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Netflix is a subscription-based streaming service that provides on-demand TV programs, films, anime, and documentaries to a global audience. It streams video through internet-connected devices such as smart TVs, game consoles, PCs, Macs, mobile phones, and tablets, and it does not show advertisements while watching. The service works by charging users a fixed monthly fee for access to its broad content library, which is regularly updated with new titles. Netflix also includes a children’s experience within the membership, offering PIN-protected parental controls and the ability to block specific titles to ensure a safe viewing environment for younger viewers. Unlike many competitors, Netflix focuses on an ad-free viewing experience and a large, continuously refreshed library across multiple devices. The company’s goal is to provide easy-to-access, on-demand entertainment to people around the world with a simple, user-friendly platform.
Industries
Consumer Software
Entertainment
Company Size
10,001+
Company Stage
IPO
Headquarters
Los Gatos, California
Founded
1997
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Total Funding
$4.6B
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Funded Over
13 Rounds
Free lunches
Up to 12 months' maternity and paternity leave
Unlimited vacation days, within reason
Open working hours (at the California office)
Health, vision, and dental insurance
Employee stock purchase plan
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Remembering 'Max'; Netflix's old "AI" Search before AI was even A thing. A trip down memory lane to remember one of Netflix's early and most interesting experiments to help you find what to watch next. If you were streaming on a PlayStation 3 back in 2013, you might remember an incredibly quirky feature popping up on your screen. Over the years, Netflix has experimented with a much more interactive approach to solving choice paralysis and while AI search is currently in testing, we wanted to revisit a feature that's over 10 years old and didn't last forever, but helped you decide what to watch next. They called it Max. No, not HBO Max, just Max, presumably to help you get the MAXimum out of Netflix. Part virtual assistant, part game-show host, Max was an attempt to make deciding what to watch feel like less of a chore and more of an event. Let's take a trip down memory lane and look at one of Netflix's strangest and, sadly, short-lived experiments. According to one write-up, it was developed by Jackbox Games, a games studio that recently teamed up with Netflix Games division to bring a special collection of their Jackbox Party games to the streamer. When did Max launch? Max officially rolled out on June 28, 2013. At the time, it was exclusive to the PlayStation 3 app - which made sense, as the PS3 was the most popular Netflix streaming device in the world back then, though it was among the numerous devices that got discontinued with the most recent Netflix UI overhaul. The idea was to test it on the PS3 first, with the promise that if it performed well, Netflix would expand Max to other devices like the iPad. (Spoiler alert: That didn't quite pan out.) "If Max performs at the level he promises, we'll expand his repertoire and make him available on other devices in the future, likely the iPad next," Todd Yellin, VP of product innovation at Netflix (who was with the company through December 2022), wrote in a blog post announcing the feature, which is no longer online. What did Max actually do? Max was essentially a comedic recommendation engine designed to gamify finding what to watch next. If you didn't know what you wanted to watch, Max would swoop in with some quirky dialogue and guide you through a few mini-games to figure out your mood. If you remember the irreverent trivia game series You Don't Know Jack, Max's vibe will sound incredibly familiar - and for good reason. Netflix actually partnered with Jellyvision (the creators of You Don't Know Jack) to build the interface. When you engaged with Max, he would offer you a few different ways to find a show or movie: * The Rating Game: Max would show you a few titles and ask you to rate them on a 5-star scale. Based on your ratings, he would calculate a personalized suggestion. * The Celebrity Mood Ring: Max would show you two actors (e.g., Bruce Willis and Michelle Williams) and ask who you'd rather watch. He would then suggest a title featuring the actor you chose. * The "Either/Or" Genre Pick: You'd be asked to choose between two comically specific, polar-opposite genres - like "Talking Animals" or "Tortured Genius." * Max's Mystery Call: If you were feeling completely indecisive (or adventurous), you could just let Max pick something blindly for you. A digital gift box would appear on screen, and whatever was inside would immediately start playing. If Max gave you a suggestion, you could ask him for a quick "30-second pitch" where he would playfully explain why you should watch it before you hit play. Celebrity Mood Ring on Max - Ironically, if you selected either