The Fastest-Growing Company in the History of Cleaning Products Has Reached Profitability and Will be Available at 515 Whole Foods Doors in 2024NEW YORK, Jan. 9, 2024 /PRNewswire/ -- Blueland , the brand reimagining everyday home cleaning products to eliminate single-use plastic packaging with its world leading tablet-based refill system, announced today its expansion into Whole Foods. Blueland's refillable hand soap will be available in all 515 doors nationwide, furthering its goal to make sustainable choices more accessible to consumers. The set comes with a glass, refillable bottle and 100% plastic-free refill tablets.Launched in 2019 by Sarah Paiji Yoo, Blueland was the first company to bring the tablet form factor to market across a range of cleaning products that promise no single-use plastic. The digitally-native brand has sold more than 10 million products to more than 1 million customers, resulting in more than $100 million dollars in sales in just three years. Through this unprecedented growth, both direct-to-consumer and with retail expansion, Blueland has reached profitability in 2023, cementing its position as the world's leader in refillable cleaning concentrates."Entering 2024 by reaching profitability and landing in Whole Foods, a dream retailer for Blueland, is a monumental moment for the sustainable cleaning movement," said Sarah Paiji Yoo, Co-Founder and CEO of Blueland

Blueland, a competitor, launched a media war on PVA to boost their own products.

For instance, in 2023, US based sustainable dishwashing brand Blueland has introduced two new dishwashing products, including a tablet for the dishwasher and a powdered dish soap for hand washing.