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Yotpo

Ecommerce marketing platform leveraging reviews

Overview

Yotpo provides an eCommerce marketing platform that helps online brands grow by using customer content. It collects and displays reviews and visual content, runs loyalty and referral programs, and supports SMS marketing, while AI analyzes feedback to guide campaigns. Unlike many brands that use separate tools, Yotpo combines reviews, visual content, loyalty, referrals, and SMS in one integrated system. The goal is to turn customer feedback and engagement into higher trust, better retention, and more sales.

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About Yotpo

Simplify's Rating
Why Yotpo is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEnterprise SoftwareAI & Machine Learning

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$451M

Headquarters

New York City, New York

Founded

2011

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What believers are saying

  • Yotpo Discover launched October 2026, reporting 62% more top AI placements for Aetrex.
  • Pair Eyewear saw 38% higher unbranded mentions after using Discover in 2026.
  • Yotpo’s Attentive and Omnisend partnerships eased migration before December 31, 2025.

What critics are saying

  • Yotpo killed Email and SMS on December 31, 2025, forfeiting a major revenue stream.
  • August 2025 layoffs cut about 200 jobs, signaling shrinking headcount and execution strain.
  • Judge.me’s cheaper Shopify-first reviews product compresses Yotpo’s pricing power.

What makes Yotpo unique

  • Yotpo’s Reviews and Loyalty focus now pairs with Discover’s AI visibility workflow.
  • Its 2025 Coho AI acquisition adds CDP signals across retention touchpoints.
  • Deep Shopify, Salesforce Commerce, Adobe Commerce, and BigCommerce support widens enterprise reach.

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Funding

Total Funding

$451M

Above

Industry Average

Funded Over

10 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Paid Vacation
  • Hybrid Work Options
  • Wellness Program
  • Professional Development Budget

Growth & Insights and Company News

6 month growth

1%

1 year growth

-2%

2 year growth

0%
Associated Press
Oct 21st, 2026
Yotpo Discover helps e-commerce brands win AI recommendations, lifting Aetrex's top placements 62%

Yotpo has launched Discover, a platform that shows ecommerce brands where their products are missing from AI recommendations and helps them close the gaps. The New York company says shoppers increasingly ask AI engines what to buy, so shortlists can form before they visit a brand's website. Teams can analyse performance by product, category, region, and buying stage. Discover uses a brand's catalogue and customer signals to help create content, improve product pages for AI engines, and extend shopper feedback beyond the brand's site. In Yotpo case studies, footwear brand Aetrex reported a 62% increase in No. 1 product placements in AI answers. Pair Eyewear reported about 33% growth in awareness-stage visibility and a 38% increase in unbranded mention rate. Discover works with Shopify, Salesforce Commerce, Adobe Commerce, and BigCommerce.

Bogdex
Oct 8th, 2026
Judge.me vs Yotpo: best AI product reviews app for small online stores in 2026.

