Zitara

Zitara

Battery management software with SoC/SoH outputs

Overview

Zitara develops software for battery management that helps businesses monitor and predict the performance of battery-powered assets. Its main product, Zitara Live, works by embedding algorithms into battery hardware and cloud systems to provide real-time data on battery health, charge levels, and safety risks. Unlike competitors that offer basic monitoring, Zitara uses predictive safety features and "Lookahead" outputs to help companies anticipate future battery behavior and avoid costly reliability issues. The company's goal is to support global decarbonization by providing the tools necessary to manage renewable energy and electric vehicle batteries more effectively.

YC Company

About Zitara

Simplify's Rating
Why Zitara is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Automotive & Transportation

Energy

Enterprise Software

Company Size

11-50

Company Stage

Series A

Total Funding

$43.6M

Headquarters

San Francisco, California

Founded

2019

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Simplify's Take

What believers are saying

  • Fortescue acquisition integrates Zitara into Elysia, deploying 4-5GWh Pilbara storage by 2030.
  • Emerson partnership embeds Zitara software in Ovation platform, targeting industrial BESS customers.
  • $17M funding from Salesforce Ventures in December 2024 expands AI for utility partnerships.

What critics are saying

  • Fortescue integration fails as engineers clash, delaying Pilbara rollout in 6-12 months.
  • Emerson siphons Zitara IP, launching competing BMS undercutting Zitara Live in 12-18 months.
  • CATL LFP dominance obsoletes Zitara algorithms, requiring rewrites in 12-24 months.

What makes Zitara unique

  • Zitara Live delivers precise SoC and SoH using model-based algorithms across LFP chemistries.
  • Zitara Power provides real-time cell-level State of Power signals replacing error-prone BMS outputs.
  • Predictive LookAheads forecast energy availability, enabling dynamic optimization and safety.

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Funding

Total Funding

$43.6M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$17M
Zitara
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-4%

2 year growth

0%
RenewEconomy
Jan 15th, 2026
Fortescue acquires US battery firm Zitara to support 5GWh storage rollout for fossil fuel-free mining by 2030

Fortescue has acquired US-based battery controls company Zitara to support its plans to eliminate fossil fuels from mining operations by 2030. The acquisition will enable Fortescue's battery intelligence platform, Elysia, to offer cloud-based and on-premises battery management systems. The company plans to deploy four to five gigawatt hours of battery storage in Western Australia's Pilbara region, supported by several gigawatts of wind and solar capacity. Fortescue has already installed its first major battery project, a 50 MW, 250 MWh system at North Star Junction. San Francisco-based Zitara, founded by former Tesla and Waymo engineers, raised $17 million in December 2024 led by Salesforce Ventures. The company's software uses machine learning to optimise battery performance and extend battery life, particularly for grid-scale energy storage.

Elysia
Jan 14th, 2026
Elysia Expands Battery Intelligence Capability with Acquisition of Zitara - Elysia

Fortescue has strengthened its position in the fast-growing Battery Energy Storage Systems (BESS) market, through the acquisition of Zitara, a US-based company specialising in on-site precision control solutions. The investment enhances the capabilities of Fortescue’s battery intelligence software, Elysia, by combining its existing industry leading cloud-based products, with on-site systems for Battery Electric Storage. For […]

Zitara
Jan 14th, 2026
Zitara Acquired by Elysia, Expanding Battery Intelligence Capabilities

Zitara acquired by Elysia, expanding battery intelligence capabilities. Fortescue acquired Zitara to strengthen its battery intelligence platform Elysia, combining cloud analytics with real-time on-site controls to optimize BESS performance, safety, and revenue globally. Elysia expands battery intelligence capability with acquisition of Zitara. Fortescue has strengthened its position in the fast-growing Battery Energy Storage Systems (BESS) market, through the acquisition of Zitara, a US-based company specialising in on-site precision control solutions. The investment enhances the capabilities of Fortescue's battery intelligence software, Elysia, by combining its existing industry leading cloud-based products, with on-site systems for Battery Electric Storage. For BESS customers, this unlocks a powerful combination of cloud analytics paired with real-time on-premises controls to maximise trading revenue, asset lifetime, and safety. This creates one of the fastest-growing enterprises in battery intelligence, purpose-built to serve the world's leading grid-scale storage operators. Elysia Manager Director, Tim Engstrom, said, "The acquisition of Zitara will expand the capabilities of our battery intelligence division, bringing together world-class cloud analytics with real time on-premises controls, complimenting the existing work of Elysia and strengthening our position in the Battery Energy Storage market." "Integrating real time on-site control systems with Elysia's proven analytics gives us a unique, globally scalable platform. This positions Fortescue at the cutting edge of battery intelligence and supports our mission to accelerate decarbonisation across industry profitably," Engstrom said. Fortescue will be among the first globally to take advantage of the full suite of battery intelligence offerings through live deployment on its large-scale BESS installations in the Pilbara, Australia. The company is rolling out 4-5GWh of storage systems that will be required to provide critical grid stability to decarbonise its iron ore operations by 2030. The deal also further builds on Fortescue's presence in key global BESS markets, including the United States of America, Australia, and Europe, regions expected to more than double to over 500 GWh combined in the next five years. Elysia is at the forefront of the battery intelligence sector, developing products to unlock untapped battery potential and overcome real-world challenges that will ultimately help accelerate industrial decarbonisation globally. The solutions created by Zitara augment this, through the delivery of an integrated battery intelligence product offering that maximises the performance and return on investment of BESS assets whilst creating new opportunities to unlock and fast-track R&D in green energy technologies. Do you speak battery? A roundup of terms, concepts, and acronyms to amp up your fluency. Keep updated on Zitara insights, news, and events. Get unparalleled insights into your batteries. Upgrade your battery management.

Mercom India
Dec 15th, 2024
ConnectDER Secures $35M Series D Funding

ConnectDER secured $35 million in Series D funding led by Decarbonization Partners, with participation from MassMutual Ventures. The company specializes in home energy technology solutions. Other notable funding events include Torrent Power raising ₹35 billion (~$413 million) through a QIP, Glow securing $30 million, and Zitara closing $17 million in Series AA funding. Additionally, EQT acquired ju:niz Energy, and Greenie Energy raised $600k in seed funding.

ESG Today
Dec 5th, 2024
Zitara Raises $17M for Battery Software

Zitara, a battery tech software startup, has raised $17 million in Series AA funding to enhance its battery performance solutions. The funds will be used to strengthen relationships with independent power producers and utility customers, expand engineering capabilities, and improve AI and machine learning for battery optimization. CEO Shyam Srinivasan stated that this funding will help Zitara expand its market reach and contribute to a sustainable, electrified future.

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