Rakuten

Rakuten

E-commerce, fintech, and digital services provider

About Rakuten

Simplify's Rating
Why Rakuten is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Fintech

Consumer Goods

Company Size

10,001+

Company Stage

IPO

Headquarters

Tokyo, Japan

Founded

1997

Overview

Rakuten Group, Inc. provides a wide range of services that support individuals, communities, businesses, and society. Originally established as an online marketplace in Tokyo in 1997, Rakuten has grown to include offerings in e-commerce, financial technology, digital content, and communications, serving approximately 1.9 billion members globally. The company operates in 30 countries and regions and employs over 30,000 people. What sets Rakuten apart from its competitors is its diverse portfolio of services that cater to various aspects of daily life and business, creating a comprehensive ecosystem for its users. The goal of Rakuten is to empower its members and enhance their experiences through its interconnected services.

Simplify Jobs

Simplify's Take

What believers are saying

  • Rakuten's partnership with CYTUR enhances cybersecurity in maritime operations.
  • Autonomous delivery robots could reduce costs and improve efficiency for Rakuten's e-commerce.
  • Japan's e-commerce market growth offers Rakuten opportunities to expand market share.

What critics are saying

  • Rakuten's partnership with CYTUR may expose it to cybersecurity vulnerabilities.
  • Autonomous delivery robots could face regulatory hurdles or public resistance.
  • Alibaba's 'TAO' platform could intensify competition in Japan's e-commerce market.

What makes Rakuten unique

  • Rakuten Symphony's Real Open RAN program aims to democratize global RAN technology.
  • Rakuten AI 2.0 positions Rakuten as a leader in Japanese language AI models.
  • Rakuten NEO's GLOMO Award highlights its leadership in AI-powered IoT solutions.

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Funding

Total Funding

$42.4M

Above

Industry Average

Funded Over

1 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Volunteer Time Off

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
WebWire
Apr 7th, 2025
Rakuten Maritime Receives Innovation Endorsement from ClassNK, a Japan-based Leader in Maritime Classification and Certification

Rakuten Symphony partnered with CYTUR, a South Korean cybersecurity startup, to develop Rakuten Maritime.

Japan Today
Mar 23rd, 2025
Rakuten eyes expanding deliveries by robot to main e-commerce site

Japanese online shopping giant Rakuten Group Inc is considering introducing autonomous mobile robots to deliver goods amid a severe labor shortage in the transportation sector, according to a senior official.

WebWire
Mar 17th, 2025
Rakuten NEO Wins "Best Mobile Innovation for Digital Life" at MWC Barcelona 2025's GLOMO Awards

Rakuten NEO, Rakuten Symphony's advanced AI-powered IoT (Internet of Things) solution for automating space management, was awarded Best Mobile Innovation for Digital Life at the Global Mobile (GLOMO) Awards hosted by the Global System for Mobile Communications Association (GSMA) during MWC Barcelona 2025.

TKJ
Mar 14th, 2025
Rakuten releases Japanese language model Rakuten AI 2.0 to promote the development of AI

Rakuten Group launched its first Japanese Large Language Model (LLM) and Small Language Model (SLM), named Rakuten AI2.0 and Rakuten AI2.0 mini, respectively.

Millennium Magazine
Mar 7th, 2025
RAKUTEN VIKI ANNOUNCES NEW K-DRAMA CO-PRODUCTION WITH STUDIO N: MY GIRLFRIEND IS THE MAN!

Rakuten Viki announces new K-drama co-production with Studio N: MY Girlfriend is The Man!

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Rakuten is Hiring for 32 Jobs on Simplify!

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💡
We update Rakuten 's jobs every few hours, so check again soon! Browse all jobs →