Yotpo

Yotpo

eCommerce marketing platform for customer engagement

About Yotpo

Simplify's Rating
Why Yotpo is rated
B
Rated B on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Software

AI & Machine Learning

Consumer Goods

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$438.7M

Headquarters

New York City, New York

Founded

2011

Overview

Yotpo provides a marketing platform specifically for eCommerce businesses, helping them grow by utilizing customer feedback and engagement. The platform offers tools for managing customer reviews, visual marketing, loyalty programs, referrals, and SMS marketing. These tools allow businesses to collect and showcase customer content, create personalized loyalty and referral initiatives, and analyze customer feedback using artificial intelligence. Yotpo differentiates itself from competitors by offering a comprehensive suite of marketing solutions that seamlessly integrate with existing strategies, catering to both small retailers and large global brands. The company's goal is to empower brands to enhance their customer experience and increase sales by turning customer feedback into actionable insights.

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Simplify's Take

What believers are saying

  • Yotpo's partner ecosystem grew by 68% in the past year.
  • The appointment of Adam Ioakim boosts Yotpo's Asia-Pacific expansion.
  • Eflyn's integration enhances Yotpo's loyalty program capabilities.

What critics are saying

  • Attentive Mobile's AI-enhanced SMS marketing threatens Yotpo's market share.
  • Insider's growth in customer experience solutions poses competitive challenges.
  • Managing a rapidly expanding partner network may strain Yotpo's resources.

What makes Yotpo unique

  • Yotpo integrates data-driven solutions for reviews, loyalty, and SMS marketing.
  • The platform offers seamless integration with popular eCommerce tools like WooCommerce.
  • Yotpo's AI insights turn customer feedback into actionable business strategies.

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Funding

Total Funding

$438.7M

Above

Industry Average

Funded Over

9 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Hybrid Work Options

Wellness Program

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

1%
Eflynn
Feb 25th, 2025
Revamp Your Loyalty Programs with Eflyn's Yotpo Integration

With Eflyn's self-order kiosks integrated with Yotpo, managing loyalty programs has never been easier:

Klamp
Sep 6th, 2024
Key Yotpo Integrations

Yotpo also integrates seamlessly with WooCommerce, a popular WordPress eCommerce plugin.

PRWeb
Aug 13th, 2024
Enhancing Email Solutions: AtData and Yotpo Announce Strategic Partnership

AtData today announced they have entered an integration partnership with Yotpo.

PR Newswire
May 9th, 2024
Bandwidth 'The Texties' Award Winners And Finalists Honored For Innovation, Impact In Business Messaging

From e-commerce to student success to patient engagement, innovators drive impressive business results and engagement using Bandwidth's text messaging platformRALEIGH, N.C., May 9, 2024 /PRNewswire/ -- Bandwidth Inc. (NASDAQ: BAND), a leading global enterprise cloud communications company, today announced the winners and finalists of "The Texties," a new annual awards program honoring the best in business text messaging by Bandwidth customers. Judges reviewed entries focusing on business results, innovation and end-user impact.“The Texties” honor the best in business text messaging by Bandwidth customers. Judges reviewed entries focusing on business results, innovation and end-user impact."Congratulations to our incredible winners and finalists," said Sandy Preizler, Bandwidth's Chief Revenue Officer. "The inventiveness and variety of their use cases for messaging were just as impressive as the business results they achieved. We are proud to be the messaging platform of choice for innovators of this caliber."Textie Award WinnersAttentive Mobile : A leader in SMS marketing serving over 8,000 brands, Attentive has just launched AttentiveAI to help customers build smarter SMS programs

Yahoo Finance
Apr 16th, 2024
Agital Earns Prestigious Title Of "Best Digital Marketing Agency In North America" By Yotpo For Second Consecutive Year

AgitalLeveraging Strategic Partnerships and Innovative Solutions to Propel Client GrowthBURLINGTON, Mass., April 16, 2024 (GLOBE NEWSWIRE) -- Agital , a leader in transformative digital marketing strategies and technology-driven solutions, proudly announces its recognition as the "Best Digital Marketing Agency in North America" at this year’s Yotpo Partner Awards. This marks the second consecutive year Agital has been honored with this award, highlighting its continued excellence in deploying creative and effective customer acquisition strategies across established and emerging media channels.This accolade follows a year marked by significant achievements for Agital, including strategic acquisitions, the expansion of its proprietary technology platform Agital Impact, and the delivery of industry-leading marketing performance to a growing list of clients. Agital's dedication to leveraging advanced analytics, artificial intelligence, and creative strategies has solidified its position as a frontrunner in the digital marketing space."Receiving this honor from Yotpo for the second year is a testament to our team's hard work, innovation, and dedication," said Jamie Farrell, Senior Vice President of Marketing at Agital. "Our mission to redefine the digital marketing landscape through agility, strategy, and technology is at the heart of everything we do. This recognition further motivates us to continue pushing the boundaries of what's possible for our clients."Yotpo’s selection criteria for the award are rigorous, evaluating agencies' ability to drive growth, innovation, and leadership in the digital marketing industry. The awards recognize forward-thinking agencies focused on creative and effective customer acquisition strategies across established and emerging media channels, as well as expertise in managed services for SMS and email, which have shown a tangible impact on merchant growth

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