Endgame

Endgame

Data-driven sales platform for software companies

Overview

Endgame.io provides a data-driven sales platform that helps software companies move from traditional top-down selling to user-driven, trial-based models. It analyzes sales, product, and market data to guide when sales reps should take actions, streamlining workflows and improving deal closure. The platform uses subscription pricing and automates parts of the sales process to increase efficiency. Endgame differentiates itself by focusing on customer behavior and modern sales motions tailored to software with free trials and value-first buying, rather than high-cost executive-led pitches. Its goal is to help software teams optimize their sales strategies, close deals faster, and scale revenue as they adopt more user-driven buying experiences.

About Endgame

Simplify's Rating
Why Endgame is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

11-50

Company Stage

Series B

Total Funding

$47.3M

Headquarters

Los Angeles, California

Founded

2021

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Simplify's Take

What believers are saying

  • Endgame updated its blog on 2026-07-16, showing ongoing product messaging and shipping.
  • The company now emphasizes enterprise research, meeting prep, and QBRs for sellers.
  • Its $47.5 million total funding still finances hiring, integration depth, and AI model training.

What critics are saying

  • Endgame still discloses no 2026 revenue, customer count, or growth metrics.
  • Gong, Salesforce, and HubSpot already sit inside enterprise seller workflows.
  • A Salesforce feature launch can erase Endgame's standalone demand in one quarter.

What makes Endgame unique

  • Endgame 2.0, announced 2024-11-12, unifies CRM, email, calls, LinkedIn, and 10-Ks.
  • It targets Salesforce and Gong users, avoiding AI SDR spam and inbox blasting.
  • Figma, Loom, Airtable, and Retool validated its product-led sales workflow from day one.

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Funding

Total Funding

$47.3M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Endgame
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-4%

2 year growth

-4%
The Times
Dec 9th, 2023
Omid Scobie: My stomach flipped when I saw 'royal racists' text

In a column for the i newspaper, he wrote that his "stomach flipped" the moment he discovered Dutch copies of Endgame named King Charles and the Princess of Wales as the senior royals who were said to have made remarks speculating about the skin colour of the Duke and Duchess of Sussex's unborn child.

Endgame
Apr 5th, 2023
Cut out the noise by adding firmographic Filters to Signals

In this product update, Endgame introduce an enhancement to Signals that allows reps to add firmographic Filters to target specific titles, teams, segments, verticals, and more.

Endgame
Mar 16th, 2023
Personalize outreach using product data quickly and easily

In this product update, Endgame introduce Prospect Multi-select, a new feature that makes it easy for sales reps to add users to personalized sequences based on their product behavior.

Endgame
Dec 8th, 2022
Know when Signals are firing with the Feed

In this product update, Endgame introduce the Feed, a new feature that gives users a stream of Signals they should take action on, helping sales be more proactive and efficient.

Endgame
May 5th, 2022
Endgame launched Trends: real-time insight on Apr 5th 22'.

Endgame recently introduced Trends: real-time insight into ‘what changed’ for product-led sales.

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