Zenyum

Zenyum

Direct-to-consumer dental care solutions

About Zenyum

Simplify's Rating
Why Zenyum is rated
C-
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated D+ on Rating Differentiation

Industries

Healthcare

Company Size

51-200

Company Stage

Series B

Total Funding

$53.6M

Headquarters

Singapore, Singapore

Founded

2018

Overview

Zenyum focuses on dental care by providing products like invisible braces and electric toothbrushes, primarily serving clients in Asia. Their products work by offering affordable and convenient solutions for dental hygiene and orthodontics, allowing customers to improve their oral health without the high costs typically associated with traditional dental care. Zenyum differentiates itself from competitors through its direct-to-consumer model, which eliminates middlemen and allows for competitive pricing. They also offer personalized services, such as free smile assessments, to help customers understand their dental needs. The company's goal is to make dental care accessible and affordable for a broad range of customers, promoting better oral health and aesthetic treatments.

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Simplify's Take

What believers are saying

  • Zenyum raised $40M in Series B funding, supporting its expansion plans.
  • The partnership with Appier enhances customer experience through AI-driven personalization.
  • Collaborations like the Pokémon collection increase brand visibility among younger demographics.

What critics are saying

  • Increased competition from similar direct-to-consumer brands may erode market share.
  • Dependence on Shopee for e-commerce could lead to platform-related risks.
  • Rapid expansion across Asia may strain resources and operational capabilities.

What makes Zenyum unique

  • Zenyum offers 3D-printed Invisible Braces, a unique product in the dental market.
  • The company uses a direct-to-consumer model, cutting out traditional retail middlemen.
  • Zenyum provides a free smile assessment, enhancing personalized customer service.

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Funding

Total Funding

$53.6M

Meets

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$40M
Zenyum
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

4%

2 year growth

0%
Marketing Interactive
Jul 12th, 2024
Zenyum hires growth marketing director

Smile Cosmetics company Zenyum has hired former Carousell growth marketing director, Arun Kumar as global vice president of growth.

PR Newswire Asia
Apr 5th, 2024
Appier enhances Zenyum's customer journey, fostering happier smiles across Asia

TAIPEI, April 4, 2024 /PRNewswire/ - Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI), today announced its collaboration with Zenyum, a leading Smile Cosmetics brand in Asia.

Nylon
Oct 27th, 2023
ZenyumSonic™ Go Pokémon Collection features everyone's favourite characters, Pikachu, Charmander, Squirtle, and Bulbasaur

The devices are also well-designed and practical, and Zenyum has taken it further with a collaboration with Pokémon.

UAE Business
Mar 27th, 2023
Media OutReach News

Zenyum operates in key regions across Asia and has received close to $60M USD in funding from funds like Sequoia Capital and L Catterton.

Asia Insiders
Mar 27th, 2023
Media OutReach – Asia Insider

Under these partnerships, Shopee will collaborate closely with both Zenyum and Sulwhasoo to capture new online buyers and drive e-commerce penetration of beauty and personal care offerings on Shopee in Singapore.

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