What You Should Know:– Zocdoc, a healthcare marketplace connecting patients with providers, has released its second annual “What Patients Want: 2024 Insights into Patient Preferences and Behaviors” report, providing valuable insights into patient preferences and behaviors in 2024.– The report analyzes millions of interactions on the Zocdoc platform to identify key trends shaping the healthcare landscape.Social Media’s Influence on HealthcareThe report highlights the growing influence of social media on healthcare trends, with notable increases in bookings for:Semaglutide consultations: Likely driven by discussions of GLP-1 medications for weight loss.Likely driven by discussions of GLP-1 medications for weight loss. Sleep medicine specialists: Potentially influenced by the popularity of “sleepy girl mocktails” on social media.Potentially influenced by the popularity of “sleepy girl mocktails” on social media. Jaw pain appointments: Possibly related to the “mewing” trend circulating online.Possibly related to the “mewing” trend circulating online. Blue light therapy: Increased interest in this treatment among women.Increased interest in this treatment among women. Veneers: Growing demand for cosmetic dental procedures.In-Person Care Still DominatesDespite the rise of telehealth, in-person care remains the preferred option for most patients. Only 12% of appointments booked in 2024 were virtual, with mental health being the exception (79% of psychiatry bookings were virtual).Patient Demographics and Booking TrendsWomen comprise the majority of Zocdoc users, accounting for two-thirds of bookings.Millennials represent the largest age group, making up nearly half of all bookings.Mobile bookings dominate, particularly for urgent care, mental health, and primary care.Key Factors Influencing Patient ChoicesInsurance: Most patients prioritize in-network providers, with nearly 9 out of 10 bookings involving insurance coverage.Most patients prioritize in-network providers, with nearly 9 out of 10 bookings involving insurance coverage

Oak Health Center, a leading provider of comprehensive mental health outpatient care, is excited to announce a new partnership with Zocdoc, a leading digital health platform, to streamline the booking process for new patient appointments.