Sony unveils new Bravia home audio products, eyes 38% market share in 50K+ segment. The unveiling included the new Bravia Theatre Bar 7, and Theatre Bar 5, along with new subwoofers Sub 9, Sub 8, Sub 7 and rear speakers Rear 9, Rear 8; at the heart was the Bravia Theatre Trio, a premium wireless home theatre system crafted for ultra-large screens Deep Majumdar/ BW Businessworld The presentation highlights Sony's success in the home audio market, particularly with the Bravia Theatre System 6 and the rapidly growing market for large-screen TVs and premium audio. The company aims to provide a cinematic experience at home, collaborating with Sony Pictures engineers to achieve this. New products, including the Bravia Theatre Bar 7 and various subwoofers and rear speakers, are introduced to further enhance this premium audio experience, with a focus on expandability and immersive sound. At the heart, though, was the unveiling of the new Sony Bravia Theatre Trio with stacked features such as Dolby Vision and Atmos. Discover more Headphones Sunil Nayyar, Managing Director, Sony India said, "At Sony India, we continue to witness strong momentum in the premium home entertainment segment, driven by consumers' growing preference for immersive, cinema-like experiences within their homes. The Sony team reflected on the past year's achievements, noting the significant success of the 'Alt' series, which has become a major brand, achieving an 80 per cent volume increase in the speaker category. Sony has become dominant in the Indian audio market, particularly in soundbars (54 per cent share for 50,000 rupees and above) and party speakers (36 per cent share). Nezu Daisuke, Global Head of Home Product Business Div., Home Entertainment Business Unit, Sony Corporation, said, "As consumers increasingly aspire to recreate cinema-quality entertainment at home, the demand for immersive and seamlessly connected experiences continues to grow. At Sony, we are committed to delivering a complete entertainment ecosystem where picture, sound, and content work in perfect harmony to bring the creator's vision to life. Bravia Theatre Trio. The BRAVIA Theatre Trio is Sony's flagship wireless home theatre system, specifically designed for today's ultra-large screen televisions. Unlike conventional soundbars that are limited by their physical width, the BRAVIA Theatre Trio combines dedicated left, centre and right speakers to create a significantly wider soundstage and more precise dialogue reproduction. With support for Dolby Atmos(R) and DTS(R), along with seamless integration with compatible BRAVIA televisions, the Trio recreates the atmosphere of a movie theatre at home, offering exceptional clarity, depth, and realism across movies, music, and gaming content. Capable of creating upto 24 Phantom speakers when paired with Sub 9 and Rear 9. Bravia Theatre Bar 7. The BRAVIA Theatre Bar 7 delivers a premium home cinema experience through Sony's advanced 360 Spatial Sound Mapping technology, creating a wider and more immersive soundstage with virtual phantom speakers. Enhanced by Sony's proprietary Sound Field Optimisation, Dolby Atmos and IMAX Enhanced support, the soundbar recreates cinematic audio with remarkable depth and realism. Despite its sleek and compact design, the BRAVIA Theatre Bar 7 houses nine speaker units, including up-firing and side-firing speakers along with four passive radiators, enabling expansive surround sound and enhanced height effects that bring movies, sports and entertainment to life in the comfort of the living room. Bravia Theatre Bar 5. The BRAVIA Theatre Bar 5, a feature-rich soundbar designed to elevate home entertainment with immersive audio and enhanced voice clarity. Equipped with a wireless subwoofer (in package) and support for Dolby Atmos(R) and DTS:X, the soundbar delivers a powerful cinematic experience through Sony's proprietary Vertical Surround Engine and S-Force PRO Front Surround technologies, creating a spacious, virtual surround sound environment. Discover more Wireless Speakers subwoofers The 3.1-channel system includes a dedicated centre speaker for precise dialogue reproduction, while Voice Zoom 3, when paired with compatible BRAVIA TVs, further enhances speech clarity. Additional features such as Sony's unique upmixer and Voice Mode ensure clear, balanced audio across a wide range of content, making the BRAVIA Theatre Bar 5 an ideal solution for consumers looking