Overview

Connexity is a performance marketing firm that helps retailers acquire new customers and grow sales. It runs fully managed retail growth campaigns using a mix of channels, including its premium publisher network, the ShopYourLikes social influencer platform, and Google Product Listings Ads, to place ads where high-value customers are active. The service uses sophisticated technology to optimize ad opportunities across these channels and manage campaigns at scale for hundreds of clients and thousands of product campaigns. Compared with others, Connexity combines a broad multi-channel reach with a managed, technology-driven approach and uses its established publisher network and influencer platform to reach hard-to-reach customers, including 40% of the Internet Retailer Top 100 companies and 1600 active campaigns. The company's goal is to help retailers find new customers and increase sales by delivering incremental opportunities beyond traditional advertising channels.

Simplify's Take

What believers are saying

• Social Commerce yields 2x new customers through ShopYourLikes influencers.
• Search Shopping Ads boost impressions 25% via Bing partnerships.
• Mobile Shopping Ads generate $1B sales in buy-now-pay-later apps.

What critics are saying

• Google's mid-2026 cookie phase-out slashes targeting accuracy 40-60%.
• Criteo undercuts pricing, captures 25% more share from Walmart.
• Taboola's stock collapse erodes funding by Q4 2025 earnings.

What makes Connexity unique

• Connexity delivers $5B annual new sales via exclusive open web integrations.
• Fully managed service optimizes 1600 campaigns for 40% of IR Top 100.
• Audience Discovery Platform uses multi-graph for precise ad matching.

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