and the world of short-course off-road racing, something she grew up hearing about." According to Cogan, Carsello will host a BassmastHER workshop at Crandon for any females in the paddock interested in advancing their skills. She will also help host a VIP and youth fishing tournament on site at the event. Additionally, Yokohama will lead the Crandon Labor Day Parade with Carlson and Roczen participating. For more info on Yokohama motorsports programs and partnerships, go to yokohamatire.com/motorsports. Championship Off-Road Racing officials also recently announced AMSOIL as the series' new presenting sponsor, beginning with the 2026-27 season.

Cahaba Media Group
Jun 16th, 2026
Yokohama Tire drivers returning to 104th 'race to the Clouds'

Yokohama Tire drivers returning to 104th 'race to the Clouds' 3 minutes read Yokohama Tire is taking on the mountain again with another strong mix of drivers at the Broadmoor Pikes Peak International Hill Climb, June 21 in Colorado Springs, Colorado. All told, 20-plus Yokohama-sponsored drivers will be competing on ADVAN tires across multiple divisions during the 104th running of the iconic "Race to the Clouds." Yokohama also returns as the exclusive tire supplier for the Pikes Peak GT4 Trophy by Yokohama for the ninth consecutive year. This year's GT4 division features entries from Porsche, BMW and Toyota - all are equipped with ADVAN A052 tires. Laura Hayes, who holds the Pikes Peak record for "Fastest Woman," returns in a Toyota Supra GT4 EVO2. "We're excited to return with another exceptionally strong lineup for this year's hill climb," said Patricia Wall, Yokohama's senior manager of motorsports. "After last year's weather-shortened race, our Team Yokohama drivers are eager to return and compete on the full-length legendary mountain course." Yokohama has had tremendous success on the mountain in recent years. Robin Shute has led the tiremaker to two overall "King of the Mountain" titles on ADVAN tires. Shute returns this year in his self-designed 2026 Sendycar, competing in the Unlimited Division (Super Unlimited Class) on ADVAN A005s featuring a special hill climb compound developed specifically by Yokohama for Pikes Peak. Wall said the all-new program was built with a singular focus: to secure Shute's fifth overall King of the Mountain title. Other notable Team Yokohama drivers include: * Robb Holland will power his Kellymoss Racing Porsche GT4R on ADVAN A005s in the Time Attack 1 Division. * Dai Yoshihara will also be in Time Attack 1, driving an Acura Integra Type-S on ADVAN A005s. Acura is celebrating its 40th Anniversary this year. * Cole Powelson, who won the Open Wheel division in 2024, will compete in the Unlimited Division (Production Based Class) in his 2025 Stryker Rogue Maverick on ADVAN A005s. * Phillip McGilton, a rookie, will compete in a 2020 Campbell Enterprises Ultra4 car in the Exhibition Division. * Danny Aitken returns to the mountain for the second consecutive year. He'll pilot a 2001 Reynard Indy Car in the Unlimited Division (Super Unlimited Class) on ADVAN A005s. * JT Taylor, in partnership with Warrior Built, will race in a 1967 Dodge Coronet R/T equipped with ADVAN A005s in the Pikes Peak Open Division. Taylor, who made history as the first Ultra4 competitor to run Pikes Peak, will also make an appearance at a special event at nearby Ft. Carson with Warrior Built and Yokohama on Wed. June 17, and sign autographs at Yokohama's booth at Fan Fest, Fri., June 19 in downtown Colorado Springs. Yokohama Tire is a corporate partner of Warrior Built, a non-profit focused on rehabilitating combat veterans and wounded service members through vocational and recreational therapy, such as building and racing off-road vehicles. To celebrate the race weekend, Yokohama Tire will once again have an activation at the Downtown Colorado Springs Fan Fest party on Friday evening. The popular event will feature autograph sessions with Team Yokohama athletes, a display of high-performance race cars, exclusive giveaways and more. For the second consecutive year, Broadmoor Pikes Peak International Hill Climb will be broadcast in its entirety on June 21 via the RACER Network cable channel and the RACER+ streaming app. Along with the Pikes Peak GT4 Trophy by Yokohama, Yokohama's extensive list of North American-based motorsports partnerships - both on- and off-road - includes Porsche Sprint Challenge North America by Yokohama, Porsche Sprint Challenge USA West by Yokohama, Porsche Endurance Challenge North America by Yokohama, the Mustang Cup, Subaru Motorsports USA, Velocity Invitational, King of the Hammers Yokohama Tire Every Man Challenge race, Official Tire of Crandon International Raceway, Championship Off-Road Series, American Off-Road Championships and the TrophyLite Series.

Crain Communications
Mar 13th, 2026
Yokohama to close Virginia tire plant March 18

Yokohama to close virginia tire plant March 18. SANTA ANA, Calif. - Yokohama Tire Corp. (YTC) will permanently close its passenger and light truck tire plant in Salem, Va., on March 18.

Babcox Media
Feb 17th, 2026
What Is a 3-Peak Mountain Snowflake Tire?