of these as of right now, they'd return zero results A video explaining the feature, presented by then Pedro Freitas, Senior Manager of Product Innovation (who we found an inactive Twitter account for but couldn't find out if he's still working at Netflix), diving into the feature, and boy, is it a blast to the past. Many of the features, and even the titles, presented in the UI are long gone. This was back when Netflix let you rate things out of five rather than the thumbs-up, double-thumbs-up, and down we have now. This was back when Disney titles were streaming, so you could watch The Avengers, Brother Bear 2, and Cars. You can also see a Popular on Facebook row from when Netflix (and most apps back then) encouraged you to link to your Facebook so you could share with your friends, and even had your avatar as your Facebook profile picture. Why was Max discontinued? Despite being a fun, novel idea, Max just didn't catch on with the wider subscriber base. It required too much active participation when most people just wanted to hit a button and zone out. Plus, as one user pointed out on Reddit years later, the feature had its flaws. If you used Max multiple times, you'd often end up seeing the same small pool of movies and shows. It felt a bit rigid compared to the seamless, data-driven recommendation algorithms Netflix was perfecting behind the scenes. By May 2015, users started noticing that Max had quietly vanished from their PS3 apps. Netflix customer service reps at the time confirmed that the feature was officially retired because it simply never gained the traction executives had hoped for. The legacy of Max. While Max is long gone, the problem he/it was trying to solve - the endless scrolling and choice paralysis - is something Netflix has continued to tackle. Max's spiritual successors can be seen in features like the short-lived "Surprise Me" (or Play Something) shuffle button, which Netflix introduced in 2021 and quietly discontinued in early 2023. The latest iteration to help you is their vertical video feed, which shows you a preview of popular clips from various Netflix shows or movies in the hope you jump over. Do you remember Max? Do you wish Netflix would bring it back somehow? Let us know in the comments down below.
The creator playbook goes corporate: the tiktok-ification of everything. May 18, 2026 On April 30, 2026, Netflix rolled out "Clips," a personalized, swipeable, vertical video feed inside its mobile app. The company pitched it as a curated highlight reel to help members decide what to watch next without endless scrolling. Five years ago, the wave of TikTok clones was easy to dismiss as a passing imitation cycle. But today, it has become the prerequisite for attention; LinkedIn, sports leagues, retailers, CPG brands, and now streamers have all converged on the same interface, and on the same distribution logic. This is what the creator playbook looks like: vertical, personalized, and scalable. Streaming and broadcast. The pattern across "big streaming" in 2026 is consistent: build a TikTok style discovery layer inside an app originally designed for the living room Netflix Clips, launched April 30, 2026. Image: Netflix Netflix. Netflix Clips ships as a discovery tool. It's an in-app highlight reel of trailers and moments from existing originals. CTO Elizabeth Stone has been explicit that Netflix isn't trying to be TikTok. It's trying to solve the discovery problem TikTok exposed. Disney Verts, launched March 12, 2026. Image: Disney+ Disney+. Disney+ is following close behind. At CES 2026, the company announced plans to roll out Verts. The new feed is expected to mix original short form content, repurposed social clips, and scenes adapted from existing films and series. Tubi Scenes, launched November, 2024. Image: Tubi Peacock and Tubi. Peacock and Tubi have added their own vertical surfaces, with Tubi's "Scenes" feature live since 2024. Fox. Fox Entertainment launched Fox Creator Studios, a digital first division that partners directly with creators on formats and IP, opening with food content from Gordon Ramsay, Rosanna Pansino, Jolly, Sorted Food, Food Theorists, and Little Remy Food. The legacy distribution moat, owning the home screen, the cable bundle, the linear schedule, has been eroded by viewers who now spend hours a day inside vertical feeds. If the streamer can't surface its own content in a format the audience already prefers, the audience will find something else inside TikTok or Shorts that they like just as much. | Company | Product | Launched | Content type | | Tubi | Scenes | 2024 | Short clips from movies and TV shows | | Peacock | Can't Miss Clips | 2025 | Highlights and can't-miss moments | | Netflix | Clips | April 2026 | Trailers, moments from originals | | Disney+ | Verts | March 2026 | Original short form content, repurposed social clips, and adapted scenes. | | Fox Entertainment | Fox Creator Studios | Later 2026 | Food content from Gordon Ramsay, Rosanna Pansino, Jolly etc. | The legacy distribution moat has been eroded by viewers who now spend hours a day inside vertical