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Overview
Zomato helps people discover restaurants and order food or book tables through one platform. Users browse, read menus and reviews, place orders or make reservations, and deliveries come through the app; restaurants pay for ads and a share of order revenue. It stands out by combining consumer services with a separate B2B supply arm (Hyperpure) and by expanding its reach with Uber Eats’ India acquisition to create an end-to-end ecosystem. The goal is to be the leading integrated platform that connects diners with restaurant options and supports restaurant operations through both consumer services and B2B supplies.
About Zomato
Industries
Food & Agriculture
Consumer Software
Company Size
10,001+
Company Stage
IPO
Headquarters
Gurugram, India
Founded
2008
Simplify's Take
What believers are saying
- Healthy Subscriptions add recurring revenue from planned meals in major cities.
- Ritual tests premium protein demand with customizable health-focused virtual menu items.
- Agentic ordering can reduce friction and lift conversion on repeat purchases.
What critics are saying
- Swiggy’s EatRight directly attacks Zomato’s health-food positioning across 50-plus cities.
- Higher platform fees invite price-sensitive users and merchants to switch away.
- Blinkit’s faster growth shifts capital and management attention from food delivery.
What makes Zomato unique
- Founded in 2008, Zomato evolved from restaurant discovery to food-tech.
- Eternal’s 2021 IPO gave Zomato capital and public-market discipline.
- Blinkit and Hyperpure broaden Zomato beyond delivery into commerce and supplies.
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Funding
Total Funding
$4.9B
Above
Industry Average
Funded Over
28 Rounds
Tiger GlobalStock Price
Company News
Zomato taps gully cricket nostalgia in campaign. Zomato partners with Gully Cricket to launch a social-first campaign celebrating street cricket culture during the ongoing cricket season. Zomato has launched a new campaign celebrating India's street cricket culture, in collaboration with Gully Cricket. Timed to coincide with the ongoing Indian Premier League season, the campaign adopts a social-first approach to tap into the nostalgia and ubiquity of 'gully cricket' across the country. The campaign is rooted in the insight that cricket in India extends far beyond stadiums and professional formats, existing as a deeply ingrained cultural activity played in everyday settings such as narrow lanes, open grounds and improvised spaces. By focusing on these informal environments, Zomato positions itself within a shared cultural moment, aligning the brand with authenticity and relatability. Executed primarily on Instagram, the campaign features a series of short-form reels that capture five-a-side street cricket matches played in real locations. The content is deliberately shot in a raw, unfiltered style, avoiding high production value to retain the spontaneity and realism associated with gully cricket. This approach reflects a broader trend in digital marketing, where lo-fi, native content formats are prioritised to drive engagement and relatability. A key creative device within the campaign is the use of match-style overlays, including text supers, scores and player references. These elements mimic the presentation style of professional cricket broadcasts, creating a contrast between the scale of televised matches and the informality of street-level play. This juxtaposition serves to blur the lines between professional and amateur cricket, reinforcing the idea that the spirit of the game remains consistent across formats. From a marketing standpoint, the collaboration with Gully Cricket enables Zomato to leverage an existing community of cricket enthusiasts who engage with street cricket content. This partnership-driven approach enhances the campaign's credibility while extending its reach among digitally active audiences. The campaign also aligns with seasonal relevance, using the heightened attention around cricket during the IPL period to amplify visibility. By shifting the focus from elite sporting environments to everyday experiences, Zomato differentiates its messaging from conventional cricket-themed advertising, which often centres on celebrity endorsements or large-scale productions. Instead, the brand adopts a content-led strategy that prioritises cultural insight and audience participation. The depiction of familiar scenarios, such as playing with rubber balls or makeshift stumps, is designed to evoke nostalgia while reinforcing the inclusivity of the sport. Overall, the campaign positions Zomato within a culturally resonant narrative, using gully cricket as a lens to connect with consumers during a high-engagement sporting season. Through its emphasis on authenticity, relatability and digital-native storytelling, the initiative reflects an evolving approach to sports marketing, where brands seek to engage audiences through shared experiences rather than spectacle alone.
