London, February 25, 2025 – Today, at the 7th Patient Centricity & Collaboration World Congress in London, The Bloc unveiled In.Pazienti, a global community that connects, supports, and amplifies the voices of patients through patient influencers. This innovative platform provides an authentic and inclusive channel for patients to share their experiences while collaborating with all stakeholders in the healthcare ecosystem.In.Pazienti’s mission is to redefine the global role of patients by respecting their experiences, enhancing communication, and leveraging the power of social media. It strives to generate a meaningful impact and create tangible benefits for those living with illness and undergoing treatment.This initiative comes in response to the growing demand for online patient support and information, particularly on social media. Research by WEGO Health and Digital Health reveals that 79% of patients use social media to address health-related questions, while 76% turn to these platforms to compare notes after medical visits. Patient influencers already provide invaluable support, creating spaces for mutual help where individuals facing similar health challenges can share their experiences.In.Pazienti aims to elevate these voices by facilitating connections with healthcare stakeholders and promoting their insights to drive positive change in the sector.A Collaborative Approach to Patient EngagementThe Bloc, a global leader in deploying behavioral science to cement healthy change, developed In.Pazienti using its proprietary BE-COMMS (Behaviorally Enriched Communications) operating system. This approach analyzes all aspects of patients’ real lives, behaviors, and choices, allowing for the design of initiatives that foster behavior change and create a lasting, positive effect on health and life.Through In.Pazienti, The Bloc has pioneered a new model of collaboration between patients, pharmaceutical companies, and institutions

London, February 25, 2025 – Today, at the 7th Patient Centricity Collaboration World Congress in London, The Bloc unveiled In.Pazienti, a global community that connects, supports, and amplifies the voices of patients through patient influencers. This innovative platform provides an authentic and inclusive channel for patients to share their experiences while collaborating with all stakeholders in the healthcare ecosystem. In.Pazienti’s mission is to redefine the global role of patients by respecting their experiences, enhancing communication, and leveraging the power of social media. It strives to generate a meaningful impact and create tangible benefits for those living with illness and undergoing treatment. This initiative comes in response to the growing demand for online patient support and information, particularly on social media. Research by WEGO Health and Digital Health reveals that 79% of patients use social media to address health-related questions, while 76% turn to these platforms to compare notes after medical visits