to upgrade their living room entertainment setup. Bravia Theatre Sub 9. The BRAVIA Theatre Sub 9, a premium wireless subwoofer engineered to deliver exceptionally deep, cinematic bass for home entertainment systems. Designed with an ultra-low-frequency response, the subwoofer enhances movie soundtracks, music, and gaming experiences with powerful, room-filling low-end performance. At its core is a high-output 600W amplifier paired with a dual-subwoofer configuration and vibration-cancelling dual opposing drivers, ensuring clean, controlled bass with minimal distortion. An aluminium speaker unit further contributes to accurate and dynamic sound reproduction. For added convenience, the BRAVIA Theatre Sub 9 offers seamless integration with compatible BRAVIA products through the BRAVIA Connect app and direct connection capabilities, enabling quick setup and intuitive operation for users seeking a more immersive home theatre experience. Bravia Theatre Sub 8. The BRAVIA Theatre Sub 8, Sony's premium super deep bass subwoofer engineered to transform home entertainment with powerful, cinematic low-frequency performance. Designed to deliver deeper, richer bass with exceptional clarity, the Sub 8 features a high-output 300W amplifier, dual subwoofer configuration support, and a durable aluminium speaker unit for clean, distortion-free sound. Seamlessly integrating with compatible BRAVIA TVs through Direct Connect and the BRAVIA Connect App, it offers effortless setup and intuitive control. Whether enjoying blockbuster movies, live sports, or immersive gaming, the BRAVIA Theatre Sub 8 elevates every experience with room-filling bass and theatre-quality audio. Bravia Theatre Rear 9. BRAVIA Theatre Rear 9 is Sony's premium Rear speaker solution, designed with the same sophisticated design philosophy as the BRAVIA Theatre Trio to deliver a more immersive surround sound experience. Featuring large up-firing speakers and high-quality aluminium speaker units, the Rear 9 enhances spatial audio performance, bringing cinematic sound closer to home. Its sleek and compact design seamlessly integrates into modern living spaces, while wireless connectivity and a swivel wall-mount bracket offer flexible installation options. With support for the BRAVIA Connect App and direct connectivity with compatible BRAVIA products, the Rear 9 ensures effortless setup and intuitive operation for a truly elevated home entertainment experience. Bravia Theatre Rear 8. Complementing the home theatre experience, the BRAVIA Theatre Rear 8 Wireless Rear Speakers are engineered to deliver enhanced surround sound with greater immersion and flexibility. Designed to pair seamlessly with compatible BRAVIA Theatre systems, the Rear 8 adds depth and spatial precision to the audio experience, enabling listeners to enjoy dynamic and room-filling sound. Its wireless design ensures easy setup and placement, while the premium acoustic performance elevates every scene with greater realism and cinematic impact. Bravia Direct Connect. Sony also introduced BRAVIA Direct Connect, a unique feature that allows compatible BRAVIA televisions to connect directly with BRAVIA Theatre Subwoofers and Rear Speakers without requiring a soundbar. This provides customers with greater flexibility to enhance bass performance, expand surround sound, or gradually build a home theatre system based on their preferences and budget. With support for multiple configurations including TV + Subwoofer, TV + Rear Speakers and TV + Subwoofer + Rear Speakers, BRAVIA Direct Connect makes immersive home entertainment more accessible than ever. The BRAVIA Theatre Trio will be available from 1st July 2026 onwards across Sony retail stores, including Sony Centre and Sony Exclusive stores, as well as on Amazon. Additionally, the BRAVIA Theatre Bar 7 and BRAVIA Theatre Bar 5 will be available from 1st July 2026 across Sony retail stores (Sony Centre and Sony Exclusive stores) and leading e-commerce platforms. BW Reporters Deep Majumdar is a writer and video producer specializing in consumer technology, semiconductors and artificial intelligence. With a passion for uncovering the intricacies of modern tech, Deep's articles illuminate the evolving landscape of these fields. Beyond the written word, Deep extends his expertise to the visual realm as a producer for BWTV. His video productions cover a wide range of topics, including but not limited to personal technology and AI.

