New Jersey Devils Name Prudential Financial as First-Ever Away Jersey Patch Partner; PGIM Joins as Away Helmet Decal Partner TMCnet News [October 02, 2026] | / | New Jersey Devils Name Prudential Financial as First-Ever Away Jersey Patch Partner; PGIM Joins as Away Helmet Decal Partner The New Jersey Devils announced today a multi-year expansion of their longstanding partnership with Prudential Financial Inc., designating Prudential as the club's first-ever away jersey patch partner and PGIM, Prudential's $1.5 trillion global asset management business*, as the team's away helmet decal partner. The expanded partnership further strengthens Prudential's ties to its headquarters city of Newark through community initiatives such as the Raise Jersey program, in which Prudential will serve as presenting partner, and extended support for Military Appreciation Night initiatives. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261002172361/en/ New Jersey Devils name Prudential Financial as first-ever away jersey patch partner; PGIM joins as away helmet decal partner. Prudential, the Official Financial Services Partner for the New Jersey Devils and Prudential Center, became the first company in NHL history to enter into a helmet branding agreement in 2020, one of the most prominent branding opportunities in the game. The addition of the PGIM logo on away helmets complements the Prudential logo already featured on home helmets, extending the company's brand visibility at every Devils game. The club's first-ever away jersey patch, featuring Prudential's iconic logo, and PGIM helmet decal will debut on October 3 against the New York Islanders. Together with the helmet assets, Prudential is bolstering its brand presence with the Devils across broadcast, social, digital and in-arena channels, and deepening their longstanding partnership for over twenty years. To view photos of the new patch and helmet decal, please click here. "For nearly two decades, our partnership with the New Jersey Devils has helped Prudential build meaningful connections with fans and customers while driving positive impact in the local Newark community and across the state," said Richard Parkinson, chief brand and marketing officer at Prudential Financial. "This next chapter of our partnership strengthens that connection and enables the company to more broadly engage audiences, while reinforcing our promise to help people protect what they've spent a lifetime building so they can live better lives, longer." "Our jersey symbolizes more than just a hockey team, and we're proud to represent partners like Prudential and PGIM on the road camera who are as dedicated to our community as we are," said Nico Hischier, Captain of the New Jersey Devils. The partnership expansion reflects Prudential's deep roots in Newark, the city it has called home for more than 150 years. Together with the Devils, Prudential is helping strengthen Newark as a vibrant community and cultural destination through programs that increase access to hockey for young people, support local organizations, and honor community heroes. "Prudential has been an integral partner of the New Jersey Devils and Prudential Center for more than two decades, and this expanded partnership fortifies our brands and creates lasting impact throughout Newark and New Jersey," said Jake Reynolds, President, New Jersey Devils and Prudential Center. "As Prudential becomes our first-ever away jersey patch partner and PGIM joins as our away helmet decal partner, we're building on a stron foundation on and off the ice, while creating new opportunities to engage fans, support community organizations, honor our heroes, and invest in the future of our region." As the presenting partner of the Devils' Raise Jersey Program, Prudential will partner with the Devils to spotlight Newark-based nonprofits and social service organizations addressing community needs. Through in-arena visibility and features across social media, radio and television, the program amplifies their work, deepens community engagement and connects fans with opportunities to make a positive impact across Newark. Building on its role as presenting partner of the annual Military Appreciation Night, Prudential will collaborate with the Devils to extend recognition of local heroes throughout the season through storytelling, community engagement, and other meaningful moments. The partnership will also continue to create opportunities for New Jersey youth to participate in the game through the annual donation of 200 hockey helmets to a local youth hockey organization selected by Prudential and the Devils. The helmets will be presented at an event hosted by the Devils at Prudential Center. About The New Jersey Devils: The New Jersey Devils are part of the 32-team National Hockey League, with teams throughout the United States and Canada. Established in 1982, they recently celebrated their 40th season in the Garden State. During that time, the team has won three Stanley Cup Championships: 1995, 2000 and 2003. Follow the Devils at NewJerseyDevils.com, on Facebook, X, and Instagram. The New Jersey Devils organization is a HBSE property. About Prudential Center: Prudential Center is the world-class sports and entertainment venue located in downtown Newark, New Jersey. Opened in October 2007, the state-of-the-art arena is the home of the National Hockey League's (NHL) three-time Stanley Cup Champion New Jersey Devils, Seton Hall University's NCAA Division I Men's Basketball program, Professional Women's Hockey League's (PWHL) New