Overview

Peak offers a cognitive training app designed to enhance users' mental skills through engaging games. The app utilizes research from leading institutions like Cambridge, Yale, and UCL to create games that focus on improving abilities such as memory, attention, and problem-solving. Users can choose from a free version with basic features or subscribe to Peak Pro for advanced workouts and detailed performance insights. What sets Peak apart from competitors is its foundation in scientific research and the ability to provide personalized training plans. The goal of Peak is to make cognitive training enjoyable and effective for a wide range of users, from those looking to boost their mental agility to those needing structured training programs.

Simplify's Take

What believers are saying

• Increased interest in digital health apps boosts Peak's user engagement.
• Wearable tech integration offers real-time data tracking opportunities for Peak.
• Growing mental health awareness increases demand for cognitive support apps like Peak.

What critics are saying

• Competition from AI-driven apps like Elevate and Lumosity is increasing.
• Skepticism about cognitive training efficacy may affect user trust.
• Privacy concerns over data collection could impact user retention.

What makes Peak unique

• Peak collaborates with top institutions like Cambridge and Yale for game development.
• The app offers personalized training plans based on neuroscience research.
• Peak's freemium model allows users to access basic features for free.

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Funding

Total Funding

$8.2M

Below

Industry Average

Funded Over

2 Rounds

$7,000,000

Series A

Apr 2015

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$7M

$8.2M

$15M

$30M

View all funding stages