feeds. Publishers and revenue. If streamers are playing defense on attention, publishers are playing offense on ad dollars. If publishers can match creator economy ad formats with creator economy content surfaces, they can recapture some of the spend that has been migrating to TikTok, Reels, and Shorts. Whether the audience returns the visit is a separate question, but the inventory has to exist before the dollars can. What these examples have in common: the operating principles. Across streaming, publishing, professional networking, and CPG, the same set of principles keeps surfacing. Together, they read as a working definition of the creator playbook applied at corporate scale. Build the vertical surface inside your own product. Netflix Clips, Disney+'s upcoming feed, Tubi Scenes, LinkedIn's video tab, and Time's "Bytes" are all the same thing: a 9:16 feed embedded inside an app the company already owns. Treat distribution as the algorithm. The era of linear schedules and curated homepages is over. Personalized feeds have taken their place, and they need far more content to function. Native voice beats production value. Audiences and algorithms punish content that feels overproduced, generic, or obviously synthetic. What wins is AI for speed paired with a specific, imperfect, human voice. The real story of vertical video in 2026 is which companies are willing to take on the operating model that built TikTok: small autonomous teams, native voice, and scale. The creator playbook is the content strategy of the decade. The brands willing to actually run it are the ones everyone else will be studying in 2027 and beyond.
'Call My Agent!' Netflix movie: September release confirmed, first footage and everything we know. We just got a major update on the Call My Agent movie and better still the original series has returned. After years of on-and-off development and slow progress, Netflix confirmed a September 2026 release for the Call My Agent! movie is officially, with most of the original cast for the French series returning. Here is everything we know, and a recap of how we got here. Last night, the Call My Agent! cast was in Cannes for a red carpet photocall, and did a talk show appearance on France Télévisions' C A Vous. Alongside the promotion of the event movie, most of the cast played along for the - real - photographers, up to guest stars Vincent Macaigne and Laetitia Casta; though it remains unconfirmed, we can speculate that some of the footage may end up in the movie. Today, Netflix finally released the first footage - less a trailer than a short scene featuring Camille Cottin's Andréa Martel and Laure Calamy's Noémie Leclerc, and confirmed a global release for September 10th. Earlier this week, Netflix released the first promo stills for the movie. It seems like the release date for the project was supposed to remain confidential, but at the tail end of the talk-show segment, Laure Calamy let it slip that it would be in September. What is sure is that the Netflix French brass remains high on the project, with VP of French programming Pauline Dauvin highlighting it in the 2026 line-up in an expansive interview back in March. On December 4th, 2025, the official social media pages for Netflix France announced that the movie had officially wrapped. The movie shot mainly in Paris and the Île-de-France area. Both George Clooney and Eva Longoria are set for cameos in the movie, according to several reports (and statements by Clooney himself), but Netflix had no comment as to whether they would appear or additional details. They are also absent of the first released stills. Confirmed in early September by original creator Fanny Herrero, who was accepting an award in Le Havre, the Call My Agent! (original title: Dix Pour Cent) movie has been confirmed to be in production for global release on Netflix, while original broadcaster France 2 and France Télévisions are confirmed to co-finance the project (and a second-run broadcast on France 2 or on streaming platform france.tv later on). Meanwhile, after having been removed last July, all four seasons of the original show are back on Netflix globally as of November 23rd. The logline is below: "Five years after the ASK agency closed, Andrea wants to become a director. But when she loses her lead actor just days before shooting starts, she has to bring her old team back together, sparking old friendships - and rivalries." The series itself is an ambitious one for French television: a dramedy set in the French film industry, focusing on talent agents who are not used to the limelight, it was long considered by Canal+ until public broadcaster France 2 ordered development in 2011. After an arduous process and questioning around the idea of bringing in A-list French actors, which would be easier through the producer of the series, legendary agent Dominique Besnehard, the first season was broadcast in 2015 under the guidance of Fanny Herrero. She brought in a team of writers in order to develop snappy, quick dialogue and interweave the personal and professional lives of the characters with harmony. Netflix, which had barely begun producing its own French originals, bought second-run rights for France but, most crucially, global broadcast rights to the show, and so all four seasons had been available under the name Call My Agent! The series is credited with launching the international career of Camille Cottin (Andrea) and also starting the relationship between creator Fanny Herrero and Netflix. The latter left Call My Agent! ahead of its final season to sign an exclusive deal with the platform, which led to the 6-episode dramedy Drôle/Standing Up in 2022. The show was cancelled after a single season, while Call My Agent was remade multiple times. Netflix aired the Indian remake, while competing platforms, including Prime Video for the British version and SKY for the Italian version, also produced their own adaptations. Ever since the final episode of Call My Agent! was broadcast in November 2020, producer Dominique Besnehard has been on the record several times to confirm a movie was in active development. But he has always insisted that the problem lay with the busy schedules of the entire cast, and the need to find a workable script; Herrero had left the show due to creative differences, but was finally confirmed to write the sequel last year, alongside Lison Daniel. All of these issues seem to be bygones, as the entire cast is confirmed to return alongside veteran director Émilie Noblet at the helm (Parlement, Zorro): Laure Calamy, Thibault de Montalembert, Grégory Montel, Nicolas Maury, Fanny Sidney, and Liliane Rovère. Planned guest stars include Laetitia Casta, Vincent Macaigne, Ophélia Kolb, and Anne Marivin. Longtime producers of the show, Besnehard, Harold Valentin, and Michel Feller are producing through Mon Voisin Productions and Mother Productions. Speaking to Deadline, Herrero said of the characters: "They are so inspiring, I love them all. And the fact that I left and it's been almost five years now since the last season was released, [makes] it so good to be back again together." No timetable has been set for release, though it is expected sometime in late 2026. Until then, Netflix might make a new deal to bring back the complete series of one of its first international hits. Are you excited to see the upcoming Netflix original movie? Let us know in the comments below.
Dan Aykroyd joins Netflix's Ghostbusters animated series as executive producer. Dan Aykroyd, creator and star of the original Ghostbusters, has joined Netflix and Sony Pictures Animation's upcoming animated series as executive producer. Netflix announced the news as part of its Annecy International Animation Film Festival lineup announcement. Netflix has described the show as "based on the beloved Ghostbusters IP" and says it will "debut exclusively on Netflix in 2027." Plot specifics remain tightly under wraps. Aykroyd joins Ben Hibon, Elliott Kalan, Jason Reitman, Gil Kenan, and Amie Karp on the EP list. That's a stacked producing team with deep roots in the franchise's recent history. Reitman and Kenan recently co-wrote the live-action features Ghostbusters: Afterlife and Ghostbusters: Frozen Empire, with Reitman directing the former and Kenan directing the latter. No plot details yet but Nerdbot is hopeful to get some soon. Exact plot details are under wraps. However, it was reported that the 3D animated series would be tonally in line with the recent Ghostbusters films. Early rumors suggest the show is allegedly set in the '90s, during Walter Peck's initial run for mayor. Aykroyd has already shown real enthusiasm for the project. "We are doing a really neat animated Ghostbusters. It'll be coming out quite soon. The characters and the whole take and the look of Manhattan is really exciting." Aykroyd said He also hinted at something more meaningful beneath the ghost-busting. There may be "an opportunity there for those writers to address some of the issues that we need to heal and move on with our lives." Hibon, whose credits include Star Trek: Prodigy and Harry Potter and the Deathly Hallows: Part 1, has outlined a series that blends horror, comedy, sci-fi, and fantasy with a tactile, highly stylized visual approach. Early concept art shown to attendees featured four young heroes wielding Proton Packs. Facing off against a gritty Manhattan skyline, said to have evoked a similar energy to the Spider-Verse films. Production on the series will be handled by Netflix and Ghost Corps, Inc., which is based at Sony's Columbia Pictures. Flying Bark Productions announced they were working on the series, hiring for both Sydney and Spain. Reitman, Kenan, Hibon, and Kalan will be on hand for June 24th's "Next on Netflix Animation: from Ghostbusters to Brad Bird's Ray Gunn," which will include a world-exclusive preview of the series. Reports about the show first emerged four years ago. An expansion of the universe that started more than four decades back with Aykroyd's original. The series is not the only project in the new Ghostbusters pipeline. There is also an animated movie in the works. For fans of the franchise, it's shaping up to be a very busy stretch ahead.
'The God of the Woods' Netflix adaptation casts Maya Hawke & filming starts June 2026. Maya Hawke has been cast in the lead role of Netflix's TV adaptation of The God of the Woods, with filming starting in June 2026. Picture: Maya Hawke will play the lead role in Netflix's TV adaptation of Liz Moore's The God of the Woods Netflix will adapt Liz Moore's New York Times bestselling novel, The God of the Woods, into a brand-new television series. Maya Hawke is the first cast member announced for the series, and filming will get underway in June 2026. Liz Moore will serve as showrunner, writer, and executive producer on the series, working alongside Liz Hannah. Here's everything we know so far about The God of the Woods on Netflix. The God of the Woods is an upcoming Netflix Original drama series adapted from Liz Moore's 2024 novel of the same name. She will serve as the series co-showrunner, co-writer, and executive producer alongside Liz Hannah. Sony Pictures Television will produce the series, and Neal H. Moritz and Pavun Shetty will serve as executive producers for Original Film. Picture: Pavun Shetty (left) and Neal H. Moritz (right) are executive producers on The God of the Woods Moore and Hannah shared a joint statement about the adaptation with Netflix: "We love making TV and can't wait to bring The God of the Woods to life with our partners at Sony and Netflix. We hope everyone falls in love (and hate) with these characters as much as we have." What is the plot of The God of the Woods? Netflix has released a synopsis for The God of the Woods: "Based on The New York Times bestselling novel, The God of the Woods is a multigenerational drama series set in the Adirondacks. It explores the Van Laar family's dark secrets, class tensions, and the mysterious disappearance of 13-year-old Barbara Van Laar from her family's summer camp - in the wake of an earlier family tragedy that may be related. As the past and present collide, the Van Laars' wealth and influence unravel, revealing the damaging consequences of privilege and the abuse of power." Who are the cast members of The God of the Woods? The first cast member announced for The Good of the Woods has been confirmed as Maya Hawke, who will play Judy Luptack. Hawke is no stranger to Netflix thanks to her role as Robin Buckley in Stranger Things, Jamie Bernstein in Maestro, Heather in Fear Street, and the narrator of Nightmares of Nature. Ironically, on the website MyCast, where fans have been submitting their favourite actors they would love to see cast in the series, Hawke was the favorite to play TJ Hewitt. While Hawke may have been cast in a different role, the fans certainly had a gut feeling she would be involved in the project somehow. The second cast member confirmed to star in The God of the Woods is Academy Award nominee and BAFTA winner Kerry Condon, who will play Alice Van Laar. The actress recently starred in Netflix's Train Dreams and previously appeared in F1, Better Call Saul, the MCU as the voice of Friday, Star Wars: Skeleton Crew, and The Banshees of Inisherin. What is the production status of The God of the Woods? Development Filming Scheduled Filming Ongoing Post-Production As reported in issue 1501 of Production Weekly, filming is scheduled to begin on June 1, 2026, and run for several months, concluding on October 1, 2026. When is The God of the Woods on Netflix? With filming to conclude by December 2026, the earliest we could expect to see The God of the Woods on Netflix is in late 2027 or early 2028. For now, we await further updates from Netflix. Are you excited to watch The God of the Woods on Netflix? Let us know in the comments below!
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Industries
Consumer Software
Entertainment
Company Size
10,001+
Company Stage
IPO
Headquarters
Los Gatos, California
Founded
1997
Find jobs on Simplify and start your career today