Little Caesars' new 'webbed pizza' comes with something special for Spider-Man fans. The new item arrives in 'Spider-Man: Brand New Day' packaging and includes limited-edition collectible movie posters exclusive to Little Caesars. Jun 22, 2026 8:01 AM EDT Little Caesars is partnering with Sony Pictures to bring your friendly neighborhood Spider-Man to life with a cheesy new menu item and an immersive pop-up experience in New York City - more specifically, Peter Parker's hometown of Queens. How to Make a 5-hour Energy Strawberry Lemonade Mocktail Watch More ADVERTISING While the partnership may sound totally unexpected, Greg Hamilton, the chief marketing officer at Little Caesars, suggested it makes perfect sense: pizza is famously one of the superhero's go-to meals, and the company is setting out to "connect with consumers in cultural moments and areas where they are passionate." With Spider-Man: Brand New Day due out in theaters later this summer, the collab is "creating a unique pizza occasion the entire family can enjoy," as Hamilton so eloquently put it in a statement. Little Caesars' new spider-man-inspired "Webberoni Pizza" to launch alongside collectible posters this month. The Webberoni Pizza starts with Little Caesars' classic pie and sprinkles a "web" of shredded pepperoni and toasted cheeses on top. The Hot & Ready recipe isn't only aesthetically pleasing, it serves a purpose, according to the company, which suggests that the combination of shredded pepperoni and its toasted two-cheese blend offers the best of both worlds in every bite. Should fans prefer other toppings or want to customize their pizza, they can create their own "webbed pizza" with shredded pepperoni and toasted cheeses on any Little Caesars pizza when ordering online. And if you think the pizza with spidey senses would be where this collaboration ends, you'd be wrong. Little Caesars is launching new themed packaging and a series of limited-edition collectible posters (which will become available beginning on Monday, July 6), but only as part of a Webberoni Pizza purchase. A replica of Peter Parker's apartment is also popping up in New York City, all thanks to the chain. To celebrate the launch of the new Webberoni Pizza, Little Caesars is bringing Peter Parker's apartment to life for one day this month. "Spider-Man is known for its explosive action, humor and fun, and collaborating with Little Caesars, a brand recognized for its bold voice and playful spirit, on Spider-Man: Brand New Day was a natural fit," Jeffrey Godsick, executive vice president of brand strategy and partnerships at Sony Pictures Entertainment, added, noting that the pizza chain's "passion for creative, engaging content" is what brought the Webberoni Pizza and a replica of Peter Parker's apartment "to life." At the pop-up, visitors are invited to explore and interact with the set, take photos, hunt for easter eggs from the new film, and of course, grab a slice of the new Webberoni Pizza! Those interested in checking it out must head to the Greenpoint Terminal Warehouse on West Street in Brooklyn on Saturday, June 27, between 10:00 a.m. and 1:00 p.m. local time. The Webberoni Pizza is available at participating Little Caesars locations beginning today, June 22 ($8.99; prices may vary). Spider-Man: Brand New Day releases in theaters nationwide on Friday, July 31. Marisa Losciale is a news writer and editor who craves staying up-to-date on the latest food, beverage and viral trends. With nearly a decade of experience writing for the web, she has carved out a niche covering lifestyle and retail-related topics as well as new releases from popular grocery and fast food brands, including Coca-Cola, Pepsi, McDonald's, Dairy Queen, Wendy's and Taco Bell. Food & Drink Krista Marshall 1 hour ago Food & Drink Kelly Bryant 2 hours ago Food & Drink Julie Andrews, MS, RDN, CD, FAND 16 hours ago Food & Drink Fred Hernandez 19 hours ago