Breakthrough no-code e-commerce marketing tool empowers retailers to curate dynamic, personalized on-site experiences, supercharging new customer acquisitionLITITZ, Pa., June 5, 2025 /PRNewswire/ -- Listrak , the retail industry's person-first marketing platform, today announced the launch of Experience Builder , its new no-code tool designed to supercharge list growth by empowering marketers to design and deploy personalized, on-brand pop-up experiences. Created to help teams grow their owned audiences, collect more first-party data, and drive stronger revenue outcomes, Experience Builder provides dynamic on-site content experiences unique to each visitor that marketers can build and manage at scale.With Experience Builder, marketers can seamlessly curate tailored onsite customer experiences based on unified identity and behavior across email, SMS, and web, fueling acquisition and revenue growth.Experience Builder provides marketers with:Intuitive drop-and-drag editor: Create, test, and deploy high-converting on-site experiences such as entrance pop-ups, sticky buttons and exit pop-ups in minutes, without any HTML or CSS, using a user-friendly drag-and-drop interface.Create, test, and deploy high-converting on-site experiences such as entrance pop-ups, sticky buttons and exit pop-ups in minutes, without any HTML or CSS, using a user-friendly drag-and-drop interface. Library of Pre-Built Templates: Choose from a library of high-impact designed, ready-to-use templates that align with marketing goals and can be customized in seconds with real-time content updates and design changes.Choose from a library of high-impact designed, ready-to-use templates that align with marketing goals and can be customized in seconds with real-time content updates and design changes. Supercharged First-Party Data Acquisition: In a post-cookie world, the ability to collect and activate first-party data isn't just a competitive advantage - it's a requirement. Experience Builder makes it easy to capture valuable, zero- and first-party data directly from site visitors. That data flows into the Listrak platform, powering smarter segmentation and more relevant messaging that resonates, leading to stronger conversion.In a post-cookie world, the ability to collect and activate first-party data isn't just a competitive advantage - it's a requirement

Listrak partnership expansion provides scalability supporting LAFCO's rapid growth in fast-paced fragrance categoryLITITZ, Pa., May 8, 2025 /PRNewswire/ -- LACFO New York , the modern fragrance company dedicated to elevating everyday moments into powerful sensory journeys, announced it has expanded its partnership with Listrak , the retail industry's person-first marketing platform. Designed to accommodate and accelerate growth, the expansion comes at a time of high demand for LAFCO's web-exclusive products, including its recent debut of Out of Office, an exclusive limited-edition scent inspired by destination getaways, which sold out in 36 hours.As part of its enhanced partnership, Listrak will support increased volume in email and SMS campaigns, based on LAFCO's growing subscriber list. In the past year, LAFCO's email subscribers grew +39% and SMS subscribers grew +15%. Over the seven years of their Listrak partnership, LAFCO's e-commerce revenue has increased over 182%.Listrak works closely with LAFCO's in-house e-commerce team, leveraging a full suite of personalization that includes website pop-ups, on-site recommendations and predictive content. The program is designed to reach, engage with and meet the needs of consumers at each stage of their journey from on-site acquisition to email recommendations to post-purchase communications, LAFCO also leverages Listrak's beauty industry expertise, including proprietary industry benchmarks, data, real-time behaviors and trends."For over three decades, LAFCO has been setting new standards in what home fragrance can be, combining elegant design with precise science to create the finest products on the market," said Jon Bresler, LAFCO Founder. "We bring that same focus on creativity, innovation and cutting-edge data-driven strategies to e-commerce and customer communications

Leading online marketplace consolidates SMS and email programs with Listrak, supercharging e-commerce personalizationLITITZ, Pa., April 24, 2025 /PRNewswire/ -- Listrak, the retail industry's person-first marketing platform, today announced the expansion of its partnership with Uncommon Goods, the online marketplace that connects independent artists and makers with shoppers seeking truly unique, hand-picked designs. As part of the expanded partnership, Uncommon Goods will consolidate its SMS and email programs on Listrak's platform, seamlessly integrating its data and cross-channel messaging to power hyper-personalized customer experiences.Listrak, which has been Uncommon Goods' email marketing partner for over six years, won the SMS program following a competitive review process."At Uncommon Goods, we take a person-first approach to all aspects of our business, from our customers, to our makers and employees," said Brian Hashemi, Chief Marketing & Analytics Officer, Uncommon Goods. "By expanding our successful long-standing Listrak partnership and consolidating our email and SMS programs within Listrak's person-first platform, we will enhance the customer experience even further, helping ensure each customer finds the perfect item from our collection of the most unique goods anywhere in the world.""With our expanded partnership, Listrak and Uncommon Goods will work closely together to turn data insights into results-oriented action," said Jamie Elden, Chief Revenue Officer, Listrak. "With the consolidation of email and SMS, we now can leverage unified data to drive increased cross-channel personalization, enhancing customer experience and delivering increased revenue."About ListrakListrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences. Built for leading retailers and brands, Listrak drives measurable customer growth, maximizes efficiency, and delivers exceptional revenue results. For more information, visit https://www.listrak.com/.About Uncommon GoodsFounded by Dave Bolotsky in 1999, Uncommon Goods' online marketplace connects makers and their creations with shoppers looking for truly unique goods