Judge.me vs Yotpo: best AI product reviews app for small online stores in 2026. Judge.me wins for Shopify stores with free photo reviews and a flat $15 plan, Yotpo wins for WooCommerce, BigCommerce, or reviews-plus-loyalty needs. Judge.me is the best pick for Shopify stores - unlimited photo and video reviews on a free plan and one flat $15-a-month plan that adds AI features and Google Shopping, no matter how many orders you get. Yotpo is the best pick for stores on WooCommerce, BigCommerce, or Adobe Commerce, and for brands that want reviews, loyalty, and more from one vendor - pricing scales with monthly orders. The key fact: Judge.me has become Shopify-only, so platform decides much of this choice. Both replace chasing customers for reviews by hand with automatic review requests and on-site widgets. The two, in one line each. Judge.me is a Shopify-only product review app with unlimited photo and video reviews on a free plan and a flat $15 monthly plan with AI features. Yotpo is an ecommerce reviews, UGC, and loyalty platform priced by order volume, with AI review summaries and Google Shopping syndication on higher tiers. Where each one actually wins. Judge.me wins on price and predictability for Shopify. Its free plan includes unlimited product and store reviews, unlimited photo and video reviews, unlimited review requests, and Google rich snippets. The Awesome plan is a flat $15 a month with a 15-day free trial and adds AI, social and Google Shopping, referrals and coupons. Its AI features include review summaries, AI-drafted replies you approve, review translations into 38 languages, FAQs generated from reviews, and review request copy, plus "AI shopping visibility" that makes reviews readable by AI search tools. Judge.me ended support for WooCommerce, Square, Squarespace, BigCommerce, Duda, and PrestaShop between late 2025 and January 2026. Yotpo wins on platform reach and an expanded product line. It supports Shopify, Shopify Plus, Salesforce Commerce Cloud, Adobe Commerce, BigCommerce, and WooCommerce, though non-Shopify platforms may carry extra implementation fees. Its free plan covers up to 50 orders a month without photo and video reviews, Starter starts at $15 a month and rises with orders (its pricing cards show $89 at 500 orders), and Pro starts at $119 a month ($169 at 500 orders) and adds AI summaries, smart sorting, and syndication to Google Shopping Ads. Its pricing page is inconsistent about which tier includes which AI feature, so confirm before buying. If you're on Shopify and want predictable cost with AI included, Judge.me is the more direct fit. If you're on another platform or want reviews alongside loyalty and other tools, Yotpo is the better match. Quick comparison. | Tool | Starting price | Core job | Best fit | | Judge.me | Free; Awesome plan $15/mo flat | Product reviews, photo/video, AI features | Shopify stores of any size | | Yotpo | Free (50 orders/mo); paid scales with orders | Reviews, UGC, loyalty platform | WooCommerce, BigCommerce, Adobe Commerce stores and growing brands | *Prices as listed by each vendor in October 2026. Annual prices are not listed by either.* Which one should you use? Choose Judge.me if you run a Shopify store and want unlimited photo and video reviews and flat pricing. Choose Yotpo if you're on WooCommerce, BigCommerce, or Adobe Commerce, or want reviews and loyalty from one vendor. FAQ. Does Judge.me still work with WooCommerce or BigCommerce? No. Judge.me sunset support for WooCommerce and Squarespace on October 31, 2025, BigCommerce on January 12, 2026, and other platforms around the same period, so it is now Shopify-only. Many older directories still list those platforms. Can I collect photo and video reviews for free? On Judge.me, yes, unlimited on the free plan. On Yotpo, photo and video reviews start at the Starter tier, and the free plan is capped at 50 orders a month. Will I get star ratings in Google Shopping on the free plans? No. Judge.me's Google Shopping feature is on the $15 Awesome plan, and Yotpo's syndication to Google Shopping Ads is on Pro. Free plans provide search rich snippets only. How does the AI review feature work? Judge.me's AI drafts summaries, replies, and FAQs from your reviews, and nothing goes live without your approval. Yotpo offers AI review summaries and smart sorting from its Pro tier, according to its FAQ. What happens to my reviews if I cancel Judge.me's paid plan? Judge.me says cancelling drops you back to the free plan and keeps your reviews. Related guides. *Ratings and pricing reviewed monthly. Last updated October 2026.* Bogdex · Founder & editor, woska Bogdex builds and curates woska, testing AI tools against real workflows to judge which ones actually save time rather than which have the longest feature list. Found this useful? Enjoyed this guide? Ratings and pricing reviewed monthly. Last updated Oct 2026.

INSO
Aug 17th, 2026
9 best Judge.me alternatives for Shopify product reviews (2026).

