About

Census offers a Data Activation platform that syncs customer data to over 200 business tools using Reverse ETL, allowing marketing teams to create targeted audiences without coding. The platform features a no-code segment builder that unifies first-party customer data into a comprehensive 360° profile, enhancing efficiency by eliminating the need to access multiple platforms. Unlike competitors, Census simplifies the process of setting up data pipelines, enabling businesses to get started in just 5 minutes without custom code. The company operates on a subscription model, providing a free 14-day trial for new users.

Simplify's Take

What believers are saying

• The acquisition of Fulcrum enhances Census's AI-first data collaboration and modeling capabilities, promising innovative solutions.
• Availability on Google Cloud Marketplace expands Census's reach and allows customers to utilize their Google Cloud committed spend, potentially increasing adoption.
• Recognition as a leader in Snowflake's Modern Marketing Data Stack Report underscores Census's credibility and influence in the data activation market.

What critics are saying

• The competitive landscape in data management and activation is intense, with numerous players vying for market share.
• Dependence on third-party platforms like Google Cloud and Snowflake could pose risks if these partnerships face disruptions.

What makes Census unique

• Census leverages Reverse ETL to move data from warehouses to business applications, a unique approach compared to traditional ETL processes.
• The no-code segment builder empowers marketing teams to create dynamic audiences without coding skills, setting it apart from competitors requiring technical expertise.
• Census's integration with over 200 business tools and platforms, including Google Cloud Marketplace, enhances its versatility and accessibility.

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