WASHINGTON, Nov. 5, 2024 /PRNewswire/ -- To transform how the government interacts with the public at large, Code and Theory, a Stagwell (STGW) agency, has launched its Government Experience Practice (GX). The technology and creative network has spent two decades transforming a diverse range of industries. Now, it is expanding its capabilities to tackle the all-important government space

Unifying Stagwell's digital transformation agencies provides greater scale and growth opportunities for clientsNEW YORK, July 31, 2024 /PRNewswire/ -- The Code and Theory Network, Stagwell's digital transformation network, has expanded to include Instrument and Left Field Labs. The move strategically aligns Stagwell's individual digital transformation agencies under the Code and Theory Network to create unparalleled digital transformation capabilities unseen in the market today.This expansion bolsters the Code and Theory Network, which is the only end-to-end digital transformation network backed by 50% engineers and 50% creatives at scale.Unifying Stagwell’s digital transformation agencies provides greater scale and growth opportunities for clientsThe Code and Theory Network now consists of Code and Theory, Instrument, Kettle, Truelogic, Left Field Labs (LFL), Rhythm and Mediacurrent.Together, the Code and Theory Network is positioned to deliver comprehensive value from concept to continuity, serving as strategic partners in AI-driven transformation. Its human-led, tech-powered approach embeds AI into its capabilities, delivering practical, tangible benefits for its clients.Instrument is a design and technology company dedicated to helping brands unlock their full potential. It comprises its first all-women C-suite, which underscores its commitment to diversified perspectives in leadership. Across the verticals of brand, product and marketing, Instrument continues to experience tremendous growth, across a diverse set of new and long-standing partners.Left Field Labs is the creative technology and innovation partner for some of the world's most ambitious brands — where people go to build what's next. Recently, LFL spotlighted Google Search's new, more innovative modalities utilizing AI and AR

NEW YORK and CANNES, France, June 17, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Anzu, the world's most advanced intrinsic in-game advertising platform, today announced a strategic partnership designed to help brands capitalize on the fast-growing gaming market. Stagwell and Anzu will collaborate to innovate new formats for bespoke in-game experiences for brands and bring Anzu's cutting-edge in-game advertising solution to more companies worldwide.Stagwell and Anzu will collaborate to innovate new formats for bespoke in-game experiences for brands. Post this Stagwell and Anzu's partnership will elevate both companies’ offerings in immersive gaming experiences.As of 2024, there are over 3.3 billion gamers worldwide. Anzu enables advertisers to reach those gamers across mobile, PC, console and gaming metaverses with non-disruptive IAB-compliant ad formats that become part of the gameplay, appearing in locations where you would expect to see ads in the real world, like around sports stadiums, alongside racetracks, and on the sides of buildings. Backed by Sony Innovation Fund, Emmis, NBCUniversal, and other prominent investors, Anzu has brought measurement standards in-game and run award-winning campaigns for some of the world's leading brands, such as Samsung, PepsiCo, and P&G.The Stagwell network is on the forefront of immersive experiences, leading award-winning gaming activations and marketing for brands such as Blizzard Entertainment, MilkPep, Wells Enterprises, and more. Through its investments in technology, Stagwell has also created a first-of-its kind shared augmented reality platform, ARound, in use across three of America's biggest professional sporting leagues.This partnership will elevate both companies' offerings in immersive gaming experiences