9 best Judge.me alternatives for Shopify product reviews (2026). Judge.me's numbers hold up: 5.0 stars across 43,544 reviews and pricing from free up to $48.47/month. Here's how it compares to Loox, Stamped, Ali Reviews, Yotpo, and Growave. Alex Mashkovtsev Founder · Eng Lead Key takeaways * Judge.me is verified at 5.0 | across 43,544 reviews on the Shopify App Store, with pricing tiers at free, $15/month, and $48.47/month. * Loox, Stamped, Ali Reviews, Yotpo, and Growave are commonly discussed alternatives, generally associated with visual UGC, bundled loyalty, budget pricing, and enterprise scale respectively. * Several apps, including Judge.me, offer import tools for switching reviews between platforms. * Imported reviews are commonly not auto-verified across these tools, so plan on a manual verification pass after any migration. 01 quick answer: the best Judge.me alternative. Judge.me is a strong Shopify reviews app: a 5.0-star rating across 43,544 reviews on the Shopify App Store, with a free plan plus paid tiers at $15/month and $48.47/month. Whether a competing app - Loox, Stamped, Ali Reviews, Yotpo, or Growave - is a better fit for your store depends on specifics like visual-UGC emphasis, bundled loyalty, budget, or enterprise scale. Who this is for: Shopify merchants currently using or evaluating Judge.me who want a clear picture of its ratings and pricing, plus a starting list of alternatives worth researching further - visual UGC, bundled loyalty, budget, or enterprise scale. 02 Judge.me at a glance: verified rating and pricing. Judge.me holds a 5.0-star rating across 43,544 reviews on the Shopify App Store - a strong volume-to-rating combination in this category. It offers three tiers: a free plan, a paid plan at $15/month, and a higher paid plan at $48.47/month. 03 Judge.me alternatives worth researching. The apps below are commonly discussed as Judge.me alternatives, each associated with a different general strength. Loox - commonly cited for visual, photo/video reviews. Loox is generally positioned around photo and video reviews as the primary format, with widgets aimed at turning UGC into on-page social proof. Stamped.io - commonly cited for combining reviews with loyalty. Stamped is generally known for pairing a reviews product with a separate loyalty program from the same vendor. Ali Reviews - commonly cited as a budget option. Ali Reviews is generally positioned as a lower-cost, full-featured reviews app with import options from marketplaces. Yotpo - commonly cited for enterprise and high-volume stores. Yotpo is generally associated with a broader enterprise feature set, including syndication and syncing capabilities beyond basic reviews. Growave - commonly cited as an all-in-one marketing suite. Growave is generally known for bundling loyalty, wishlist, and reviews into a single app rather than selling them separately. 04 migrating reviews off Judge.me. Several reviews apps, including some listed above, advertise import tools for switching from a competitor, and Judge.me's own settings include an import option for switching from other review apps. Imported reviews are often not auto-verified across these tools, so plan on a manual verification pass through support after any import completes. 05 Judge.me pricing at a glance. | Tier | Price | | Free | $0/month | | Awesome | $15/month | | Premium | $48.47/month | Judge.me's overall rating is 5.0 | across 43,544 reviews on the Shopify App Store. 06 conclusion. Judge.me is a strong choice: a 5.0-star rating across 43,544 reviews, with a free plan and paid tiers at $15/month and $48.47/month. If you're evaluating it against Loox, Stamped, Ali Reviews, Yotpo, or Growave, their general positioning - visual UGC, bundled loyalty, budget pricing, enterprise scale - is a useful starting point for narrowing your options. 07 frequently asked questions. * What is the best alternative to Judge.me? - Loox, Stamped, Ali Reviews, Yotpo, and Growave are the alternatives most commonly discussed, generally associated with visual UGC, bundled loyalty, budget pricing, and enterprise scale respectively. * What is Judge.me's verified rating and pricing? - Judge.me holds a 5.0-star rating across 43,544 reviews on the Shopify App Store, with a free plan and paid tiers at $15/month and $48.47/month. * Can I migrate my reviews from Judge.me to another app? - Judge.me's settings include an import option for switching from other review apps, and some competing apps advertise similar import tools. Plan on a manual verification pass after import, since imported reviews are often not auto-verified. * Which Judge.me alternative is cheapest? - Ali Reviews is commonly cited as a lower-cost option compared to Judge.me's $15 and $48.47 tiers. * Does any Judge.me alternative include loyalty or rewards? - Growave and Stamped are both commonly associated with bundling or offering loyalty features alongside reviews. Sources & verification. Ratings, review counts, and pricing verified 2026-08-17 against: Judge.me - Shopify App Store listing Alex Mashkovtsev Founder · Eng Lead at INSO Alex leads engineering at INSO, an AI-native product & commerce studio. He's shipped custom Shopify apps, checkout redesigns, and theme architecture for brands across the US and EU.

CXForge
Jun 23rd, 2026
LoyaltyLion vs Yotpo vs CXForge: Which Loyalty Platform Fits Your Retention Strategy?

LoyaltyLion vs Yotpo vs CXForge: Which Loyalty Platform Fits Your Retention Strategy?

EC Digital Strategy
Sep 9th, 2025
Yotpo Email & SMS Shutdown 2025: How to Migrate to Klaviyo Without Losing Customers

Instead of splitting its resources, Yotpo is partnering with best-in-class platforms like Klaviyo to handle messaging.

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