Overview

Outside Interactive operates in the active lifestyle industry, focusing on outdoor enthusiasts who are interested in health, nutrition, fitness, gear, and travel. The company manages over 20 brands that provide content and experiences tailored to individuals who enjoy outdoor activities, whether they are beginners or advanced adventurers. Outside's primary offering is the Outside+ membership program, which allows subscribers to access unlimited content across its network, including on-demand features from Outside Watch. This subscription model creates a reliable revenue stream for the company. Additionally, Outside collaborates with leading organizations in the industry, likely through sponsorships or advertising, to further enhance its income. A key differentiator for Outside is its ability to foster engaged communities centered around outdoor interests, providing valuable information and experiences that guide and inspire its audience throughout their outdoor journeys.

Simplify's Take

What believers are saying

• Growing interest in virtual fitness experiences can expand Outside's digital content offerings.
• Eco-conscious travel trends offer opportunities for sustainable content and partnerships.
• The rise of micro-adventures aligns with Outside's community engagement focus, attracting more subscribers.

What critics are saying

• Increased competition from platforms like Peloton and Strava may draw users away.
• Free content platforms and influencers could reduce the perceived value of Outside's subscriptions.
• Economic downturns may impact revenue from Outside's subscription-based model.

What makes Outside Interactive unique

• Outside Interactive offers a unique subscription model with access to diverse outdoor content.
• The company has built a strong community of engaged outdoor enthusiasts and adventurers.
• Outside Interactive's partnerships with leading organizations enhance its brand visibility and credibility.

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Funding

Total Funding

$159.5M

Above

Industry Average

Funded Over

2 Rounds

$150,000,000

Series B

Feb 2021

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Above Average

Industry standards

Ind Avg. $35M

$4M

$30M

$45M

$65M

$100M

$150M

View all funding stages