Yotpo

Yotpo

Ecommerce marketing platform leveraging reviews

Overview

Yotpo is an eCommerce marketing platform that helps online brands grow by leveraging customer content such as reviews, photos, and Q&A. Its modules cover customer reviews, visual marketing, loyalty programs, referrals, and SMS marketing, all integrated to run campaigns from one place and backed by AI insights. The platform collects and displays user-generated content across product pages and marketing channels, while loyalty/referral programs and targeted messaging drive engagement. Its goal is to help brands increase trust, retention, and sales by turning customer feedback and engagement into data-driven marketing results.

About Yotpo

Simplify's Rating
Why Yotpo is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

AI & Machine Learning

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$451M

Headquarters

New York City, New York

Founded

2011

Get referred to Yotpo

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Yotpo’s July 2026 Reviews analytics highlights 53M reviews and daily refreshed benchmarking.
  • Attentive, Omnisend, and Klaviyo integrations preserve customer data workflows after the 2025 shutdown.
  • Yotpo says 70% of basic support requests use AI, lowering costs and speeding operations.

What critics are saying

  • August 5, 2025 layoffs cut about 200 employees, weakening execution across product and support.
  • Email and SMS end by December 31, 2025, pushing customers to Klaviyo, Attentive, and Omnisend.
  • If Reviews and Loyalty fail to replace messaging revenue, Yotpo becomes a narrower, replaceable widget vendor.

What makes Yotpo unique

  • Yotpo’s 2026 focus on Reviews and Loyalty concentrates product depth over sprawling suites.
  • Reviews Atlas uses 53M reviews and AI summaries to guide on-site conversion decisions.
  • The April 8, 2025 Coho AI acquisition strengthens Yotpo’s customer-data foundation for retention.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$451M

Above

Industry Average

Funded Over

10 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Hybrid Work Options

Wellness Program

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
INSO
Aug 17th, 2026
9 best Judge.me alternatives for Shopify product reviews (2026).

