Leading online marketplace consolidates SMS and email programs with Listrak, supercharging e-commerce personalizationLITITZ, Pa., April 24, 2025 /PRNewswire/ -- Listrak, the retail industry's person-first marketing platform, today announced the expansion of its partnership with Uncommon Goods, the online marketplace that connects independent artists and makers with shoppers seeking truly unique, hand-picked designs. As part of the expanded partnership, Uncommon Goods will consolidate its SMS and email programs on Listrak's platform, seamlessly integrating its data and cross-channel messaging to power hyper-personalized customer experiences.Listrak, which has been Uncommon Goods' email marketing partner for over six years, won the SMS program following a competitive review process."At Uncommon Goods, we take a person-first approach to all aspects of our business, from our customers, to our makers and employees," said Brian Hashemi, Chief Marketing & Analytics Officer, Uncommon Goods. "By expanding our successful long-standing Listrak partnership and consolidating our email and SMS programs within Listrak's person-first platform, we will enhance the customer experience even further, helping ensure each customer finds the perfect item from our collection of the most unique goods anywhere in the world.""With our expanded partnership, Listrak and Uncommon Goods will work closely together to turn data insights into results-oriented action," said Jamie Elden, Chief Revenue Officer, Listrak. "With the consolidation of email and SMS, we now can leverage unified data to drive increased cross-channel personalization, enhancing customer experience and delivering increased revenue."About ListrakListrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences. Built for leading retailers and brands, Listrak drives measurable customer growth, maximizes efficiency, and delivers exceptional revenue results. For more information, visit https://www.listrak.com/.About Uncommon GoodsFounded by Dave Bolotsky in 1999, Uncommon Goods' online marketplace connects makers and their creations with shoppers looking for truly unique goods

Powered by Listrak Intelligence, the report analyzes key benchmarks and KPIs across 14 retail verticalsLITITZ, Pa., March 25, 2025 /PRNewswire/ -- Listrak , the retail industry's person-first marketing platform, issued its 2025 Cross-Channel Benchmark Report , providing data-driven insights into how retailers and brands are navigating the competitive landscape. Analyzing 14 verticals to provide benchmarks and strategic recommendations, the report revealed an overall surge in retailers' messaging volume, with email volume up 43% and SMS increasing an astounding 93% year-over-year, among other key trends."In the highly competitive retail industry, data-driven strategies are the key to marketers' success," said Jamie Elden, Chief Revenue Officer, Listrak. "Leveraging Listrak's expertise and predictive intelligence, Listrak's 2025 Cross-Channel Benchmark Report is an essential guide for marketers to compare their campaign performance to others in their vertical, as well as gain key insights into overall trends, keeping them ahead of the competition."The report, which follows the recent release of Listrak's 2025 Beauty & Fashion Benchmark Report, features data and analysis conducted by Listrak Intelligence, which unites AI-powered insights with industry-specific expert analysis.Key findings Include:Surge in Retailers' Messaging Volume: Retailers significantly increased messaging volume in response to increased competition and declining brand loyalty among consumers. Email volume increased by 43% and SMS increased by 93% year-over-year (YOY). The surge was driven by brands who focused on re-engaging dormant subscribers (+163% in send volume) and those with organic list growth (+5% email and +20% SMS).Retailers significantly increased messaging volume in response to increased competition and declining brand loyalty among consumers. Email volume increased by 43% and SMS increased by 93% year-over-year (YOY)