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Mob Entertainment is a creative studio that makes original animation and video games for a global audience. Its products are stories told through animated content and interactive games, delivered via various channels, with revenue coming from direct sales, licensing, and partnerships. The company develops and distributes its own content, exploring new media to reach more fans and turn its brand into a familiar part of daily life. What sets Mob Entertainment apart is its focus on international storytelling that spans media formats, its use of licensing and partnerships to extend reach, and a commitment to engaging audiences with reflective, across-the-board storytelling rather than relying on a single format. The goal is to continually grow its audience and influence by expanding into new media, collaborations, and formats while keeping content accessible and enthusiastically received around the world.
Industries
Consumer Software
Entertainment
Gaming
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
St. Louis, Missouri
Founded
2015
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Poppy Playtime online merchandise store opens. Scary good deals 16 March 2026 Mob Entertainment, the powerhouse behind the viral indie horror phenomenon Poppy Playtime, has officially launched a new online store dedicated to Poppy Playtime merchandise. The new storefront, PlaytimeCo.Store, gives fans around the world a centralized destination to purchase officially licensed collectibles, apparel, and exclusive items inspired by the hit horror game franchise. Launching with the new storefront is a line of exclusive Poppy Playtime: Chapter 5, including plushies and a wide range of apparel. "The launch of Chapter 5 felt like a perfect moment to refresh our merchandise offering and give our fans even more ways to connect with Poppy Playtime," said Benjamin Weaver, Senior Manager, Commerce, Mob Entertainment. "Our fans have been incredibly passionate about the series and vocal about the kinds of collectibles they'd like to see, and this new store allows us to offer high-quality options that celebrate that enthusiasm." Designed with the global community in mind, the store enables fans anywhere in the world to easily browse and purchase official merchandise, ensuring that fans everywhere can access authentic products directly from the creators behind Poppy Playtime. The storefront will also serve as a hub for future merchandise drops, exclusive releases, and limited collectibles, giving fans the chance to secure special items tied to new experiences, characters, and major franchise milestones. Fans can explore the new official Poppy Playtime online store and discover the latest merchandise available now: https://playtimeco.store Since its debut, Poppy Playtime has grown into a global phenomenon, attracting millions of players and viewers with its unique blend of horror, episodic storytelling, and iconic mascot characters. Launched on February 18, 2026, Poppy Playtime: Chapter 5 has quickly become the highest-performing launch in the franchise's history, soaring to the #1 spot on Steam's Global Top Sellers chart and holding the position for more than 24 hours following release. Day-one sales shattered previous chapter records by thousands, while also claiming the #1 most-watched game spot on Twitch. The launch of the new online store reflects Mob Entertainment's continued commitment to expanding the franchise and creating new ways for fans to engage with the world of Playtime Co.
Poppy Playtime: Chapter 5 - SALVATION trailer. Mob Entertainment has released a new trailer for the upcoming Poppy Playtime: Chapter 5 titled SALVATION. Poppy Playtime: Chapter 5 is now available to wishlist on Steam and Epic Games Store, and will launch on February 18, 2026. FREEDOM! FREEDOM! FREEDOM! They may wish for it. And I may allow them to believe they have it. Nettosgameroom must. Obey. These "doctors" So helpful they were, in the end. There when I needed them. It's time now, to make this permanent. This freedom. This...Salvation. About: In Poppy Playtime: Chapter 5, players must prepare to face off against the deadly puppetmaster behind the horrifying events of Playtime Co. Solve devious puzzles and overcome dangerous obstacles as the true rotten heart at the center of Playtime Co. draws nearer. Traverse this new realm of shadows in a fight for survival (and the truth) with Playtime's security system, Huggy Wuggy, in hot pursuit and separated from your only allies. Will you finally end this nightmare, or fall victim to the puppet master's twisted madness? Features: * Stomach-churning terrors await you in this new section of the factory as you uncover the dark works hidden within The Prototype's stomping grounds. * In this chilling new layer of the Playtime facility, you will encounter the tortured denizens living in the darkness. They may aid you in your quest to defeat The Prototype, but can they be trusted? * Solve devious puzzles and overcome dangerous environmental obstacles with the power of new GrabPack tools and functionality. * As you reach the true rotten heart at the center of Playtime, discover some of the company's gravest sins. Gallery:
