About

Code and Theory is a digital agency that focuses on solving complex challenges related to consumer behavior and emerging technologies, including artificial intelligence. They provide services such as website design, digital campaigns, and user interface development, catering to major corporations like Amazon and Oracle. Their approach combines equal parts creativity and engineering, with a team made up of 50% engineers and 50% creatives, allowing them to create solutions that are both technically sound and visually appealing. Code and Theory's business model is based on offering customized digital solutions, and they generate revenue by charging for their services in digital strategy, creative design, and technical implementation. They are known for their ability to scale projects quickly and utilize a data-driven approach to optimize every aspect of their work. The goal of Code and Theory is to enhance the digital presence of their clients through innovative and effective solutions.

Simplify's Take

What believers are saying

• Code and Theory's expansion includes Instrument and Left Field Labs, enhancing digital transformation capabilities.
• The launch of Government Experience Practice (GX) opens new opportunities in the government sector.
• Recognition as ANA B2B Agency of the Year highlights their leadership in B2B marketing.

What critics are saying

• Rapid network expansion may lead to integration challenges and dilute core focus.
• Government contracts through GX may bring increased scrutiny and regulatory challenges.
• New CCO Craig Elimeliah's direction may disrupt existing client relationships.

What makes Code and Theory unique

• Code and Theory uniquely balances 50% engineers and 50% creatives for innovative solutions.
• The agency excels in AI-driven personalization, enhancing client engagement and conversion rates.
• Their integration of AR in campaigns offers immersive experiences, boosting brand interaction.

Help us improve and share your feedback! Did you find this helpful?

YesNo