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Overview
Zenyum delivers dental care products directly to customers in Asia, offering invisible braces, electric toothbrushes, and dental hygiene accessories. Its model combines at-home care with personalized services like a free online smile assessment, and it sells through zenyum.com without traditional retailers. The invisible braces work by gradually aligning teeth, while electric toothbrushes and accessories support ongoing oral hygiene. Differences from competitors include a direct-to-consumer approach that cuts out middlemen to offer lower prices, bundled product options, and a referral rewards program that encourages word-of-mouth growth. The company aims to make dental care affordable and convenient while expanding access to orthodontic solutions and oral health products in Asia.
About Zenyum
Industries
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
Series B
Total Funding
$55.1M
Headquarters
Singapore, Singapore
Founded
2018
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Simplify's Take
What believers are saying
- Asia’s growing demand for affordable cosmetic dentistry supports clear-aligner adoption.[2][3]
- Zenyum’s 500+ clinic network can expand treatment capacity and local trust.[1][5]
- Broader oral-care products and brand collaborations can lift repeat purchases and awareness.[2]
What critics are saying
- makeO acquisition shifts control to Mumbai, diluting Zenyum’s standalone strategy.[1]
- The combined makeO platform directly overlaps Zenyum’s clear-aligner business in Asia.[1]
- Dependence on partner dentists exposes Zenyum to clinic defections and quality failures.[1][5]
What makes Zenyum unique
- Zenyum combines 3D-printed invisible braces with customized, tech-enabled dental care.[1][2]
- Founded in 2018, it targets Asia with a Smile Cosmetics brand positioning.[1][2]
- Its model relies on 500+ partner clinics and direct-to-consumer oral-care products.[1][5]
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Funding
Total Funding
$55.1M
Meets
Industry Average
Funded Over
3 Rounds
Industry standards
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↑ 1%Indian dental tech startup makeO has agreed to acquire Singapore-based oral care brand Zenyum for an undisclosed amount, positioning the combined entity as a pan-Asian player in clear aligners and orthodontics. Zenyum will become a makeO subsidiary, with group headquarters in Mumbai. The merged company will operate across 10 countries, including India, Taiwan, Hong Kong, Japan, Singapore, Malaysia, Vietnam, Saudi Arabia, Qatar and the UAE. MakeO cofounder Arpi Mehta will serve as group CEO, whilst Zenyum cofounder Julian Artopé will remain chief executive of the Singapore operations. This marks makeO's second acquisition in six months, following its purchase of Apple Dental for ₹10.9 crore in August 2025. The company recently achieved EBITDA profitability and plans to double its dental centres to over 120.
Smile Cosmetics company Zenyum has hired former Carousell growth marketing director, Arun Kumar as global vice president of growth.
TAIPEI, April 4, 2024 /PRNewswire/ - Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI), today announced its collaboration with Zenyum, a leading Smile Cosmetics brand in Asia.
The devices are also well-designed and practical, and Zenyum has taken it further with a collaboration with Pokémon.
Under these partnerships, Shopee will collaborate closely with both Zenyum and Sulwhasoo to capture new online buyers and drive e-commerce penetration of beauty and personal care offerings on Shopee in Singapore.
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About Zenyum
Industries
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
Series B
Total Funding
$55.1M
Headquarters
Singapore, Singapore
Founded
2018
There are no jobs for Zenyum right now.
Find jobs on Simplify and start your career today