Poppy Playtime: Chapter 5 - the MY NAME IS CATNAP trailer. Mob Entertainment has released a new trailer for the upcoming Poppy Playtime: Chapter 5 titled MY NAME IS CATNAP. Poppy Playtime: Chapter 5 is now available to wishlist on Steam and Epic Games Store, and will launch on February 18, 2026. Incident report: November 22nd, 1990 incident report [restricted_conditioning_1990] EXPERIMENT #1188 "CATNAP" From the beginning, it was clear 1188 would need extensive treatment. What is your name? What is your experiment number? Can you tell me who you are? Total treatment time: 49 days. Treatment outcome: successful. - M | Y | N | AM | Ë | Í | S | T | HE | Ȍ | D | OR | E -. In Poppy Playtime: Chapter 5, players must prepare to face off against the deadly puppetmaster behind the horrifying events of Playtime Co. Solve devious puzzles and overcome dangerous obstacles as the true rotten heart at the center of Playtime Co. draws nearer. Traverse this new realm of shadows in a fight for survival (and the truth) with Playtime's security system, Huggy Wuggy, in hot pursuit and separated from your only allies. Will you finally end this nightmare, or fall victim to the puppet master's twisted madness? Features: * Stomach-churning terrors await you in this new section of the factory as you uncover the dark works hidden within The Prototype's stomping grounds. * In this chilling new layer of the Playtime facility, you will encounter the tortured denizens living in the darkness. They may aid you in your quest to defeat The Prototype, but can they be trusted? * Solve devious puzzles and overcome dangerous environmental obstacles with the power of new GrabPack tools and functionality. * As you reach the true rotten heart at the center of Playtime, discover some of the company's gravest sins. Ben is the founder of Netto's Game Room and is an avid video game player who enjoys sharing his passion with the world.
Poppy Playtime comes to Minecraft. A number of Poppy Playtime characters have come to Minecraft! The list of characters includes Huggy Wuggy, Mommy Long Legs, CatNap, Doey the Doughman, and The Doctor. Read the release below to learn more! LOS ANGELES (Oct. 14, 2025) - Mob Entertainment, the studio behind the hit horror franchise Poppy Playtime, has teamed up with Spark Universe to bring Huggy Wuggy, Mommy Long Legs, CatNap, Doey the Doughman, and The Doctor into Minecraft. Together, the two studios have launched the official Huggy & Friends Add-On and Persona items, giving players fresh ways to survive - and scare - in one of the world's most beloved games. "This collaboration delivers the best of both worlds. Suspenseful encounters straight out of Poppy Playtime combined with the open-ended creativity of Minecraft," said Zach Belanger, Co-founder and CEO of Mob Entertainment. "We're thrilled to see fans explore, survive, and roleplay with these characters in entirely new ways." The headline feature, the Huggy & Friends Add-On (990 Minecoins), transforms Minecraft into a suspense-filled playground. Each monster has its own behavior and encounter loop, from Huggy's constant pursuit to Mommy Long Legs' sinister games, CatNap's dreamlike presence, The Doctor's surveillance tactics, and Doey's unsettling switch from friend to foe. Players who survive these threats can earn powerful GrabPack hands, unlocking abilities like grappling, shocking, burning, and leaping across the world. Along the way, they may encounter the eerie Smiling Critters, loyal companions who fight alongside players and provide unique effects. To round out the release, a set of five Persona items introduce wearable cosmetics based on Poppy Playtime favorites, including the GrabPack, Huggy Wuggy Head, Kissy Missy Head, DogDay Pajamas, and CatNap Pajamas. "Working with Mob Entertainment on Huggy & Friends has been an incredible opportunity," said Benjamin Grindrod, Head of Marketplace at Spark Universe. "Our goal was to stay true to the suspense of Poppy Playtime while delivering the kind of open-ended fun that Minecraft players love. We can't wait to see the creativity this collaboration sparks." The Huggy & Friends Add-On and Persona items are now available in the Minecraft Marketplace. Fans can get an exclusive first look at the collaboration in the brand new trailer here. For more information, visit https://spark.link/get/huggy-&-friends. Stay tuned to GamingTrend for more Poppy Playtime news!
On the precipice of a film with Legendary Entertainment, Mob Entertainment's "Poppy Playtime" franchise had lots of licensing announcements at Licensing Expo 2025.
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Industries
Consumer Software
Entertainment
Gaming
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
St. Louis, Missouri
Founded
2015
Find jobs on Simplify and start your career today