Swiss Beauty collaborates with Zepto on hybrid ai-led film, marking the return of viral Jelly Verse Glow Stick. New Delhi: Swiss Beauty's viral makeup sensation, the Jelly Verse Glow Stick, has been restocked following overwhelming consumer demand and is now available on Zepto, with delivery in minutes. To mark this moment, Swiss Beauty and Zepto have come up with a hybrid AI-led and live-action brand film, celebrating the product's restock and its instant accessibility via Zepto. Since its launch, Jelly Verse has become a runaway hit, selling over 100,000 units across all sales channels and gaining traction across digital and social platforms. Its innovative jelly-bouncy texture, high-shine payoff, and multi-use versatility have made it one of the most talked-about products in the Indian beauty market. Commenting on the restock and Zepto availability, Mohit Goyal, Co-Founder & Director, Swiss Beauty: "Jelly Verse reflects the direction in which the beauty industry is evolving, where innovation in texture, sensorial experience, and instant accessibility come together to create products that truly excite consumers. The overwhelming response to Jelly Verse has reinforced its belief that today's beauty users actively seek formats that are playful, versatile, and trend-forward. The restock is a response to this incredible consumer demand, and its partnership with Zepto enables FM Live to bring that excitement to consumers almost instantly. Quick commerce is redefining how beauty is discovered and purchased, and through this collaboration, FM Live is ensuring that high-demand, viral products like Jelly Verse are available exactly when consumers want them. The collaboration between Swiss Beauty and Zepto ensures that the popular Jelly Verse Glow Stick reaches consumers swiftly, meeting the high demand. Sharing his perspective on the collaboration, Pankaj More, Senior Vice President - Category Management, Zepto, said: "Beauty today is increasingly driven by trends, discovery, and impulse. Consumers see a product online and want to try it instantly. By bringing Jelly Verse to Zepto, we're turning that moment of discovery into delivery within minutes. Our collaboration with Swiss Beauty reflects how quick commerce is expanding beyond essentials to include high-demand, culturally relevant beauty innovations exactly when the excitement is at its peak." The Swiss Beauty Jelly Verse Glow Stick features a bouncy, jelly-like texture infused with aqua, providing a refreshing cooling sensation with every glide. Designed as a 3-in-1 multi-use product, it can be applied to eyes, lips, and cheeks for a dewy, luminous finish. Available in 6 Shades: Star Shower | Bronzed Eclipse | Solar Flash | Moon Drip | Orbit Gleam | Twilight Beam With Jelly Verse now restocked and available on Zepto, Swiss Beauty continues to expand its footprint across quick-commerce platforms, making high-demand beauty products instantly accessible to consumers. The brand remains committed to delivering innovative, trend-led, and user-friendly products that resonate with modern beauty enthusiasts across India.

Besharam brings sexual wellness to 'Zepto Prom Night' event. NEW DELHI - Besharam participated in Zepto's Prom Night event in Mumbai, making it one of the first sexual wellness brands to do so. According to a rep, the event is a Valentine's Day-themed cultural event featuring vendors and influencers, and Besharam's Experience Hub activation marked one of the first times adult wellness products were showcased at a mainstream lifestyle event in India. The company's installation was visited by 100 creators, had 65 people participate in its interactive game-based activity, and 43 attendees won massagers at the showcase. "Our live demonstrations highlighted how modern sexual wellness products increasingly combine technology, personalization, and wellness-focused design," said the rep. "Visitors were also introduced to emerging trends in the category, including app-enabled toys, AI-supported concepts, and VR-integrated experiences that represent the next wave of global innovation. "Importantly, the activation focused on education, curiosity, and playful engagement rather than shock value - creating an environment where attendees could ask questions, explore products, and participate without feeling judged," the rep added. Besharam co-founder Raj Armani enthused about the event. "Besharam translates to 'shameless,' but for us it represents confidence, authenticity, and freedom from stigma," he said. "Events like Zepto Prom Night allow us to engage with people in a fun, authentic setting while normalizing conversations around pleasure, relationships, and wellness. When people interact with these products openly, curiosity replaces hesitation." More news. CalExotics has introduced its new Endless Summer collection of three vibrators. Mar 11, 2026 Orion Wholesale has introduced four new pleasure products from its Beau Coeur collection. Mar 11, 2026 Motorbunny has announced that it is providing retailers with travel accessories for its rideable sex machines and other pleasure products at wholesale prices for a limited period. Mar 9, 2026 Anastasia's Bedroom, a Canadian-based online retailer, has debuted its Lightly Loved Lingerie collection. Mar 6, 2026 LELO has introduced its new Surfer 2 anal plug. Mar 6, 2026 Its Erotic Journey has introduced five new vibrators from its Cristal Collection. Mar 5, 2026 Michigan-based retail chain Nice & Naughty has appointed Chris Fleiger as its new director of operations. Mar 5, 2026 XBIZ Retreat will return to Cabo San Lucas Aug. 17-21, bringing together top LATAM retail buyers and pleasure product brands for a week of dealmaking and networking. Mar 5, 2026 Orion Wholesale has introduced its Oral Fun vibrator line. Mar 5, 2026 A judge for the U.S. Court of International Trade on Wednesday ordered U.S. Customs and Border Protection to refund duties paid under the Trump administration's sweeping program of tariffs. Mar 5, 2026

Zepto has raised $450 million in fresh funding but immediately laid off 200–300 employees and postponed its IPO, signalling a fight for survival rather than market dominance. The quick commerce startup's market share has fallen from 29% to 23–25%, whilst Blinkit has surged past 50%. The company's diversification efforts faltered badly. Zepto Cafe has halved its daily orders and shut over 50 outlets, whilst Zepto Medicine lags behind established competitors like Tata 1mg. Meanwhile, Blinkit operates 1,814 dark stores compared to Zepto's estimated 800–1,000. Zepto has reduced monthly cash burn from INR 250 crore to double digits and is refocusing on core grocery delivery. However, it faces intensifying competition as JioMart plans 400 new dark stores, adding pressure to an already brutal market.