York Sirens and more than 210 concerts, family shows and special events each year. Ranked in the Top 10 worldwide by Pollstar, Billboard and various other industry publications, Prudential Center is recognized as one of the premier venues in the United States, and hosts over 2 million guests annually. For more information about Prudential Center, visit prucenter.com and follow the arena on Facebook, X, Instagram, and TikTok @PruCenter. Prudential Center is a HBSE property. About Prudential Financial: Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.6 trillion in assets under management as of June 30, 2026, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential's iconic Rock symbol has stood for strength, stability, expertise, and innovation for over 150 years. For more information, please visit news.prudential.com. About PGIM: PGIM is the global asset management business of Prudential Financial, Inc. (NYSE: PRU), with $1.5 trillion in assets under management.* PGIM offers clients deep expertise across public and private asset classes, delivering a diverse range of investment strategies and tailored solutions-including fixed income, equities, real estate and alternatives. With 1,500+ investment professionals across 40 offices in 20 countries, TMCnet serve retail and institutional clients worldwide. For more information, visit pgim.com. * As of June 30, 2026. Assets are rounded to the nearest full number. View source version on businesswire.com: https://www.businesswire.com/news/home/20261002172361/en/ [ Back To TMCnet.com's Homepage] |

Prudential to consolidate in Newark, plans to sell two of three office towers. Prudential Financial Inc. plans to sell its iconic Plaza Building at 751 Broad St. in Newark, its longtime corporate headquarters, and a second building at 213 Washington St. as part of a plan to consolidate at 655 Broad St. - Courtesy: Prudential. By Joshua Burd Prudential Financial intends to sell two of its Newark office buildings, including its iconic white marble headquarters, with plans to consolidate at a 740,000-square-foot tower that the company opened in 2015 and at additional leased locations. Andrew Sullivan, its CEO, announced the plans in an op-ed published Wednesday morning by NJ.com. While he expressed the company's continued commitment to Newark, its home since its founding in 1875, he said its growth has required it "to change with the needs of our customers, including how we work and where we invest." That includes selling its Plaza Building at 751 Broad St. and another building at 213 Washington St. and moving its headquarters to what's known as the Tower Building, at 655 Broad St. A company representative said it could not yet share additional details about brokers or plans for the leased space. "As Prudential becomes a more focused company, we are aligning our real estate footprint with our strategy and future ways of working," it said in an accompanying statement Wednesday. "Establishing the Tower Building as Prudential's global headquarters will create a more connected workplace and enable more efficient use of resources. Newark remains Prudential's home and we are proud to remain part of the community." BINJE was the first to report the move after the op-ed on NJ.com. Sullivan, meantime, said the building sales will take place over the next several years and emphasized that "Newark is our home and it will remain our global headquarters as we prepare Prudential for the future." Prudential Financial opened its new 20-story, 740,000-square-foot office tower in downtown Newark in 2015. - Courtesy: Prudential "Our Newark campus was built for a different version of Prudential," he wrote. "Today, RE-NJ has a different mix of businesses, a different workforce and different space needs. "Several of our buildings are underutilized. Keeping space we no longer need comes at a cost. By putting those resources to work elsewhere, we can invest more in the people, technology and capabilities that help us serve customers and meet their changing needs." The global financial services giant, perhaps the city's best-known corporate and philanthropic anchor, opened its 20-story Tower Building in August 2015 as an expansion of Newark campus and the home of some 3,000 employees. Developed on Prudential's behalf by SJP Properties, the glass-exterior structure achieved gold certification on the U.S. Green Building Council's Leadership in Energy and Environmental Design scale. The $444 million project was also one of the city's highest-profile commercial projects in decades and helped activate a stretch of Broad Street, paving the way for other development, including the mixed-use restoration of the historic Hahne & Co. building. As BINJE noted, Prudential's news follows PSEG's announcement earlier this year that it would sell its longtime tower at 80 Park Place and split operations across multiple locations. And, late last year, Horizon Blue Cross Blue Shield of New Jersey said it was weighing plans for a new ground-up headquarters in the city as NJ Transit looks to sell 1 and 3 Penn Plaza East, the longtime headquarters of both organizations before the agency moved to the nearby Gateway Two building. Joshua Burd. Joshua Burd, an award-winning reporter and editor, has been covering New Jersey commercial real estate for 13 years. Many industry leaders view him as the go-to real estate reporter in the state, a role he is eager to continue as the editor of Real Estate NJ. He is a lifelong New Jersey resident who has spent a decade covering the great Garden State.