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Clipper Magazine

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Clipper Magazine

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About Clipper Magazine

Simplify's Rating
Why Clipper Magazine is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Jacksonville, Florida

Founded

1987

Overview

Simplify Jobs

Simplify's Take

What believers are saying

  • AmatoMartin acquisition in April 2022 synergizes Clipp with Valpak for 60 million household reach.
  • Mails 230 million magazines yearly to high-purchase-power consumers amid value-seeking economy.
  • Generates $192 million revenue with 990-1,117 employees, scaling local advertising solutions.

What critics are saying

  • Groupon and RetailMeNot erode Clipp's print model as readership declines 8-12% annually.
  • Valpak cannibalizes Clipp's SMB advertisers through overlapping direct-mail products.
  • Google Local Services Ads capture SMB budgets with real-time metrics Clipp lacks.

What makes Clipper Magazine unique

  • Clipp reaches 21 million high-income households via 413 local editions across 22 states.
  • Clipp.com attracts 10.5 million annual visitors with free coupons and half-price deals.
  • Clipp evolved from Clipper Magazine in August 2024, integrating digital and print offerings.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

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