Zomato and Swiggy have raised their platform fees to Rs 7 and Rs 10 respectively, as both Indian food delivery giants push to improve profitability. The fees, introduced at Rs 2 in 2023, generated Rs 89 crore for Zomato and Rs 109 crore for Swiggy in one quarter of FY26. The increases come as food delivery growth slows and restaurant commissions reach a ceiling of 30% to 35%. Whilst Zomato has turned profitable, Swiggy remains loss-making. The higher fees aim to strengthen unit economics but risk testing consumer price sensitivity. The strategy creates opportunities for low-cost competitors, including ONDC-based platforms and Rapido Ownly. Analysts note demand has held steady despite incremental increases, though further hikes could strain the balance between consumer demand and restaurant participation in the two-sided marketplace.
Restaurant india news: Zomato launches protein-focused cloud kitchen Ritual in Gurugram. Zomato has introduced a new protein-focused cloud kitchen brand called Ritual, targeting consumers seeking health-oriented meals and beverages. The brand has been launched on the Zomato platform and is currently available in select locations in Gurugram as part of a limited testing phase. The service is presently accessible only in certain areas of the city, and the company has not confirmed plans for a broader rollout across the Delhi NCR region. Ritual's menu focuses on high-protein food and beverage options. The range includes plant protein shakes, whey protein shakes, yeast protein shakes and protein milkshakes. The brand also offers hot and iced coffee beverages along with salads designed for customers looking for protein-rich meal choices. Consumers using the platform can customise their orders by selecting different flavours and protein bases, including plant and whey protein. Some of the protein ingredients used in the menu are sourced from direct-to-consumer nutrition brands such as Wellbeing Nutrition, The Whole Truth and SuperYou. According to sources, the brand is being operated in partnership with Massive Restaurants. Under the arrangement, Zomato is responsible for developing the menu and recipes, while Massive Restaurants manages the operational aspects. The Ritual brand is currently listed under Massive Restaurants' FSSAI licence. The launch comes at a time when competition is increasing in the health-focused food delivery segment. Rival platform Swiggy recently introduced EatRight, a category dedicated to health-focused meal options, including high-protein and low-calorie foods across more than 50 cities. With Ritual, Zomato appears to be testing a specialised nutrition-oriented food concept on its platform as demand grows for protein-rich meals and fitness-focused diets among urban consumers. The initiative is also aligned with the company's broader efforts to expand healthier food options on its platform through curated meal categories and product features.
Eternal invests rs 450 crore into Blinkit as quick commerce race heats up. The funds will help Blinkit expand, cover operating costs, and manage working capital as it grows to more cities. Eternal (formerly Zomato) has invested ₹450 crore (~$50 million) in its quick-commerce unit Blinkit through a rights issue, its first funding in 2026. This comes after a ₹2,600 crore investment in 2025, showing Eternal's strong push to lead India's fast-growing 10-minute delivery market. Media reports say that Blinkit's board approved the investment through a rights issue, allotting 2,799 shares at ₹16,07,161 per share. The funds will help Blinkit expand, cover operating costs, and manage working capital as it grows to more cities. This follows Eternal's major funding in 2025: ₹500 crore in January, ₹1,500 crore in February, and ₹600 crore in November, totaling ₹2,600 crore. The continued support shows Eternal's focus on building its quick-commerce business. Blinkit has grown quickly with these investments. In the December quarter of FY25, it reported revenue of ₹1,399 crore, up from ₹644 crore a year earlier. Its gross order value also rose to ₹7,798 crore, showing strong demand for rapid delivery services. Profitability is still a challenge as the company expands. Blinkit posted an adjusted EBITDA loss of ₹103 crore, compared with ₹8 crore in the previous quarter. The funding comes amid rising competition. Rival Zepto raised $450 million in October last year, while Swiggy invested about ₹10,000 crore in its quick-commerce arm Instamart in December. Earlier in 2026, Blinkit CEO Albinder Dhindsa was promoted to group CEO of Eternal, taking over from Deepinder Goyal, highlighting the strategic importance of quick commerce within the company. Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES: Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates. Startup Stories: Discover inspiring tales of startups overcoming challenges, and achieving success. You May Also like
Foodtech giant Eternal has invested Rs 450 crore (around $50 million) in its quick commerce subsidiary Blinkit through a rights issue. This is the first capital infusion into Blinkit in 2026, after the company received Rs 2,600 crore from Eternal in 2025.
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About Zomato
Industries
Food & Agriculture
Consumer Software
Company Size
10,001+
Company Stage
IPO
Headquarters
Gurugram, India
Founded
2008
There are no jobs for Zomato right now.
Find jobs on Simplify and start your career today