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About Yotpo
Industries
Consumer Software
AI & Machine Learning
Consumer Goods
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$451M
Headquarters
New York City, New York
Founded
2011
Overview
Yotpo is an eCommerce marketing platform that helps online businesses grow by leveraging customer feedback through solutions like reviews, visual marketing, loyalty programs, referrals, and SMS marketing. The platform allows brands to collect and display customer content, create tailored loyalty programs, and analyze feedback using artificial intelligence. Yotpo differentiates itself by offering a comprehensive suite of tools that integrate with existing marketing strategies, serving a diverse clientele from small retailers to large global brands. The company's goal is to turn customer feedback into actionable insights to help brands improve their products and increase sales.
Simplify's Take
What believers are saying
- Integration with Eflyn's kiosks streamlines loyalty program management, boosting customer engagement.
- Adam Ioakim's appointment signals strategic expansion in the Asia-Pacific market.
- Fairing integration allows personalized SMS and email flows, improving client conversion rates.
What critics are saying
- Competition from Attentive Mobile's AI-enhanced SMS marketing could impact Yotpo's market share.
- Insider's advancements in generative AI pose a threat to Yotpo's market position.
- Coho AI acquisition may face integration challenges, delaying intended benefits.
What makes Yotpo unique
- Yotpo integrates reviews, loyalty, and SMS marketing into a single e-commerce platform.
- The acquisition of Coho AI enhances Yotpo's focus on customer retention strategies.
- Yotpo's partnership with AtData strengthens its email marketing capabilities.
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Funding
Total Funding
$451M
Above
Industry Average
Funded Over
9 Rounds
Bessemer Venture Partners
Tiger GlobalBenefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Hybrid Work Options
Wellness Program
Professional Development Budget
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 0%2 year growth
↑ 0%Yotpo, a retention-focused marketing and analytics company, announced its acquisition of Coho AI, an Israeli tech startup specializing in customer data platforms. This move strengthens Yotpo's emphasis on customer retention over incremental growth.
Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech startup Coho AI, a customer data platform. Yotpo had been looking for a CDP business “to leverage that into a more actionable CDP,” co-founder and CEO Tomer Tagrin told AdExchanger Terms of the deal were not disclosed, though […]
With Eflyn's self-order kiosks integrated with Yotpo, managing loyalty programs has never been easier:
Yotpo also integrates seamlessly with WooCommerce, a popular WordPress eCommerce plugin.
AtData today announced they have entered an integration partnership with Yotpo.
Yotpo is Hiring for 19 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Yotpo
Industries
Consumer Software
AI & Machine Learning
Consumer Goods
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$451M
Headquarters
New York City, New York
Founded
2011
Yotpo is Hiring for 19 Jobs on Simplify!
Find jobs on Simplify and start your career today