SAN FRANCISCO--(BUSINESS WIRE)--Zeta, a leading provider of next-gen card processing solutions to banks and credit unions, is proud to announce its partnership with Sparrow Financial to power the most modern credit card program in existence for non-prime customers.Sparrow is founded by industry veterans - Evan Feldman and Lisa Sturm - who have spent 30+ years building and managing large-scale credit card portfolios. They embarked on a quest for a modern card processing solution to launch a differentiated card program for underserved Americans. After meticulous evaluation of various card processors, they chose Zeta's Tachyon platform.Evan Feldman, Co-CEO of Sparrow Financial, said: “Sparrow has built the #1 credit card experience for the underserved in every respect, from a seamless application journey and instantaneous underwriting, a user-friendly mobile app, cutting-edge virtual card experience, a hassle-free repayment process, and an operations center that puts the customer first. This achievement has been made possible through the next-gen capabilities and integrated stack of Zeta.”The Sparrow credit card went live in October 2023, leveraging Zeta for card processing, mobile app, servicing, and advanced data & analytics capabilities. And, in under 6 months of launch, it has received glowing reviews for its intuitive and modern experience from customers with consistently high ratings on Credit Karma and mobile app stores, such as:Great card, easy to use app | ⭐⭐⭐⭐⭐“The virtual card is available right away on the app, which was super convenient. Overall the app is really easy to use, especially compared to some of my other cards.”| ⭐⭐⭐⭐⭐ “The virtual card is available right away on the app, which was super convenient

Zeta, a banking software provider, raised $50 million from Optum at a $2 billion valuation, a 70% increase from its $1.15 billion valuation in 2021. Founded by Bhavin Turakhia and Ramki Gaddipati, Zeta serves 25 million accounts and plans to add another 25 million. Its major clients include HDFC Bank and Sparrow Financial. The company aims for profitability by March 2026 and intends to capture 25% of the market share in the next decade.