Zócalo Health

Zócalo Health

Virtual primary care for Latino community

Overview

Zócalo Health provides virtual primary care services tailored for the Latino community. It uses a telehealth platform to connect patients with healthcare providers through video visits, offering consultations, follow-ups, and personalized health plans as part of a subscription. The service delivers culturally competent care, recognizing language and cultural needs, and aims to support overall well-being, including mental and social health, not just medical conditions. The company differs from others by focusing specifically on Latinos, building trust and community around care, and providing ongoing access through a subscription model rather than one-off visits. Its goal is to make healthcare more accessible and reliable for Latino individuals and families by offering continuous, culturally aware care via digital channels.

About Zócalo Health

Simplify's Rating
Why Zócalo Health is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Healthcare

Company Size

51-200

Company Stage

Series A

Total Funding

$20.2M

Headquarters

Seattle, Washington

Founded

2021

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Simplify's Take

What believers are saying

  • CalAIM provider status since February 2025 enables billing for housing supports.
  • Mark Cuban Cost Plus Drugs partnership lowers prescription costs for members.
  • Blue Shield of California integration since October 2023 expands commercial access.

What critics are saying

  • Zocdoc captures same-day bookings, diverting 50-70% of Zócalo subscriptions in 6-12 months.
  • ICE raids reduce patient utilization, slashing Medi-Cal revenue in 3-6 months.
  • 2026 expansions to New York and DC exhaust bilingual providers, causing 12-month churn.

What makes Zócalo Health unique

  • Zócalo Health delivers virtual primary care exclusively for Latino communities with bilingual providers.
  • Dedicated in-person promotoras de salud coordinate care navigation and community support.
  • Culturally competent teams integrate virtual MDs, behavioral health, and physical therapists.

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Funding

Total Funding

$20.1M

Above

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Meet Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$15M
Zócalo Health
$30M
Kalshi

Benefits

Comprehensive benefits (medical/dental/vision)

Generous home office stipend

Generous PTO policy including 6 paid holidays.

15 days of PTO is eligible non-exempt employees to use for vacation, personal time, or illness.

6 vacation days

Growth & Insights and Company News

Headcount

6 month growth

-6%

1 year growth

-6%

2 year growth

-3%
PR Newswire
Feb 17th, 2025
Zócalo Health Launches Community Supports Service, Expanding Access To Housing And Health Services For Medi-Cal Members

Company addresses critical gap between housing insecurity and patient healthSANTA ANA, Calif., Feb. 17, 2025 /PRNewswire/ -- Zócalo Health , a community-based primary care provider dedicated to serving underserved and underrepresented patients with culturally-relevant care, today announced that it is now a CalAIM Community Supports Provider. This service enables Zócalo Health to provide critical housing support services to Medi-Cal members across California. By adding housing support to its existing Enhanced Care Management (ECM), Community Health Worker (CHW) benefit program, and primary care services, Zócalo Health delivers the holistic, wraparound care members need to achieve stability and better health outcomes.Examining the link between housing insecurity and health disparities, studies consistently show that individuals experiencing housing instability are significantly more likely to suffer from chronic conditions, mental health challenges, and higher rates of emergency department visits. Through CalAIM's Community Supports, the California Department of Health Care Services (DHCS) is taking bold steps to address health-related social needs by allowing Medi-Cal Managed Care Plans (MCPs) to offer housing-related support as a covered service. Zócalo Health has stepped up to expand its services to provide these essential supports."At Zócalo Health, we recognize that housing is healthcare," said Erik Cardenas, CEO of Zócalo Health

GeekWire
Nov 25th, 2024
Magnolia raises $3.5M for caregiver support

Former Amazon Care leader Liz Tarullo co-founded Magnolia, a Seattle startup offering virtual support for caregivers, after her own caregiving experience. Magnolia recently raised $3.5M in a seed round led by Village Global, with investors including Reid Hoffman, Bill Gates, and Jeff Bezos. The company aims to transform caregiving by providing guidance for those caring for individuals with dementia and Alzheimer's.

PR Newswire
Oct 10th, 2023
Zócalo Health Now Providing California Latino Families Primary Care Services

High-quality, holistic, virtual care services for all ages offered to commercial members of nonprofit health planSEATTLE, Oct. 10, 2023 /PRNewswire/ -- Zócalo Health, a primary care provider group designed to administer culturally-sensitive care for the Latino patient, announced that all commercial members of Blue Shield of California will now have access to a variety of virtual primary care services, from pediatrics to personalized care teams and mental health support. It is the first Latino-focused digital provider group to be fully covered for commercial members under Blue Shield's provider network.Zócalo Health's virtual health service is built by Latinos, for Latinos, and offers members, as a supplement to their existing in-person care, a dedicated team of providers for urgent care and primary care services. This includes same-day virtual appointments with bilingual providers as well as dedicated support from Zócalo Health's promotora de salud (community health workers) who help members navigate their primary and specialty care benefits, and more. Zócalo Health's diverse and inclusive provider network and promotoras are trained to provide culturally aligned care and that supports Latino families' unique needs.Zócalo Health Now Providing California Latino Families Primary Care Services Tweet thisThe pandemic has exacerbated gaps in care while the Latino population continues to grow across the state and country. Zocalo Health has increasingly recognized the importance of cultural competency in healthcare

Drug Store News
Apr 11th, 2023
Mark Cuban Cost Plus Drug Company partners with Zócalo Health | Drug Store News

Mark Cuban Cost Plus Drug Company, PBC (Cost Plus Drugs) is collaborating with Zócalo Health to improve access to all medications available through Cost Plus Drugs for the Latino community.

MobiHealthNews
Apr 4th, 2023
Mark Cuban Cost Plus Drug Company partners with Latino-focused care startup | MobiHealthNews

Seattle-based Zócalo Health, a virtual healthcare service for Latino patients, is collaborating with Mark Cuban Cost Plus Drug Company ( MCCPDC ) to expand its members' access to lower-cost prescription medication.

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