About

ZoomInfo provides a platform that helps businesses find and grow their customer base by offering accurate and real-time data and insights. The platform includes various tools for sales intelligence, marketing intelligence, lead generation, and account-based marketing, which help companies improve their operational efficiency and align their sales and marketing efforts. Unlike many competitors, ZoomInfo emphasizes data privacy and compliance with regulations like GDPR and CCPA, ensuring that their services are secure and trustworthy. The main goal of ZoomInfo is to assist companies in unlocking valuable insights and accelerating their go-to-market strategies through a subscription-based model that grants access to their extensive database and analytical tools.

Simplify's Take

What believers are saying

• ZoomInfo's AI enhancements help sellers capture nearly 25% more pipeline.
• The company is expanding its real-time data analytics capabilities in sales strategies.
• ZoomInfo's integration with Reltio boosts sales and marketing effectiveness.

What critics are saying

• ZoomInfo faces a $29 million privacy settlement, indicating potential data privacy issues.
• A class action lawsuit for securities fraud could impact ZoomInfo's financial stability.
• Reliance on AI solutions may face challenges from evolving regulations and ethical concerns.

What makes ZoomInfo unique

• ZoomInfo is a leader in account-based marketing platforms, recognized by Gartner in 2024.
• The platform offers comprehensive data privacy compliance, including GDPR and CCPA standards.
• ZoomInfo integrates AI-driven tools, enhancing sales and marketing effectiveness.

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