RaceTrac

RaceTrac

Operates gasoline stations and convenience stores

Overview

RaceTrac is a family-owned convenience-store and fuel retailer with more than 800 locations under the RaceTrac and RaceWay brands. It sells competitively priced fuel along with a wide range of grab-and-go foods and drinks, including freshly brewed coffee, all in one trip. Unlike many chains, it remains privately held by a family and operates through a large multi-brand network that includes affiliated energy companies like Metroplex Energy, Energy Dispatch, and Gulf Oil. Its goal is to offer a convenient, affordable one-stop shop for fuel and everyday essentials across its U.S. footprint.

About RaceTrac

Simplify's Rating
Why RaceTrac is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Automotive & Transportation

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Wendwood, Virginia

Founded

1934

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Simplify's Take

What believers are saying

  • The Jamba collaboration repeated after 2025 success, signaling seasonal traffic potential.
  • Capillary-powered Rewards upgrades should improve personalization, stacking, and repeat visits.
  • Core-Mark now supports RaceTrac's full store network, strengthening assortment consistency.

What critics are saying

  • Swirl World's unlimited toppings compress margins through heavier customization and food waste.
  • Limited-time Jamba flavors create seasonal spikes without durable repeat demand.
  • Potbelly integration and expansion pressure distract management from store-level execution.

What makes RaceTrac unique

  • RaceTrac pairs fuel retail with food-forward experiences like Swirl World.
  • The Jamba collaboration returned in 2026 with Mango Sorbet and Coconut Milk.
  • RaceTrac uses a pay-one-price dessert model with unlimited toppings.

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Benefits

Flexible Work Hours

Professional Development Budget

Company News

White County, GA
May 11th, 2026
Georgia's newest RaceTrac is set to open at this Hall County location.

Georgia's newest RaceTrac is set to open at this Hall County location. May 11, 2026 RaceTrac plans to open its newest Georgia gas station off Ga. 365 in northeast Hall County this month. To continue reading click here

NACS
Mar 3rd, 2026
RaceTrac Kicks Off Atlanta United Home Opener

RaceTrac kicks off Atlanta United home opener. Rewards members will receive a free slice of pizza on March 7. March 03, 2026 RaceTrac is celebrating soccer team Atlanta United's home opener at Mercedes-Benz Stadium by giving away free slices of pizza on March 7 before the game. "This is our third season supporting Atlanta United, and we've seen how much our loyal fanbase appreciates pre-match promotions," said Jamie Miller, vice president of marketing for RaceTrac. "Atlanta United supporters show up like no other fans in the league, and this free promotion is a great way to fuel the energy they bring to match day." To redeem the deal, fans can activate the discount through the RaceTrac Rewards app. The coupon will be automatically applied at checkout at any participating RaceTrac store in Georgia. RaceTrac first partnered with the professional soccer team in 2023. As part of the agreement, the retailer contributed to community engagement programming that reaches local schools, youth and families across the state of Georgia. RaceTrac also has a digital branding presence both inside and outside of Mercedes-Benz Stadium throughout the upcoming seasons. Additionally, last month RaceTrac partnered with Capillary Technologies, a provider of AI-powered loyalty solutions, "to transform and enhance the RaceTrac Rewards program across its more than 600 retail locations." "By leveraging Capillary's modern loyalty infrastructure, RaceTrac will introduce a new generation of features designed to recognize and reward guests in smarter, more meaningful ways. The enhanced program will combine tier-based recognition with the ability to stack and combine offers, while advanced targeting will tailor promotions to individual preferences and behaviors," RaceTrac said. The retailer also highlighted that by uniting advanced personalization with a more flexible rewards construct, RaceTrac will be able to "recognize loyalty at multiple levels, present offers that fit each customer's context and strengthen the emotional connection that drives repeat visits."

Petroleum & Convenience Marketers of Alabama
Jan 8th, 2026
RaceTrac Partners With ONRAMP for Payments

RaceTrac partners with ONRAMP for payments. The partnership will 'offer secure, seamless and efficient payment experiences' for professional drivers. * January 8, 2026 Casey's Debuts New Pizza From Annual Employee Competition * January 8, 2026 NACS, NGA Urge USDA to Clarify SNAP Restriction Enforcement * January 8, 2026 Pilot Revamps App, Launches New Meal Deals

C-Store Dive
Jan 8th, 2026
Former RaceTrac CEO dies at 82

Former RaceTrac CEO dies at 82. Carl Bolch Jr. led the company for more than 40 years, and oversaw key updates such as introducing self-service fuel to Georgia and Alabama. Carl Bolch Jr., chairman emeritus and former CEO of RaceTrac, passed away in late December at the age of 82, the company announced last week. "For over half a century, our father not only helped to build one of the largest private companies in the U.S., but he provided a livelihood for thousands while forging a culture of innovation, lifelong learning, and humility," said the Bolch family in the announcement. Carl Bolch Jr. succeeded his father, RaceTrac founder Carl Bolch Sr., atop the company in 1967, according to RaceTrac's website. Carl Bolch Jr. held that position for more than four decades, during which he oversaw the company's growth from 100 stores to 500. Under his leadership, RaceTrac also introduced its franchised RaceWay banner. He steered the company through the 1970s fuel crisis and the early 2000s recession. Bolch Jr. also looked to market trends and customer and worker feedback to direct the company, which "inspired him to champion innovation and convenience at RaceTrac, guiding the way for the c-store experience consumers see today," according to the announcement. This included introducing self-service fuel to Georgia and Alabama, vertically integrating RaceTrac's fuel supply and distribution and bringing pay-at-the-pump tech. Bolch Jr. was also past president of both the Society of Independent Gasoline Marketers of America and NACS. Bolch Jr. retired as CEO in 2012, handing the reins to his daughter, Allison Moran and becoming executive chairman of the board. He held the position until 2024, when he was voted chairman emeritus.

CStore Decisions
Dec 15th, 2025
RaceTrac Names Core-Mark as Primary National Supplier

RaceTrac names Core-Mark as primary national supplier. RaceTrac has announced an expanded partnership with Core-Mark, through which Core-Mark will serve as the national supplier for its growing footprint of more than 600 c-stores across the Southeast and Texas. This expansion significantly strengthens the partnership, bringing every RaceTrac store location into Core-Mark's distribution system. "Core-Mark is excited to grow our relationship with RaceTrac," said Bill Stein, executive vice president of enterprise growth, Core-Mark. "RaceTrac is a dynamic, customer-focused and food-forward brand, and we are eager to support their mission of making people's lives simpler and more enjoyable. Core-Mark already supported RaceTrac's franchise network of 240 RaceWay locations, and this collaboration further underscores our commitment to providing best-in-class products and services that enhance the convenience store experience." Founded in 1934 and headquartered in Atlanta, Ga., RaceTrac is a privately held, family-owned company. The chain employs thousands across its stores, distribution and corporate operations and recently acquired Potbelly neighborhood sandwich shops. "RaceTrac and Core-Mark share a commitment to putting customers first, supporting our goal of delivering whatever the guest needs and wants, any time of day," said Robby Posener, chief development officer at RaceTrac. "Expanding our partnership allows us to leverage Core-Mark's scale, product assortment and supply chain capabilities to ensure we continue delivering the convenience and quality our guests expect every time they visit a RaceTrac." Core-Mark offers a full range of products, marketing programs and technology solutions to approximately 50,000 customer locations in the U.S. and Canada through 37 distribution centers. It services traditional convenience retailers, drug stores, box or supercenter stores, grocery stores, liquor stores and other specialty and small format stores that carry convenience products.

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