Automattic

Automattic

Online content creation and management tools

About Automattic

Simplify's Rating
Why Automattic is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Software

Entertainment

Company Size

1,001-5,000

Company Stage

Late Stage VC

Total Funding

$757.4M

Headquarters

San Francisco, California

Founded

2005

Overview

Automattic develops and manages WordPress.com, a widely-used platform for creating websites and blogs. Users can easily set up their online presence through a user-friendly interface that allows for customization and content management. Automattic operates on a freemium model, offering basic services for free while charging for premium features like advanced design options and additional storage. This approach makes it accessible to a variety of users, including bloggers, small businesses, and large organizations. Unlike many competitors, Automattic also contributes to open-source projects and provides mobile applications for managing WordPress sites, enhancing user experience. The company's goal is to improve the web by offering tools that empower individuals and organizations to share their stories and services online.

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Simplify's Take

What believers are saying

  • Increased demand for AI-driven tools boosts Automattic's market potential.
  • The rise of headless CMS platforms complements Automattic's flexible offerings.
  • Blockchain integration in CMS could open new opportunities for Automattic.

What critics are saying

  • Ongoing legal dispute with WP Engine may harm Automattic's reputation.
  • Acquisitions like WPAI and Harper could strain Automattic's resources.
  • Studio Sync's adoption may falter if it lacks competitive features.

What makes Automattic unique

  • Automattic offers a freemium model, attracting a wide range of users.
  • The company supports open source projects, enhancing its community-driven approach.
  • Automattic's acquisition of WPAI strengthens its AI capabilities for WordPress.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$757.4M

Above

Industry Average

Funded Over

6 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Remote Work Options

Unlimited Paid Time Off

Flexible Work Hours

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
The Repository
Feb 26th, 2025
Automattic Hit With Class Action Over WP Engine Dispute, Accused of Anti-Competitive Tactics

Automattic is facing a class action lawsuit over its feud with WP Engine, with a cybersecurity expert accusing CEO Matt Mullenweg of waging "nuclear war" against the hosting company at the expense of hundreds of thousands of its customers.

MamStartup
Jan 28th, 2025
Openvibe secures $800K for growth

Openvibe, a startup integrating new-generation social networks into one app, secured $800k from investors including Automattic, Tensor Ventures, and Jan Široký. The funding aims to accelerate app development and platform integration, offering users more freedom and content control. Led by Founders VC, the investment round highlights Openvibe as an alternative to traditional social networks, addressing user frustration with closed ecosystems. CEO Matěj Švancer notes a shift of over 100 million U.S. users to new platforms.

Ahoi
Jan 10th, 2025
Automattic Launches Studio Sync for WordPress.com

After releasing Studio, an open source local development environment for WordPress, and Studio Assistant (see The Pier #73), Automattic has just launched Studio Sync for WordPress.com.

HinduWire
Dec 21st, 2024
WordPress.org Temporarily Suspends Free Services Due to Legal Dispute

The dispute deepened in October when Automattic forked the Advanced Custom Fields (ACF) plugin and launched a new version called Secure Custom Fields.

VentureBeat
Dec 19th, 2024
Samsung And Netflix Partner On Squid Game Season 2 And Squid Game Unleashed

Samsung is teaming up with Netflix to bring its streaming app to the Galaxy Store, just in time to unwrap new content for Squid Game.As part of this partnership, anyone with a Galaxy device who visits the Galaxy Store can unlock an exclusive never-before-seen clip from Squid Game as the highly anticipated second season premiers December 26 on Netflix.Fans of the series can also access Squid Game: Unleashed, the latest mobile title from Netflix Games.For a limited time, Galaxy device owners can see an exclusive sneak peek of Squid Game Season 2 in the Galaxy Store. Eagerly awaiting fans can view a clip at the dark, twisted storyline for the upcoming season, giving them a preview of the dystopian suspense to come. The new season can also be streamed on-the-go via a Galaxy smartphone or tablet through the Netflix app, available to download today.Squid Game ignited a global cultural phenomenon upon its release in 2021, becoming Netflix’s most-watched show with 1.65 billion hours viewed in its first month. Now, with Season 2 on the horizon, Samsung and Netflix are delivering an exclusive sneak peek to Galaxy users, building on the series’ immense global popularity.Squid Game: UnleashedReleased yesterday, Squid Game: Unleashed is the definitive Squid Game video game. You can expect brutal competition in this multiplayer battle royale game. Play with friends (or enemies) online and see if you have what it takes to outlast and defeat all the other contestants in each twisted tournament.With deadly challenges pulled from the series and more new games inspired by classic childhood activities, each round is a dark trip down memory lane

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