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About Connexity
Industries
Consumer Software
Consumer Goods
Company Size
51-200
Company Stage
Acquired
Total Funding
$805M
Headquarters
Los Angeles, California
Founded
1996
Overview
Connexity helps retailers find new customers and grow their sales through performance marketing. They use a mix of traditional and modern digital marketing channels, including a premium publisher network and a social influencer platform called ShopYourLikes. Connexity stands out by managing over 1600 retail growth campaigns for a diverse range of clients, including more than 40% of the Internet Retailer Top 100 companies. Their goal is to provide effective advertising solutions that expand customer bases and increase sales.
Simplify's Take
What believers are saying
- Connexity benefits from the rise of AI-driven personalization in digital marketing.
- The growth of social commerce provides new customer acquisition avenues for Connexity.
- Increasing adoption of programmatic advertising enhances Connexity's ad placement efficiency.
What critics are saying
- Taboola's acquisition may disrupt Connexity's business model and client relationships.
- Reliance on Google Product Listings Ads poses risks if Google's policies change.
- Intensifying competition in digital marketing could erode Connexity's market share.
What makes Connexity unique
- Connexity offers a fully managed service leveraging sophisticated technology for advertising.
- The company uses a multi-channel approach, including a premium publisher network and social influencers.
- Connexity serves diverse industries, including fashion, electronics, and personal care.
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Funding
Total Funding
$805M
Above
Industry Average
Funded Over
3 Rounds
Benefits
Health Insurance
401(k) Company Match
Paid Leave Benefits
Learning & Development Program
Flexible Work Hours
Wellness Program
Company Equity
Company News
Connex 360 is delighted to announce its strategic distribution partnership with EnGenius Technologies Inc., a renowned leader in cutting-edge connectivity solutions.
During her tenure, Connexity acquired Hitwise and promoted Montserrat to the role of HR Director, UK.
Taboola, the company that operates a popular grid-based advertising and content recommendation network across media properties, today announced an acquisition to expand its reach further into e-commerce, its first big move since going public in June by way of a SPAC: It is paying $800 million in a combination of cash and stock to buy Connexity, a marketing technology company that operates an retail- and e-commerce-focused advertising network. Connexity has been owned by Symphony Technology Partners since 2011.
Innovation and cybersecurity have, for some time been seen in opposition. However, according to Samuel Stuart, Director of Digital Identity at Mastercard, organisations must couple cybersecurity with innovation, in order to bring the issue front of mind.
Connexity is Hiring for 10 Jobs on Simplify!
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About Connexity
Industries
Consumer Software
Consumer Goods
Company Size
51-200
Company Stage
Acquired
Total Funding
$805M
Headquarters
Los Angeles, California
Founded
1996
Connexity is Hiring for 10 Jobs on Simplify!
Find jobs on Simplify and start your career today