Hers launches personalised hair loss treatment service for women. Published 14th Oct 2026, 14:05 GMT Updated 26th Oct 2026, 15:42 GMT The women's health platform is expanding its UK offering with clinician-led hair loss care, online consultations and personalised treatment plans. Hers has launched Hers Hair in the UK, giving eligible women access to personalised hair loss treatment through a clinician-led digital care service. The programme offers online assessments, ongoing clinical support and a range of treatment formats, including what the company describes as first-of-their-kind chewable options for women. Treatment plans are only provided where a UK-registered clinician determines they are appropriate. The launch comes as hair loss continues to affect millions of women across the UK, with female pattern hair loss among the most common forms of the condition. Customers begin with a private online consultation, after which a clinician reviews their symptoms, health history and individual circumstances before creating a personalised care plan, where suitable. The service also includes educational resources and 24/7 access to a care team. According to Hers, plans start from £13 per month and include a free initial clinician consultation, personalised treatment recommendations and discreet delivery from a registered UK pharmacy. Rebecca Holdt, VP of product, said: "Today, Hers is setting a new standard for women's hair loss treatment in the UK. Hair loss is a real clinical issue that deserves to be taken seriously, yet our research shows most women are coping alone, whether from embarrassment, a hard-to-get appointment, or the fear of not being heard. "Hers was built to help bridge this gap, bringing clinician-led care to women on their terms. Every eligible woman gets a private assessment and a personalised plan built around her, so getting help no longer means waiting, wondering, or feeling dismissed. It's a meaningful step in Hers' long-term investment in women's health in the UK." Dr. Kultar Garcha, chief medical officer of Hims & Hers, added: "Too many women are simply doing without. Stigma keeps them from even raising hair loss with their GP, and when they do, patients aren't always able to access the support and care they are looking for. "That's where digital health can help, relieving pressure on the system and reaching women who've had nowhere else to turn. Through Hers, a woman can access a private, judgment-free assessment and a plan built around her, backed by clinician-led treatments, recommended only when it's right for her, and a Care Team available 24/7, whenever she needs it." The launch follows the introduction of Hers' weight management programme in the UK and forms part of the company's wider plans to expand women's healthcare services in the market.

Hers adds an AI tool to help women navigate weight loss and GLP-1 use. Hers is testing the new feature with weight loss patients on GLP-1 medications, but plans to expand the service. Fitness and Nutrition Writer I'm a Fitness & Nutrition writer for CNET who enjoys reviewing the latest fitness gadgets, testing out activewear and sneakers, as well as debunking wellness/fitness myths... Read full bio August 5, 2026, 9:35 am ET Hers, a digital healthcare platform that provides virtual care and prescriptions, is expanding its services by adding a built-in AI tool to its app. The AI feature uses information from the patient's medical history and connects them to a provider for additional personalized support. Hers is first focusing on weight loss patients and those on GLP-1 medications with the new AI rollout. Hers' chief medical officer and OB-GYN, Dr. Jessica Shepherd, tells CNET that the new AI function is built into every step of the care journey. "It's designed to reinvent care around the two people who matter: the patient and their provider," Shepherd explains. Many wellness wearables, including Oura and Whoop, as well as online services such as Amazon One Medical and Luffu have jumped on board the telehealth healthcare platform trend. AI is generally used as a component to help patients share their medical history with providers or to keep their data organized along with other forms of support. How Hers' AI feature works. The Hers AI clinical engine is considered longitudinal care (an ongoing relationship-based medical support) and is embedded into the patient's existing care. Hers connects users to over 1,500 providers accessible through its platform. The AI function is meant to be a part of an ongoing conversation between the patient and their provider to help support their treatment. This could mean that even if they have a medical question late at night, they can receive some assistance from the AI feature, which can also connect them to a provider for further help. "The experience is grounded in clinical protocols built with licensed providers, and the system knows its limits. It has been designed to understand when to escalate to your provider, when to stay in its lane, and when it doesn't know something, it says so," explains Shepherd. These frequent interactions make the AI function smarter, but the clinician will make the final decisions appropriate for the patient. Although the AI function on the Hers platform will help streamline health data, it's also meant to support women actively when they have questions between visits. "When a woman has a question, the AI supports her directly, drawing on clinical protocols we built with licensed providers, not generic health content, so what she gets back is grounded in expertise and specific to her treatment plan," Him & Hers Chief Technology Officer Mo Elshenawy tells CNET. If she has a question the system can't answer, the provider is notified to further assist. Since Hers is a women's healthcare platform, its goal is to help women as they navigate different life stages and health concerns. "Women are still underrepresented in clinical research; their symptoms are more likely to be dismissed, and many of the most important transitions in their lives - whether that's reproductive health, menopause, weight changes or healthy aging - have historically lacked the personalized, longitudinal care they deserve," says Shepherd. Weight loss patients will be the main focus. To start, Hers plans to implement its AI feature for weight loss patients. With GLP-1 medication use on the rise, Hers recognizes that these patients require proper medical guidance. Shepherd notes that according to a recent KFF poll, about 15% of women are using GLP-1 drugs compared to 9% of men. "They [GLP-1 medications] require ongoing medical oversight, thoughtful dose optimization, management of side effects, nutritional guidance, preservation of muscle mass, behavioral coaching, and support through every phase of treatment," Shepherd explains, adding that the most successful patients on these medications have a comprehensive care strategy. Although Hers is focusing on weight loss, it eventually plans to expand into other aspects of women's health with its AI tool. The Hims app will also include the AI feature in the future. The AI clinical engine will let clinicians monitor progress and help patients who need additional support or personalized recommendations. "Technology should never replace the provider-patient relationship - it should strengthen it by making expert-led care more accessible, responsive and continuous," says Shepherd. In addition, Hers is introducing a smart scale, its first hardware that will connect to its app. Shepherd says weight is one of the most actionable biomarkers during a medically supervised weight-management program. "For patients using GLP-1 medications, weigh-in data can help providers identify trends, recognize when progress has plateaued, intervene before small challenges become larger ones, and celebrate meaningful milestones along the way." Hers aims to connect with other popular wearables as well in the future. "Wearables capture signals like sleep, stress and activity that add real value to someone's care, and we built this AI clinical engine to bring in more signals over time, not fewer," Elshenawy explains. Privacy concerns. As with any healthcare platform that uses AI, there are questions about privacy concerns. According to Hers privacy policy on its website, it excludes information that customers share with their healthcare providers from marketing activity. Additionally, it configures technologies to prevent protected health information from being shared. To reduce detectable information, the company uses abstraction and hashing within its system, among other protective actions. How much will it cost? Hers weight loss membership costs $39 for the first month and then autorenews at $149 per month. This includes a 24/7 care team and provider access, nutrition and exercise guides, meal replacement discounts and additional partner offers through the Hers Benefits program. Medications are an additional cost and are billed separately, but may be FSA and HSA eligible. Giselle Castro-Sloboda Fitness and Nutrition Writer I'm a Fitness & Nutrition writer for CNET who enjoys reviewing the latest fitness gadgets, testing out activewear and sneakers, as well as debunking wellness/fitness myths. In my free time I enjoy cooking, going for a scenic run, hitting the weight room, or watching a documentary. I am a former personal trainer and still enjoy learning and brushing up on my training knowledge from time to time. I've had my wellness and lifestyle content published in various online publications such as: Women's Health, Shape, Healthline, Popsugar and more. See full bio The latest from giselle. The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives.