Besharam brings sexual wellness to 'Zepto Prom Night' event. NEW DELHI - Besharam participated in Zepto's Prom Night event in Mumbai, making it one of the first sexual wellness brands to do so. According to a rep, the event is a Valentine's Day-themed cultural event featuring vendors and influencers, and Besharam's Experience Hub activation marked one of the first times adult wellness products were showcased at a mainstream lifestyle event in India. The company's installation was visited by 100 creators, had 65 people participate in its interactive game-based activity, and 43 attendees won massagers at the showcase. "Our live demonstrations highlighted how modern sexual wellness products increasingly combine technology, personalization, and wellness-focused design," said the rep. "Visitors were also introduced to emerging trends in the category, including app-enabled toys, AI-supported concepts, and VR-integrated experiences that represent the next wave of global innovation. "Importantly, the activation focused on education, curiosity, and playful engagement rather than shock value - creating an environment where attendees could ask questions, explore products, and participate without feeling judged," the rep added. Besharam co-founder Raj Armani enthused about the event. "Besharam translates to 'shameless,' but for us it represents confidence, authenticity, and freedom from stigma," he said. "Events like Zepto Prom Night allow us to engage with people in a fun, authentic setting while normalizing conversations around pleasure, relationships, and wellness. When people interact with these products openly, curiosity replaces hesitation." More news. CalExotics has introduced its new Endless Summer collection of three vibrators. Mar 11, 2026 Orion Wholesale has introduced four new pleasure products from its Beau Coeur collection. Mar 11, 2026 Motorbunny has announced that it is providing retailers with travel accessories for its rideable sex machines and other pleasure products at wholesale prices for a limited period. Mar 9, 2026 Anastasia's Bedroom, a Canadian-based online retailer, has debuted its Lightly Loved Lingerie collection. Mar 6, 2026 LELO has introduced its new Surfer 2 anal plug. Mar 6, 2026 Its Erotic Journey has introduced five new vibrators from its Cristal Collection. Mar 5, 2026 Michigan-based retail chain Nice & Naughty has appointed Chris Fleiger as its new director of operations. Mar 5, 2026 XBIZ Retreat will return to Cabo San Lucas Aug. 17-21, bringing together top LATAM retail buyers and pleasure product brands for a week of dealmaking and networking. Mar 5, 2026 Orion Wholesale has introduced its Oral Fun vibrator line. Mar 5, 2026 A judge for the U.S. Court of International Trade on Wednesday ordered U.S. Customs and Border Protection to refund duties paid under the Trump administration's sweeping program of tariffs. Mar 5, 2026

Zepto has raised $450 million in fresh funding but immediately laid off 200–300 employees and postponed its IPO, signalling a fight for survival rather than market dominance. The quick commerce startup's market share has fallen from 29% to 23–25%, whilst Blinkit has surged past 50%. The company's diversification efforts faltered badly. Zepto Cafe has halved its daily orders and shut over 50 outlets, whilst Zepto Medicine lags behind established competitors like Tata 1mg. Meanwhile, Blinkit operates 1,814 dark stores compared to Zepto's estimated 800–1,000. Zepto has reduced monthly cash burn from INR 250 crore to double digits and is refocusing on core grocery delivery. However, it faces intensifying competition as JioMart plans 400 new dark stores, adding pressure to an already brutal market.

"Zepto just rewrote the UPI checkout experience - without saying a word" Quick commerce firm Zepto adds native UPI (Unified Payments Interface) payments to reduce checkout friction, following similar in-app payment moves by Swiggy and Zomato. Quick commerce firm Zepto has quietly introduced an in-app UPI (Unified Payments Interface) payments feature, allowing users to complete transactions without being redirected to external apps. The move reflects a growing trend among large delivery platforms to bring payments directly into their apps to streamline checkout and improve transaction reliability. The new feature enables UPI (Unified Payments Interface) payments within the Zepto app itself, removing dependence on third-party platforms such as Google Pay and PhonePe. Zepto has not issued a formal announcement and did not respond to queries regarding the structure or banking partnerships behind the rollout. Industry executives note that internalising payments helps platforms reduce checkout friction, lower failure rates, and gain greater control over transaction flows - an increasingly strategic priority as competition in food delivery and quick commerce intensifies. Disclaimer: This information is covered based on the latest research and development available. However, it may not fully reflect all current aspects of the subject matter.