9 best Judge.me alternatives for Shopify product reviews (2026). Judge.me's numbers hold up: 5.0 stars across 43,544 reviews and pricing from free up to $48.47/month. Here's how it compares to Loox, Stamped, Ali Reviews, Yotpo, and Growave. Alex Mashkovtsev Founder · Eng Lead Key takeaways * Judge.me is verified at 5.0 | across 43,544 reviews on the Shopify App Store, with pricing tiers at free, $15/month, and $48.47/month. * Loox, Stamped, Ali Reviews, Yotpo, and Growave are commonly discussed alternatives, generally associated with visual UGC, bundled loyalty, budget pricing, and enterprise scale respectively. * Several apps, including Judge.me, offer import tools for switching reviews between platforms. * Imported reviews are commonly not auto-verified across these tools, so plan on a manual verification pass after any migration. 01 quick answer: the best Judge.me alternative. Judge.me is a strong Shopify reviews app: a 5.0-star rating across 43,544 reviews on the Shopify App Store, with a free plan plus paid tiers at $15/month and $48.47/month. Whether a competing app - Loox, Stamped, Ali Reviews, Yotpo, or Growave - is a better fit for your store depends on specifics like visual-UGC emphasis, bundled loyalty, budget, or enterprise scale. Who this is for: Shopify merchants currently using or evaluating Judge.me who want a clear picture of its ratings and pricing, plus a starting list of alternatives worth researching further - visual UGC, bundled loyalty, budget, or enterprise scale. 02 Judge.me at a glance: verified rating and pricing. Judge.me holds a 5.0-star rating across 43,544 reviews on the Shopify App Store - a strong volume-to-rating combination in this category. It offers three tiers: a free plan, a paid plan at $15/month, and a higher paid plan at $48.47/month. 03 Judge.me alternatives worth researching. The apps below are commonly discussed as Judge.me alternatives, each associated with a different general strength. Loox - commonly cited for visual, photo/video reviews. Loox is generally positioned around photo and video reviews as the primary format, with widgets aimed at turning UGC into on-page social proof. Stamped.io - commonly cited for combining reviews with loyalty. Stamped is generally known for pairing a reviews product with a separate loyalty program from the same vendor. Ali Reviews - commonly cited as a budget option. Ali Reviews is generally positioned as a lower-cost, full-featured reviews app with import options from marketplaces. Yotpo - commonly cited for enterprise and high-volume stores. Yotpo is generally associated with a broader enterprise feature set, including syndication and syncing capabilities beyond basic reviews. Growave - commonly cited as an all-in-one marketing suite. Growave is generally known for bundling loyalty, wishlist, and reviews into a single app rather than selling them separately. 04 migrating reviews off Judge.me. Several reviews apps, including some listed above, advertise import tools for switching from a competitor, and Judge.me's own settings include an import option for switching from other review apps. Imported reviews are often not auto-verified across these tools, so plan on a manual verification pass through support after any import completes. 05 Judge.me pricing at a glance. | Tier | Price | | Free | $0/month | | Awesome | $15/month | | Premium | $48.47/month | Judge.me's overall rating is 5.0 | across 43,544 reviews on the Shopify App Store. 06 conclusion. Judge.me is a strong choice: a 5.0-star rating across 43,544 reviews, with a free plan and paid tiers at $15/month and $48.47/month. If you're evaluating it against Loox, Stamped, Ali Reviews, Yotpo, or Growave, their general positioning - visual UGC, bundled loyalty, budget pricing, enterprise scale - is a useful starting point for narrowing your options. 07 frequently asked questions. * What is the best alternative to Judge.me? - Loox, Stamped, Ali Reviews, Yotpo, and Growave are the alternatives most commonly discussed, generally associated with visual UGC, bundled loyalty, budget pricing, and enterprise scale respectively. * What is Judge.me's verified rating and pricing? - Judge.me holds a 5.0-star rating across 43,544 reviews on the Shopify App Store, with a free plan and paid tiers at $15/month and $48.47/month. * Can I migrate my reviews from Judge.me to another app? - Judge.me's settings include an import option for switching from other review apps, and some competing apps advertise similar import tools. Plan on a manual verification pass after import, since imported reviews are often not auto-verified. * Which Judge.me alternative is cheapest? - Ali Reviews is commonly cited as a lower-cost option compared to Judge.me's $15 and $48.47 tiers. * Does any Judge.me alternative include loyalty or rewards? - Growave and Stamped are both commonly associated with bundling or offering loyalty features alongside reviews. Sources & verification. Ratings, review counts, and pricing verified 2026-08-17 against: Judge.me - Shopify App Store listing Alex Mashkovtsev Founder · Eng Lead at INSO Alex leads engineering at INSO, an AI-native product & commerce studio. He's shipped custom Shopify apps, checkout redesigns, and theme architecture for brands across the US and EU.

CXForge
Jun 23rd, 2026
LoyaltyLion vs Yotpo vs CXForge: Which Loyalty Platform Fits Your Retention Strategy?

LoyaltyLion vs Yotpo vs CXForge: Which Loyalty Platform Fits Your Retention Strategy?

EC Digital Strategy
Sep 9th, 2025
Yotpo Email & SMS Shutdown 2025: How to Migrate to Klaviyo Without Losing Customers

Instead of splitting its resources, Yotpo is partnering with best-in-class platforms like Klaviyo to handle messaging.

TxtCart
Aug 5th, 2025
Yotpo Exits Email & SMS, E-commerce Brands Face Vendor Lock-In Risk TxtCart Emerges as the SMS-Only Alternative to Attentive

Yotpo has teamed up with Attentive and Omnisend to ease the migration.

Calcalist Tech
Aug 5th, 2025
E-commerce shifts to AI: Yotpo lays off about 200 employees

E-commerce shifts to AI: Yotpo lays off about 200 employees.

Recently Posted Jobs

Sign up to get curated job recommendations

Yotpo is Hiring for 7 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →