ZZeptoNow offers online grocery delivery by providing a wide range of daily essentials and non-food items that can be ordered from a mobile app. Customers browse products, place orders, and receive doorstep delivery, with a focus on fast, convenient service. The platform earns revenue by taking a commission on each sale conducted through the app. Its goal is to make grocery shopping quick and easy for busy people by delivering orders promptly and maintaining a broad product catalog.
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Company Size
10,001+
Company Stage
Late Stage VC
Total Funding
$2.5B
Headquarters
Bengaluru, India
Founded
2021
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FSSAI action against Zepto and food companies. New Delhi: The Food Safety and Standards Authority of India (FSSAI) has initiated action against quick-commerce platform Zepto and several food companies over alleged food safety and labelling violations. The cases involve complaints about expired gram flour deliveries, the use of the term "cream" on a bakery product, health-related claims on cranberry supplements and the marketing of pomegranate juice. According to notices and an adjudication order referred to in a recent post on FSSAI's official social media account, the regulatory action involves Zepto Marketplace Private Limited, Bakelite Food Processing Private Limited, BMS Lifescience, Healthyhey Foods LLP and Storia Foods & Beverages Private Limited. The cases cover different aspects of food regulation, including the handling of products beyond their use-by dates, accurate ingredient declarations, the presentation of health claims and the information displayed on beverage packaging. The proceedings highlight the responsibility of food businesses to ensure that products are handled appropriately and that their labels and marketing claims provide consumers with accurate information. However, the allegations and concerns raised in notices should not be treated as final findings of liability. Zepto faces notice over allegedly expired besan packets. FSSAI issued a notice to Zepto Marketplace Private Limited following a complaint posted on X alleging that two packets of besan, or gram flour, had been delivered after their use-by date. According to the complaint details cited by the regulator, the packets carried the marking "USE BY: 12092026", indicating September 12, 2026, as the use-by date. The notice seeks information to establish the circumstances surrounding the alleged delivery. FSSAI has directed the company to verify the complaint and provide details about the order, delivery, warehouse, seller and product concerned. The regulator has also sought an explanation for the alleged lapse and information about the corrective steps taken or proposed by the company. These measures include withdrawing the affected stock, informing customers and issuing refunds wherever applicable. The proceedings focus on whether the product passed through the company's order fulfilment and delivery system despite being beyond its stated use-by date. The information sought by FSSAI is expected to help establish how the alleged lapse occurred and whether changes are required in the handling and monitoring of inventory. For consumers using quick-commerce platforms, the case highlights the importance of checking the dates printed on packaged food products upon delivery, particularly for items that may remain in storage before being dispatched. FSSAI questions use of 'cream' in bakery product name. In a separate case, FSSAI issued a notice to Bakelite Food Processing Private Limited concerning its product, "Malpani's Bake-Lite Puneri Cream Roll", sold through quick-commerce platforms Blinkit and Zepto. The regulator raised concerns that the product's name and presentation could create a misleading impression about the ingredients used in its filling. According to the notice, the declared ingredients included refined wheat flour, hydrogenated vegetable fat, margarine and sugar. The ingredient list cited by the regulator did not include milk, cream or other dairy ingredients. FSSAI questioned whether the use of the word "cream" could mislead consumers about the product's composition and the nature of its filling. The issue centres on whether the product's name and presentation accurately reflect what buyers receive. Consumers may associate the word "cream" with a dairy-based filling, making clear ingredient declarations particularly important when purchasing packaged bakery products. The case places the emphasis on transparent food labelling and the need for product descriptions to avoid creating an impression that is inconsistent with the ingredients declared on the package. The notice represents a regulatory concern that the company may respond to through the applicable process. It does not, by itself, establish a final determination against the manufacturer. Cranberry supplements face scrutiny over health claims. FSSAI has also raised concerns about the labelling and health-related claims used for cranberry supplement products marketed by BMS Lifescience and Healthyhey Foods LLP. In the case involving BMS Lifescience's "Haog's Cranberry Urinary Tract Health Capsules", the regulator cited concerns relating to an expired FSSAI registration certificate, potentially misleading disease-related claims and the use of the FSSAI logo in a way that could imply certification or endorsement. The notice questioned whether the product's claims and presentation complied with the applicable food safety and labelling requirements. The concerns are significant because consumers may rely on descriptions of supplements when deciding whether to purchase products for particular health-related purposes. Claims relating to urinary tract health or other conditions can influence how buyers understand a product's intended use and potential benefits. FSSAI also raised similar concerns about cranberry extract capsules marketed by Healthyhey Foods LLP. The issues included labelling discrepancies and claims that the regulator said required prior approval. The proceedings bring attention to the rules governing the marketing of food supplements, particularly when descriptions go beyond identifying the product's ingredients and suggest specific health benefits. Food businesses must ensure that their product information complies with applicable regulations and does not mislead consumers about a supplement's properties or intended effects. The notices do not, however, establish that the products caused harm or that every claim made about them has been conclusively found to violate the law. The specific concerns remain subject to the relevant regulatory process. Storia Foods faces proceedings over pomegranate juice label. Separately, FSSAI initiated adjudication proceedings against Storia Foods & Beverages Private Limited over labelling claims on its pomegranate juice product. The regulator raised questions about the product's stated composition, which included 4% pomegranate juice concentrate and 12% apple juice concentrate. FSSAI also questioned the claim "Equivalent to 100% Fruit Juice (Reconstituted)" and the presentation of "No Added Sugar" alongside information about naturally occurring fruit sugar. The concerns relate to how the beverage's composition and sugar content are communicated to consumers. Product labels play an important role in helping buyers understand the ingredients in a drink, particularly when its name or promotional claims emphasise a specific fruit. The use of apple juice concentrate alongside pomegranate juice concentrate also raises questions about whether the product's description clearly communicates the relative contributions of the ingredients. Similarly, claims about fruit juice equivalence and added sugar can shape consumers' perceptions of a beverage's nutritional characteristics. The regulator's proceedings seek to examine whether the claims and presentation comply with the applicable requirements. Unlike the notices in the other cases, the proceedings against Storia were described as adjudication proceedings. This is a distinct stage of regulatory action and should not automatically be interpreted as a final determination of liability. What happens next in the FSSAI cases? The companies concerned have been directed to respond to the notices or comply with the requirements specified in their respective proceedings. The next steps will depend on the explanations submitted, the evidence examined and the applicable regulatory procedures. The cases cover several separate issues rather than one common violation. Zepto's case concerns the alleged delivery of expired besan packets, while the action involving Bakelite Food Processing relates to the accuracy of a bakery product's name and ingredient presentation. The cranberry supplement cases focus on registration, labelling and health-related claims. The proceedings involving Storia Foods concern how a juice product's composition and sugar-related claims are presented to consumers. For food businesses, the cases underscore the importance of maintaining inventory controls, keeping registrations and licences up to date where required, declaring ingredients accurately and ensuring that product claims meet regulatory standards. For consumers, the developments are a reminder to check use-by dates, read ingredient lists and assess health or nutritional claims carefully when buying packaged food and supplements, including through quick-commerce services. FSSAI's action also highlights the role of regulatory oversight in addressing concerns about how food products are stored, described and marketed. The outcome of each case will depend on its individual facts and the applicable legal process. Until the proceedings are concluded, the allegations and concerns raised by the regulator should not be treated as final findings against the companies. Read also. 18 October 2026 17 October 2026
FSSAI crackdown continues with fresh show-cause notices issued to Zepto, others. The notice against Zepto followed a consumer complaint on social media alleging delivery of expired packets of besan (gram flour) The FSSAI has been cracking down on brands as well as ecommerce and quick commerce platforms over mislabelling and non-compliant marketing of products sold online BMS Lifescience, HealthyHey Foods, and Bakelite Food Processing received show-cause notices over misleading labelling and advertising The Food Safety and Standards Authority of India (FSSAI) has issued show-cause notices to quick commerce unicorn Zepto as well as several food and nutraceutical brands amid a broader crackdown on food safety violations. The notice against Zepto followed a consumer complaint on social media alleging delivery of expired packets of besan (gram flour). The regulator directed the platform to submit order logs, seller details, warehouse tracking, root-cause analysis, and proof of stock withdrawal and customer refunds.
FSSAI issues notices to Zepto & 3 food businesses over safety, labelling concerns. FSSAI flags an expired besan delivery on Zepto and alleged labelling violations by three food businesses, while sanctioning adjudication proceedings against Storia Foods over juice claims. Key takeaways * FSSAI has issued notices to Zepto, Bakelite Food Processing, HealthyHey Foods LLP and BMS Lifescience over safety and labelling concerns. * Zepto must explain how two besan packs past their use-by date of September 12, 2026 were delivered. * Bakelite's Puneri Cream Roll was flagged because its name and creamy look could mislead, though no dairy ingredients were listed. * HealthyHey and BMS Lifescience cranberry supplements were flagged for urinary tract claims and use of the FSSAI logo implying certification. * FSSAI has sanctioned adjudication proceedings against Storia Foods & Beverages over misleading claims on its Pomegranate Juice, which has 4% pomegranate concentrate. The Food Safety and Standards Authority of India (FSSAI) has issued notices to Zepto, Bakelite Food Processing, HealthyHey Foods LLP and BMS Lifescience over alleged food safety and regulatory violations, including the delivery of expired groceries and potentially misleading product labels and advertising claims. The notices cover four separate cases involving packaged food and health supplement products. The companies have been asked to respond to the observations raised by the food safety regulator, with further action possible if their explanations are found unsatisfactory or they fail to comply. In the case involving Zepto, the notice follows a complaint posted on X alleging that the quick-commerce platform delivered two packs of besan (gram flour) beyond their use-by date. According to FSSAI's notice, both packs reportedly carried a use-by date of September 12, 2026. Zepto has been directed to verify the complaint and provide details of the order, delivery, warehouse, seller and product. The company must also explain how the alleged lapse occurred and outline corrective measures, including the withdrawal of affected stock, customer notifications and refunds. Separately, FSSAI has issued a notice to Bakelite Food Processing over the labelling and advertising of Malpani's Bake-Lite Puneri Cream Roll, which was available on Blinkit and Zepto. The regulator flagged the use of the terms 'Cream Roll' and 'Crispy & Creamy,' along with the depiction of a white, creamy filling. The product's declared ingredients included refined wheat flour, hydrogenated vegetable fat, margarine and sugar, but did not list milk, cream or other dairy ingredients. FSSAI observed that the product's name and presentation could mislead consumers about its composition, as the filling did not meet the prescribed standard for cream. The company has been directed to respond to the observations and take corrective action to ensure compliance with applicable food labelling and advertising requirements. The other two notices concern cranberry-based supplements marketed for urinary tract health. HealthyHey Foods LLP has been issued a notice over its HealthyHey Nutrition Natural Cranberry Extract 25% Capsules. FSSAI identified discrepancies in the declaration of food colours across product listings on Flipkart and the company's website. It also flagged claims such as 'Supports Urinary Tract Health,' stating that these fall under health-related or disease-risk-reduction claims requiring prior approval from the food authority. The regulator also raised concerns about front-of-pack and back-of-pack labelling, the use of the FSSAI logo alongside claims of certification, the expression 'as directed by healthcare practitioner,' and the product's 'Natural Cranberry Extract' and '100% Natural' claims. Meanwhile, BMS Lifescience has received a notice concerning its Haog's Cranberry Urinary Tract Health Capsules. FSSAI observed that the product was being marketed and distributed under an expired FSSAI registration certificate. The regulator also flagged claims relating to urinary tract infections, kidney health and infection relief, along with the use of the FSSAI logo in a manner that could imply product certification or endorsement. Its review further identified potentially misleading online claims concerning skin, weight loss, dental and heart health, kidney function, detoxification and urinary tract health. All four notices require the respective businesses to submit responses within the stipulated period. FSSAI has warned that failure to provide satisfactory responses or comply with applicable requirements may lead to further action under food safety laws and regulations. FSSAI Sanctions Adjudication Proceedings Against Storia Foods In a separate action, FSSAI has sanctioned adjudication proceedings against Storia Foods & Beverages over allegedly misleading labelling claims on its Storia Pomegranate Juice. The regulator observed that the product contained 4% pomegranate juice concentrate and 12% apple juice concentrate, raising concerns that its name and imagery could mislead consumers about its composition. The label was also flagged for not adequately stating that the juice was reconstituted from concentrate. FSSAI further objected to the claim 'Equivalent to 100% Fruit Juice (Reconstituted)' and the prominent 'No Added Sugar' declaration, which appeared alongside a less conspicuous statement on the back label that the product contained naturally occurring fruit sugar. After inspecting and sampling the product, the competent authority found the company's explanation unsatisfactory and sanctioned adjudication proceedings under the Food Safety and Standards Act, 2006. Frequently asked questions. Which companies has FSSAI issued notices to? Why did FSSAI issue a notice to Zepto? What is FSSAI's objection to Malpani's Bake-Lite Puneri Cream Roll? What action has FSSAI taken against Storia Foods & Beverages? What happens if the companies do not respond satisfactorily to FSSAI? Found this useful? Share it with your team See more Marketing Mind stories on Google Add us as a preferred source and our stories will show up more often in your Top Stories. The Food Safety and Standards Authority of India (FSSAI) has issued notices to Nestlé India and HUL over alleged labelling... The Food Safety and Standards Authority of India (FSSAI) has initiated legal proceedings for prosecution against Surya Food & Agro,...
Mondelēz International names shagufta Khan Brand Manager for Bournvita & Cocoa Beverages. Shagufta Khan has taken on the role of Brand Manager - Bournvita and Cocoa Beverages at Mondelēz International. Associated with the company since 2023, she previously served as Brand Manager for Oreo (India & Nepal). She has experience in portfolio strategy, nationwide go-to-market launches and consumer activations. Before joining Mondelēz International, Khan held roles at Zepto and Amazon.
Zepto, Jeh Aerospace, Swipe lead LinkedIn's 2026 Top Startups list for Hyderabad. 14 October 2026 7:08 AM As new career opportunities emerge across India's startup ecosystem, how professionals discover and navigate them is also evolving, with trusted networks playing a crucial role. Hyderabad: LinkedIn, the world's largest professional network, today unveiled its 2026 Top Startups Hyderabad List, an annual ranking of emerging companies where careers can thrive. Based on exclusive LinkedIn data across employment growth, engagement, job interest, and attraction of top talent, the list offers a view of companies gaining momentum across industries and the opportunities professionals can explore in the city. Similar to LinkedIn's 2026 India Top Startups list, quick-commerce companyZepto (#1) leads this year's Hyderabad list, followed by Jeh Aerospace (#2) and Swipe (#3), which retains its position from last year. Jeh Aerospace has climbed two places from #4 in 2025, whileVizen Life Sciences has moved up from #5 to #4. The rankings reflect both the continued momentum of established startups and the emergence of new businesses across Hyderabad's ecosystem. Hyderabad's Top Startups reflect growing opportunities across AI, education, and business solutions Beyond the top three, this year's list reflects the breadth of Hyderabad's startup ecosystem, with companies working across AI, digital identity, and education. Equal (#5) is building digital identity and verification solutions, while Beacon.li (#8) focuses on AI-powered enterprise implementation, and YAL (#9) is developing conversational and voice AI solutions. In education, Frontlines EduTech (FLM) (#6) is expanding access to technology education for Telugu-speaking learners, while Bhanzu (#7) is reimagining mathematics education through interactive learning. Qucev Technologies Private Limited (#10), which develops electric commercial vehicles, adds to the range of emerging businesses shaping the city's startup landscape. Discover more News subscription service E-paper access South India news Professional networks can help turn interest into opportunity As new career opportunities emerge across India's startup ecosystem, how professionals discover and navigate them is also evolving, with trusted networks playing a crucial role. LinkedIn's latest data shows that among professionals working at companies with 10-49 employees, 94% say their professional network is important in helping them navigate their careers. Meanwhile, 35% say a connection has helped their career, and 29% have heard about a job or new opportunity through their network. Commenting on this year's list, Nirajita Banerjee, LinkedIn Career Expert and Sr. Managing Editor, LinkedIn India News, said: "Hyderabad's startup