REPAY

REPAY

Integrated payment processing for vertical markets

About REPAY

Simplify's Rating
Why REPAY is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Financial Services

Company Size

201-500

Company Stage

IPO

Headquarters

Atlanta, Georgia

Founded

2006

Overview

REPAY provides integrated payment processing solutions tailored to specific vertical markets, combining debit/credit card processing, ACH, vendor payment automation, and instant funding through a proprietary platform that easily plugs into clients’ existing software. The system enables omni-channel payments via online portals, IVR, text-to-pay, and the REPAYit app, and also offers accounts payable automation for B2B payments. Unlike general processors, REPAY focuses on industry-specific needs across more than 21 vertical markets, and grows through acquisitions to expand its product suite and geographic reach. Its goal is to simplify complex electronic payments for clients by offering a scalable, vertically targeted payments platform funded mainly by transaction fees based on payment volume and value.

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Simplify's Take

What believers are saying

  • Business payments grew 41% normalized revenue in Q4 2025 with 73% gross profit surge.
  • KUBRA deal projects $15M annual synergies and 25% free cash flow rise by 2028.
  • Raised 2026 EBITDA guidance to $141-146M with 42% margin and 45% cash conversion.

What critics are saying

  • $372M KUBRA acquisition via $500M loan spikes leverage above 4x, crushing cash flow.
  • Q1 2026 $10M net loss from client losses triggers debt covenant breaches by Q4 2026.
  • New CFO Houser costs $1.35M in year one, diverting funds from debt reduction.

What makes REPAY unique

  • REPAY integrates payments into vertical software for 21 markets like automotive finance.
  • Proprietary platform enables omni-channel processing via IVR, text-to-pay, and mobile app.
  • Acquired KUBRA for $372M to scale bill payments processing over $130B annually.

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Funding

Total Funding

$1.1B

Above

Industry Average

Funded Over

3 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Performance Bonus

Stock Price

Company News

Yahoo Finance
Apr 12th, 2026
Repay Holdings acquires KUBRA for $372M to scale bill payments; analysts see 170% upside

Repay Holdings Corporation has announced a $372 million all-cash acquisition of KUBRA Data Transfer, aiming to expand its scale in bill payments and customer interactions. The combined entity is expected to process over $130 billion in annual payments, generating $548 million in revenue and $178 million in adjusted EBITDA in 2025. The company anticipates at least $15 million in annual cost synergies, plus additional technology savings and revenue opportunities totalling $10 million by 2028. Free cash flow is projected to increase 25% by 2028, whilst leverage is expected to drop from 4x to below 3x within 18 months. The transaction, supported by a $500 million term loan, is expected to close in Q2 2026. Analysts maintain a "Buy" rating with a $7 price target, implying 171.84% upside.

Business Wire
Apr 1st, 2026
REPAY Announces Agreement to Acquire KUBRA

Repay Holdings Corporation (NASDAQ: RPAY) (“REPAY” or the “Company”), a leading provider of integrated payment processing solutions, today announced a defini...

Yahoo Finance
Mar 10th, 2026
Repay Holdings reports $78.6M Q4 revenue with 41% business payments growth

Repay Holdings Corp reported Q4 2025 revenue of $78.6 million, representing 10% normalised year-over-year growth. The payment solutions company achieved adjusted EBITDA of $32.4 million with a 41% margin and free cash flow of $13.8 million. Business payments segment drove growth with 41% normalised revenue increase and 73% gross profit growth year-over-year. Consumer payments grew more modestly at 8%. The company expanded its consumer software partnerships to 189 and grew its supplier network by over 65% year-over-year. For 2026, Repay expects revenue between $340 million and $346 million, representing 10% to 12% growth, with adjusted EBITDA of $136.5 million to $141.5 million. The company reported $116 million cash on its balance sheet and pro forma net leverage of 2.5 times.

Yahoo Finance
Mar 9th, 2026
Repay Holdings reports $256.7M annual loss despite Q4 revenue of $78.6M

Repay Holdings Corporation reported a fourth-quarter loss of $140.1 million, or $1.71 per share. Adjusted earnings were 19 cents per share on revenue of $78.6 million. For the full year, the Atlanta-based company posted a loss of $256.7 million, or $3 per share, with revenue of $309.3 million. The company expects full-year revenue between $340 million and $346 million.

Yahoo Finance
Mar 9th, 2026
REPAY delivers double-digit revenue growth outlook for 2026 amid Q4 recovery

Repay Holdings Corporation reported fourth quarter and full year 2025 financial results, showing improved normalised growth and free cash flow generation. CEO John Morris stated the company delivered on its Q4 outlook to improve normalised growth whilst exiting 2025. The payment solutions provider faced challenges during 2025, including goodwill impairment losses of $103.8 million in Q2 and $138.9 million in Q4, primarily related to its Consumer Payments segment. However, the company implemented strategic initiatives to strengthen operations and go-to-market capabilities. Repay has provided a 2026 outlook projecting double-digit reported revenue growth with free cash flow. The company aims to continue momentum in 2026 through capturing growth opportunities whilst optimising clients' digital payment flows across its diversified business model.

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