Zocdoc taps SpecialGuest for new campaign after 5 years with 72andSunny. "Ready to Be Seen?" ad is CMO Brian Irving's first at the company and reframes doctor search around personal fit. Published Sep 15 2026 Updated Sep 15 2026 Zocdoc appears to change creative agencies just as its first chief marketing officer takes the reins. The healthcare booking platform tapped SpecialGuest for "Ready to Be Seen?" This makes the campaign Brian Irving's first since joining Zocdoc as CMO. The move also marks a change after five years with 72andSunny, the brand's creative AOR since 2021. 72andSunny was still described as Zocdoc's longtime AOR in the company's January 2026 campaign. Irving already knew SpecialGuest from previous work at Lyft and Meta Reality Labs. The agency now has the brief for a campaign that asks patients what it means to both get seen and feel seen. "Patients shouldn't have to work this hard or compromise this much to get great care," Irving said in a press release. "That's what 'Ready to Be Seen?' is about." The agency change gives Irving an early chance to put his own creative relationship around Zocdoc's next chapter. Zocdoc prioritizes patients' personal fit. "Ready to Be Seen?" takes the familiar phrase associated with a doctor's office and gives it a second meaning. Patients want an appointment, but they also want a doctor who understands their needs. SpecialGuest developed the campaign around specific patient truths. The hero spot follows a runner seeking a podiatrist who understands his marathon plans. An OOH placement features a patient seeking an allergist who accepts both her girlfriend and her cat as part of the package. "A patient's need for care is one of the most personal things in their lives," said Aaron Duffy, co-founder and CCO of SpecialGuest. "Patients want to feel seen." The campaign runs across TV, audio, social, and digital for several months. Out-of-home placements will also appear in New York City and Houston. The work gives the creative agency room to make provider selection feel personal while keeping Zocdoc's booking product messaging. 71% of patients will be honest if they feel understood. Zocdoc's campaign survey shows why the company is selling both speed and provider fit. Forty-two percent of patients say finding and booking a doctor feels like finding a needle in a haystack, while 48% dread the process. Another 71% say finding the right doctor matters as much as getting an appointment quickly. Zocdoc also found that 71% of patients are more likely to be honest with a doctor when they feel understood. Zocdoc's 2025 "What Patients Want" report adds behavioral data to the picture. Patients viewed an average of 21 providers before selecting a doctor. Meanwhile, 84% returned to the same provider when rebooking within the same specialty. The numbers suggest healthcare search has a consumer-choice problem. This gives Zocdoc a reason to market the quality of the match alongside appointment access. The data shows where healthcare marketers can make provider selection easier for patients. * Choice needs context. Healthcare brands should surface relevant provider details to help patients make confident decisions. * Speed can influence selection. Healthcare marketers should highlight near-term availability to reduce hesitation during the booking process. * Good matches can encourage brand loyalty. Providers should create stronger patient-provider fit to increase the likelihood of repeat bookings. When healthcare brands make selection easier, they can compete on the patient experience before the appointment begins. Our take: can a new CMO reset an agency relationship? Irving's previous work with SpecialGuest gives the change a clear personal link. The timing also gives Zocdoc a chance to establish a new creative voice without abandoning its core product promise. "Ready to Be Seen?" keeps appointment access central while giving the brand a more human reason to care about provider selection. Zocdoc confirmed SpecialGuest worked on this campaign, but there is no confirmation that the company replaced its AOR. The account structure could look different on future campaigns. But one campaign can signal a new creative relationship without confirming a permanent agency change. We will be watching whether SpecialGuest's involvement continues after this campaign. Healthcare brands need creative that can make complex services easier to understand. Journalist Ru is a writer with over eight years of experience turning complicated B2B ideas into clear, high-ranking content. At DesignRush, they report on brands, creative, and AI, breaking down the latest trends. Off the clock, they are chasing pull-ups, training for Hyrox, or making a dent in an ever-growing reading list.

DxCheck taps Zocdoc to streamline and accelerate patients' access to specialist care. Sep 09, 2026, 09:06 ET New partnership puts specialist booking where patients and caregivers are already searching - closing the gap between researching a condition and seeing a specialist who treats it. HUNTINGTON, N.Y., Sept. 9, 2026 /PRNewswire/ - DxCheck, the next-generation health information platform that guides patients and caregivers through their medical journey with personalized content backed by verified clinical sources, announced today a new partnership with Zocdoc, the healthcare access infrastructure that connects patients to great care. Through this partnership, patients can more seamlessly discover and book appointments on the DxCheck platform, powered by Zocdoc. This partnership reflects a shared commitment to simplifying patients' healthcare experience and accelerating their access to quality care. Every day, patients and caregivers come to DxCheck with a symptom they can't explain, a new diagnosis they're trying to make sense of, or a condition they're managing month to month. DxCheck helps them make sense of their symptoms, better understand their health, and prepare for a conversation with a doctor. Making that conversation easy to act on is the natural next step, and Zocdoc is the best partner to close the last mile between understanding a condition and getting seen for it. Utilizing the DxCheck platform, patients can now browse healthcare providers' appointment availability in real time, filter by insurance coverage, and instantly book appointments seamlessly through Zocdoc - often for same- or next-day visits. The experience is designed to meet patients where they are, 24/7, offering a simple, digital-first way to find and schedule care that fits their needs. "Patients and caregivers come to DxCheck for clarity about their health. This partnership means they can act on that clarity in the same moment - finding a specialist who treats their condition and booking a visit without starting over somewhere else. Zocdoc is the right partner to make that step as dependable as the information that leads to it." - Chris Searles, CEO and Co-Founder, DxCheck Patients can find a provider in key areas across DxCheck, including condition pages, health articles, and assessment results. The specialists shown are relevant to the condition the patient or caregiver is reading about and filtered by proximity, so a conversation with the right doctor is easier to arrange. Providers on Zocdoc are now discoverable on DxCheck, making it easier than ever for patients to access the specialist care they need - when, where, and how they want it. About DxCheck DxCheck is a next-generation health information platform designed to guide patients and caregivers through their medical journey with personalized content backed by verified clinical sources. Founded by a team of digital health veterans, DxCheck fills a critical gap in the online health space: trustworthy, actionable content that serves both the patient and physician communities. With tools like intelligent symptom checks, assessments, structured educational content, healthcare professional validation, and dynamic, personalized content and tools, DxCheck is redefining how digital health serves the evolving needs of consumers and healthcare professionals. To better understand your health visit https://dxcheck.com/. About Zocdoc Zocdoc is the healthcare access infrastructure that connects patients to great care. By powering seamless scheduling wherever patients are seeking care, Zocdoc helps them move from being stuck to being seen. Each month, millions of patients find and book appointments with providers, powered by Zocdoc - on the company's website and app, and across online search, insurance directories, providers' websites, practice phone lines, and more - with the typical appointment happening within 24 to 72 hours from booking. With nearly two decades of experience unifying healthcare's fragmentation, Zocdoc is uniquely positioned to power access across insurance plans, PMS and EHR systems, specialties, visit types, and provider organizations of every size. By fixing healthcare at the start, Zocdoc empowers patients to get the care they need, when they need it, while delivering scaled patient growth providers can count on. SOURCE DxCheck

Zocdoc has partnered with Google's Gemini app to enable real-time healthcare appointment booking through AI. This marks the first time a major AI platform has connected users directly to bookable medical care. Gemini app users in the US can now find and book appointments with Zocdoc's network of over 200,000 providers across 200+ specialties and 10,000+ insurance plans. The integration allows patients to bypass traditional directory searches and phone calls. According to Zocdoc's research, 26% of patients have already used AI for health-related questions, whilst 85% of providers report seeing more AI-informed patients than a year ago. Providers already on Zocdoc are automatically enabled on Gemini without additional integration. Zocdoc typically schedules appointments within 24 to 72 hours, compared to the national average wait time exceeding 31 days.