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Outside Interactive
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Active lifestyle media network with subscriptions
Outside Interactive
Work Here?
Active lifestyle media network with subscriptions
Overview
Outside focuses on active-lifestyle media for outdoor enthusiasts, curating content from 20+ brands across health, fitness, gear, travel, and more. Its flagship Outside+ subscription grants unlimited access to network content and Outside Watch on-demand features. It earns revenue from memberships and partner sponsorships/advertising with industry organizations. The company differentiates itself by cultivating engaged outdoor communities and guiding people along their journeys with reliable information and accessible experiences, aiming to inspire more outdoor activity.
About Outside Interactive
Industries
Consumer Software
Entertainment
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
$214M
Headquarters
Boulder, Colorado
Founded
2021
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Simplify's Take
What believers are saying
- Outside reported its first profit in 2025 on $125 million revenue.
- The February 2025 Inntopia acquisition expanded travel software contracts across 200-plus destinations.
- The 2025 Outside Festival drew 35,000 attendees, nearly doubling year over year.
What critics are saying
- Outside sued outside.com owner on July 23, 2025; the domain fight drags on.
- February 2025 layoffs cut 20 staff; more brand shrinkage weakens editorial moat.
- Vector's August 2026 $50 million secured debt raises leverage and refinancing pressure.
What makes Outside Interactive unique
- Outside bundles media, mapping, travel, and events across 25 brands.
- Outside+ monetizes inspiration through subscriptions, discounts, courses, and booking workflows.
- Inntopia and MapMyFitness connect content directly to outdoor commerce and activity tracking.
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Funding
Total Funding
$214M
Above
Industry Average
Funded Over
3 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Flexible Work Hours
Paid Sick Leave
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Vector Velocity ("Vector"), the direct credit investment strategy of Vector Capital Management, L.P., has completed a $50 million senior secured credit inves...
Outside Interactive, formerly Outside Media, reported its first profit in 2024 after five years of transformation under CEO Robin Thurston. The company generated $125 million in revenue, up 23% year-over-year. Since Thurston raised $150 million in February 2021, Outside has fundamentally restructured its business model. Digital subscriptions and recurring services now account for 60% of revenue, whilst digital advertising has shrunk to 40%, reversing the 70% advertising dependence of 2021. The company has acquired numerous businesses beyond traditional publishing, including fitness apps like MapMyFitness, mapping services like Trailforks, booking platform Inntopia, and photography platform FinisherPix. Thurston emphasises Outside Interactive is no longer a media company, having reoriented around these digital services whilst maintaining legacy outdoor titles including Ski, Backpacker and Yoga Journal.
Early Bird Festival Tickets and VIP Packages on Sale This Wednesday, December 11DENVER, Dec. 10, 2024 /PRNewswire/ -- Following the overwhelming success of last year's event, the Outside Festival with presenting sponsors Capital One and REI Co-op will return to downtown Denver's Civic Center Park, May 31-June 1, 2025. Bigger and better, this year's event will feature a top shelf music lineup, films, speakers, outdoor sports, and much more. Tickets officially go on sale starting this Wednesday, Dec. 11 at 10 a.m. Mountain Standard Time
The company, now with 100 million registered users, is building a social network for outdoor enthusiasts.
The company has grown rapidly in the past two years, after Pocket Outdoor Media acquired Outside magazine and several other brands in February 2021 and changed its name to Outside.
Outside Interactive is Hiring for 7 Jobs on Simplify!
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About Outside Interactive
Industries
Consumer Software
Entertainment
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
$214M
Headquarters
Boulder, Colorado
Founded
2021
Outside Interactive is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today