What is a 3-Peak Mountain Snowflake tire? A 3-Peak Mountain Snowflake tire is certified for severe snow performance and is commonly found on commercial drive tires and all-terrain truck applications. At the show, Kumho Tire highlighted its KXD12 super regional drive tire with 3PMSF certification, emphasizing its role in heavy-duty truck segments. It also showed the new Kumho Road Venture RT. Yokohama also showcased its Geolandar A/T4, a 3PMSF-rated all-terrain tire designed for light truck and SUV fitments. These examples from the floor illustrate how the 3PMSF designation now spans both commercial trucking and consumer truck categories. 3PMSF in super regional drive tires. Super regional drive tires serve trucks operating in regional haul applications. When paired with a 3-Peak Mountain Snowflake rating, they provide additional winter traction capability while maintaining durability for commercial fleets. Kumho's super regional drive tire with 3PMSF certification reflects growing demand for winter-capable commercial products. For independent tire dealers, understanding how a 3-Peak Mountain Snowflake drive tire differs from a standard drive tire is helpful when serving regional fleet customers operating in variable winter conditions. All-Terrain and ultra-high-performance segments. Beyond 3PMSF-rated products, manufacturers discussed other key categories. Nexen Tire highlighted its N'Priz S and N'Fera Sport ultra-high-performance tires. Hankook introduced Laufenn's new X Fit AT2 all-terrain tire, debuting at the event. Falken brought its highest-volume tire lines and discussed the launch of the Dunlop Sport BluResponse, alongside efforts to reinvigorate the Dunlop brand. Why 3PMSF tires matter for dealers. A 3-Peak Mountain Snowflake tire designation influences product positioning in both commercial and light truck categories. At the K&M show, manufacturers underscored dealer relationships, responsiveness, and product alignment as key drivers of success within distributor networks. For independent tire dealers, this episode provides insight into: * How 3-Peak Mountain Snowflake certification applies to drive and all-terrain tires * Where super regional drive tires fit within fleet operations * How UHP and all-terrain products complement winter-capable portfolios * Which manufacturers are expanding 3PMSF-rated offerings Recorded on the trade show floor in Kansas City, this episode captures manufacturer perspectives on the evolving role of the 3-Peak Mountain Snowflake tire across multiple segments.

Plant Services
Jan 21st, 2026
Factory Fallout: Manufacturing layoffs from Honda, Curia Global, Yokohama Tire Manufacturing and more

Factory fallout: manufacturing layoffs from Honda, curia Global, yokohama Tire Manufacturing and more. In its latest digest of manufacturers cutting jobs and closing plants: layoffs/closures in donuts, metal machinery manufacturing, fuel cell manufacturing and more Two weeks ago, the Bureau of Labor Statistics found that job openings fell by 11,000 to 403,000 jobs in November of last year, indicating that manufacturing - though still slight on needed workers - is cutting back on new hires. The same report found the hire rate in manufacturing is nearing a ten-year low as industrial companies keep their belts tightened against unexpected economic conditions. Read on to find five companies taking further steps to reduce headcount to cope with the cutthroat world of business manufacturing. Yokohama Tire Manufacturing will cut almost 400 workers at its Salem, Virginia tire factory this year, according to local news site WDBJ7. The company said it is sunsetting certain products and facing reduced demand for others, and that hourly employees will receive benefits according to their union agreement with the United Steel Workers local 1023. A company statement added that the Salem plant is "not well-equipped" for updates that would enable it to be updated for future products. Company notices say that employees can expect production to end in July of this year, followed by an official plant closure September 17, coinciding with the end of Yokahama's collective bargaining agreement with USW. Curia Global will lay off 81 people this year as it prepares to close one of its two manufacturing locations in Massachusetts, according to local news site Masslive. According to a WARN notice filed with the state on January 14, the pharmaceutical research company plans to close its Burlington factory between March 10 and June 1, 2026. Honda Motor Co. announced January 20 that it would close down its Fuel Cell System Manufacturing site in Brownstown, Michigan, as it closes the joint venture it owned the company together with General Motors. In a statement, Honda said it had agreed with GM to discontinue fuel cell production there and develop its own fuel cell technology independently. According to a Honda release from January 2024, the 70,000-square foot joint venture site had created about 80 jobs. In its 2025 statement, Honda did not mention if FCSM workers would receive an opportunity to continue work on Honda's own fuel cell technology. Eptam West Precision Metals filed a WARN report with the state of Colorado that it would close down its metal machinery manufacturing, laser cutting and welding site on the east side of Colorado springs, local news site KOAA 5 reported January 21. The report indicates that 134 workers at the site will be laid off starting March. Mid Maine CPL, a bakery in Lewiston, Maine that delivered to area Dunkin' franchises, abruptly closed in early January, according to local new source WMTW 8 ABC. Company leadership reportedly sent employees a letter indicating the factory, which started production in 2001, had become too expensive to maintain. Employees were also told they would receive pay for unused leave, a bonus equal to about one week's average pay, offers to transfer to other factories and a neutral reference. The Maine Deparment of Labor, WMTW says, has connected with the company to offer its own services to the workers. Ryan Secard joined Endeavor B2B in 2020 as a news editor for IndustryWeek. He currently contributes to IW, American Machinist, Foundry Management & Technology, and Plant Services on breaking manufacturing news, new products, plant openings and closures, and labor issues in manufacturing. Show more

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