Crossmedia
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About
Company Stage
Acquired
Employees
201-500
Industries
Consulting, Consumer Software, Entertainment
Total Funding
N/A
Headquarters
New York City, New York
Founded
2000
Simplify's Take
What believers are saying
- Programmatic advertising optimizes ad spend and improves campaign performance.
- Sustainability in advertising attracts eco-conscious brands seeking unique solutions.
- Cross-platform measurement tools offer comprehensive insights, enhancing campaign effectiveness.
What critics are saying
- Competition from digital-first agencies using advanced analytics and AI.
- Potential talent drain to larger agencies offering better compensation.
- Rising digital advertising costs could impact profitability.
What makes Crossmedia unique
- Crossmedia's new CFO, Thomas Lee, aims to drive international expansion.
- Focus on data-driven marketing enhances personalized content and client ROI.
- Adoption of AI in media planning boosts efficiency and accuracy.
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