Les Mills embraces ai-generated content with Hyperhuman partnership. May 21, 2026 1/3 free articles used this month. The global group fitness brand is teaming with Hyperhuman to bring its signature classes into the AI era, enabling scalable, personalized workout content without the need for traditional production. Les Mills has taken a full plunge into the artificial intelligence deep end with Hyperhuman. Through the partnership, the global group fitness brand will be able to deliver select signature classes via Hyperhuman's AI-powered content generation platform. That means Hyperhuman teams will have access to licensing certain premium Les Mills classes to use them in workouts and programs - without filming, editing or creating entirely new content infrastructure. Hyperhuman's AI-powered tech pulls from its content library, where stock clips, premium videos, instructor-led classes and AI-generated clips come together to allow fitness brands to: * Create workouts manually * Generate workouts with AI * Deliver content through an app, web experience, embeds or API * Power personalized recommendations * Build social-ready assets * Add motion-aware coaching inside your branded mobile app. Les Mills joins Fitter Stock and Sweatlife Films in Hyperhuman's ecosystem in creating AI-generated fitness content, with its library spanning professionally filmed exercise clips, multi-angle movement demonstrations, low-impact classes like yoga and Pilates, instructor-led premium classes and signature Les Mills classes like BodyPump, BodyCombat and Grit. Hyperhuman allows teams to cater content to audience goals, customizing duration, equipment and intensity, as they build on-demand workout libraries, personalized workout plans and multi-week programs. It's not just digital content brands like Les Mills that are embracing the AI fitness revolution - the tech is increasingly entering brick-and-mortar facilities as well. Both New York Sports Club (NYSC) and Vasa Fitness recently announced that they're giving their members access to AI-powered personal training apps, which also incorporate body composition scans and movement analysis. The two operators took different approaches, however: Vasa is taking a human-first approach, requiring members to complete an in-person consultation beforehand. On the other hand, NYSC's app, launched in partnership with Zing Coach, lets members chat directly with AI coaches.

Les Mills brings its group workouts to an AI fitness app. March 26, 2026 1/3 free articles used this month. Zing Coach and Les Mills are partnering in what could be a test case for whether AI fitness apps can become a pipeline to the gym floor. Les Mills built its empire on the energy of group fitness crowds with thumping music and programming that pushes you right to the max before giving you a brief reprieve. Now it's going personal, partnering with Palta-backed Zing Coach to bring its programs to Zing Coach app users who have become accustomed to the app's adaptive AI, which offers real-time form tracking and body composition analysis among its features. The move represents somewhat uncharted territory. Although AI partnerships have become common among fitness hardware brands, such as Echelon's deal with AWS to launch personalized workout experiences, a global group exercise brand aligning with an AI fitness platform may well be a first. But the Zing Coach and Les Mills deal is meeting fitness consumers where they are. Despite the rise of AI fitness apps, most people are still breaking a sweat the old-fashioned way - at the gym, according to 62% of Zing Coach users, which happens to be where Les Mills generally lives. And according to Les Mills' own 2026 Global Fitness Report, only 10% of consumers prefer an AI coach over a human one. The data makes a case for hybrid training, too. Gen Z fitness fans who mix gym and home workouts log 67% more sessions than gym-only exercisers, according to Les Mills. "By bringing Les Mills programs into Zing Coach, members get the motivation of human-led workouts and the flexibility of AI, the best of both worlds," Les Mills chief digital distribution officer Marina Nola said. Zing Coach CEO Anton Marchanka added that integrating Les Mills classes solves a consistency problem many fitness consumers face, as it changes how users train week to week. "Les Mills' structured strength, conditioning and progression-based workouts are empowered by Zing's AI model, making them available in flexible formats that fit busy schedules, whether users train at home, in the gym, or alongside live classes, so consistency feels achievable instead of overwhelming," he said. The Les Mills deal is Zing Coach's second major partnership this year, following one with Paris Saint-Germain in January to bring player-inspired workouts to the soccer club's global fanbase.