PG Forsta

PG Forsta

Human Experience data insights platform

Overview

PG Forsta is a Human Experience (HX) and Research Technology platform that helps organizations understand and improve human experiences across complex industries. It works by breaking down data silos and turning data into deep, actionable insights that inform decision-making and drive innovation. The product combines industry expertise with advanced technology to deliver insights that help clients better serve communities and elevate human potential, with a particular emphasis on healthcare. Unlike others that focus only on data or software, PG Forsta blends specialized domain knowledge with data-driven analytics to translate challenges into practical solutions. The company’s goal is to optimize the future of healthcare and other sectors by enabling leaders to deliver superior experiences and empower teams through shared ownership and collaborative success.

About PG Forsta

Simplify's Rating
Why PG Forsta is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Healthcare

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2022

Simplify Jobs

Simplify's Take

What believers are saying

  • Insurance HX opens a new vertical wedge beyond healthcare providers and payers.
  • InMoment adds conversational intelligence and reputation management for deeper omnichannel feedback loops.
  • The merged installed base enables cross-sell across healthcare, research, and commercial customer experience workflows.

What critics are saying

  • Qualtrics' acquisition pressure forces PG Forsta customers toward bundled migration decisions.
  • InMoment integration will distract management and delay a coherent product roadmap.
  • Specialized competitors like Medallia will attack PG Forsta with sharper vertical workflows.

What makes PG Forsta unique

  • Press Ganey Forsta combines CX, EX, PX, and market research in one HX platform.
  • It serves 43,000-plus global clients across healthcare, financial services, retail, and technology.
  • Gartner named PG Forsta a Leader in Voice of the Customer platforms.

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Benefits

Hybrid Work Options

Company News

Business Wire
Sep 3rd, 2025
Press Ganey Forsta Launches Insurance HX to Help Insurers Boost Retention and Loyalty

Press Ganey Forsta launches Insurance HX to help insurers boost retention and loyalty.

Eldercare Outlook
May 28th, 2025
Delving into the Engagement Dynamics of Present-day Healthcare Workforce

Press Ganey, the leader in experience measurement, analytics, and strategic advisory services for health systems and health plans, has officially published the results from its latest research report: "Nurse Experience 2025," which took into account the opinion of more than 500,000 registered nurses and clinical staff from Press Ganey's national Nursing Excellence benchmark.

CX Focus
May 15th, 2025
Consolidation in VoC technology market as Press Ganey Forsta acquires InMoment

Press Ganey, known for its deep roots in healthcare and its comprehensive suite of experience measurement and improvement solutions, merged with Forsta in 2022, creating a broader platform for enterprise-wide feedback and insights.

Silicon UK
May 14th, 2025
Press Ganey Forsta Acquires InMoment, Accelerating AI Innovation in Customer Experience and Expanding Cross-Industry Expertise

Press Ganey Forsta, a leading provider of experience measurement, data analytics, and insights, today announced it is acquiring InMoment, a customer experience technology company with deep expertise in AI, natural language processing, and cross-industry solutions.

01Net Italy
Apr 22nd, 2025
Press Ganey Forsta Named a Leader in the 2025 Gartner(R) Magic Quadrant(TM) for Voice of the Customer Platforms

Recognition marks the third consecutive time Press Ganey Forsta has been positioned as a Leader

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