ecosystem reflects the growing range of opportunities emerging across technology, education and business solutions. As these companies grow, they offer professionals the chance to apply their skills to solve meaningful problems, take on new challenges and build expertise in emerging fields. Understanding what a company is building and the skills it values can help professionals identify where they could contribute and grow. Building professional connections is equally valuable, offering insights into how businesses are evolving and helping people discover opportunities to learn and grow." "At Zepto, our biggest talent bet is on people who combine ambition with ownership - those willing to challenge the status quo, solve complex problems and build for scale. In a high-growth startup, the opportunity goes beyond the role itself; we believe the real opportunity lies in learning fast, taking on meaningful challenges and creating impact from day one. As we continue to grow, our focus is on building teams and nurturing a culture where people can push boundaries and shape the future of the business alongside us," said Sneha Arora, CHRO, Zepto. Aditya Vemuganti, Co-founder and CEO, Swipe,said: "At Swipe, our biggest bet is on people who can think beyond AI, not just use it. We value curiosity, creativity, and believe the future belongs to people who can make AI work smarter." Here's the full list of 2026 LinkedIn Top Startups in Hyderabad: Jeh Aerospace Swipe (YC S21) Vizen Life Sciences Pvt Ltd Frontlines EduTech (FLM) Qucev Technologies Private Limited Here are some tips from Nirajita Banerjee on how to land a job at a LinkedIn Top Startup: * Look for momentum, not just job openings: Follow companies that are expanding their products, entering new markets, or solving growing customer needs. These signals can help you spot potential opportunities early. * Understand the business before applying: Research what the company does, who it serves, and the problems it is trying to solve. This helps you assess whether an opportunity aligns with your interests and strengths. * Build relationships before you need them: Connect with people working at companies that interest you, engage thoughtfully with their work, and ask informed questions. These conversations can help you understand the company and discover opportunities you might otherwise miss. * Show how you can make an impact: Go beyond listing qualifications. Use relevant projects, experience, and examples of problem-solving to demonstrate how your skills could contribute to the company's goals. * Stay curious and adaptable: Startups can evolve quickly. A willingness to learn, take initiative, and navigate ambiguity can help you stand out as teams and business needs change. You can visit the LinkedIn India 2026 Top Startups list for Hyderabad here. LinkedIn Top Startups 2026 Methodology: LinkedIn measures startups based on four pillars: employment growth, engagement, job interest, and attraction of top talent. Employment growth is measured as percentage headcount increase in the city over methodology time frame, which must be a minimum of 5%. Engagement looks at non-employee views and follows of the company's LinkedIn page among members in the city, as well as how many non-employees are viewing employees at that startup. Job interest counts the rate at which people are viewing and applying to jobs at the company in the city, including both paid and unpaid postings. Attraction of top talent measures how many employees in the city the startup has recruited away from any global LinkedIn Top Company, as a percentage of the startup's total workforce. Data is normalised across all eligible startups. The methodology time frame is July 1, 2025 through June 30, 2026. To be eligible, companies must be fully independent, privately held, have 30 or more full-time employees in the city, be 7 years old or younger, and be headquartered in the country on whose list they appear. Deccan Chronicle exclude all staffing firms, think tanks, venture capital firms, law firms, management and IT consulting firms, nonprofits and philanthropy, accelerators and government-owned entities. Startups who have laid off 10% or more of their workforce based on corporate announcements or public, reliable sources between July 1, 2025 and the list launch, are not eligible. These decisions are made by the LinkedIn News team based on company statements and/or reputable news outlets. ( Source: Deccan Chronicle) Download the Deccan Chronicle Android and iOS app on your phone for news and views from around the world - accurate and immediate.
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Industries
Company Size
10,001+
Company Stage
Late Stage VC
Total Funding
$2.5B
Headquarters
Bengaluru, India
Founded
2021
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs