Mintel

About

Company Stage

N/A

Employees

1,001-5,000

Industries

Data & Analytics, Consulting

Total Funding

N/A

Headquarters

N/A

Founded

N/A


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Simplify's Take

What believers are saying

  • Mintel's expansion in Chicago indicates growth and a commitment to better serving its clients, suggesting a stable and promising work environment.
  • The company's involvement in high-profile collaborations, like with FINN Partners, provides employees with opportunities to work on influential projects in the luxury sector.
  • Mintel's innovative tools, such as Ingredientscape AI, offer employees the chance to engage with cutting-edge technology and data analytics.

What critics are saying

  • The competitive landscape of market research is intense, with numerous firms vying for dominance, which could impact Mintel's market share.
  • Rapid changes in consumer behavior, especially among Gen Z, require Mintel to continuously adapt its research methodologies to stay relevant.

What makes Mintel unique

  • Mintel's research capabilities, such as the Ingredientscape AI tool, provide unique insights into emerging consumer trends and ingredients, setting it apart from traditional market research firms.
  • Their collaboration with FINN Partners on the Luxury Playbook highlights Mintel's expertise in luxury market insights, offering a specialized focus that many competitors lack.
  • Mintel's ability to identify and analyze trends across diverse sectors, from skincare to plant-based foods, showcases its comprehensive approach to market intelligence.

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Growth & Insights
Headcount

6 month growth

2%

1 year growth

2%

2 year growth

2%

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