Powered by Listrak Intelligence, the report analyzes key benchmarks and KPIs across 14 retail verticalsLITITZ, Pa., March 25, 2025 /PRNewswire/ -- Listrak , the retail industry's person-first marketing platform, issued its 2025 Cross-Channel Benchmark Report , providing data-driven insights into how retailers and brands are navigating the competitive landscape. Analyzing 14 verticals to provide benchmarks and strategic recommendations, the report revealed an overall surge in retailers' messaging volume, with email volume up 43% and SMS increasing an astounding 93% year-over-year, among other key trends."In the highly competitive retail industry, data-driven strategies are the key to marketers' success," said Jamie Elden, Chief Revenue Officer, Listrak. "Leveraging Listrak's expertise and predictive intelligence, Listrak's 2025 Cross-Channel Benchmark Report is an essential guide for marketers to compare their campaign performance to others in their vertical, as well as gain key insights into overall trends, keeping them ahead of the competition."The report, which follows the recent release of Listrak's 2025 Beauty & Fashion Benchmark Report, features data and analysis conducted by Listrak Intelligence, which unites AI-powered insights with industry-specific expert analysis.Key findings Include:Surge in Retailers' Messaging Volume: Retailers significantly increased messaging volume in response to increased competition and declining brand loyalty among consumers. Email volume increased by 43% and SMS increased by 93% year-over-year (YOY). The surge was driven by brands who focused on re-engaging dormant subscribers (+163% in send volume) and those with organic list growth (+5% email and +20% SMS).Retailers significantly increased messaging volume in response to increased competition and declining brand loyalty among consumers. Email volume increased by 43% and SMS increased by 93% year-over-year (YOY)

Powered by Listrak Intelligence, the analysis reveals key insights for beauty and fashion brands around SMS, loyalty and overcoming e-commerce "window shopping"LITITZ, Pa., March 18, 2025 /PRNewswire/ -- Beauty shoppers are twice as likely to convert after receiving an SMS cart abandonment message and 2.6 times more likely to convert after receiving an SMS price drop alert, according to a new report from Listrak , the retail industry's person-first marketing platform. The insights are part of the 2025 Beauty & Fashion Benchmark Report from Listrak, which powers digital connections for leading beauty and fashion brands including Peter Thomas Roth, COOLA, Oscar de la Renta and 7 For All Mankind.Like beauty shoppers, fashion consumers also are embracing SMS, the Listrak report found. In the fashion vertical, every SMS campaign analyzed saw a year-over-year conversation rate increase, proving that fashion shoppers are becoming more comfortable purchasing directly from their phones."Listrak is more than a platform—it's a partner," said Jamie Elden, Listrak's Chief Revenue Officer, who also leads Listrak's beauty and fashion division. "With Listrak's expertise and predictive intelligence, we help fashion and beauty brands anticipate trends, optimize strategies, and make faster, smarter marketing decisions, driving real-time results."The report's data and analysis were conducted by Listrak Intelligence, which unites AI-powered insights with industry-specific expert analysis.Additional findings include:Loyalty Programs Take Center Stage: Beauty brands overhauled their loyalty strategies, leading to a staggering 60X year-over-year increase in loyalty sends. These campaigns saw 2X higher conversion than overall benchmarks. Fashion brands increased loyalty sends by 167% year-over-year as more brands launched or revamped their programs.Beauty brands overhauled their loyalty strategies, leading to a staggering 60X year-over-year increase in loyalty sends