Census

Census

Data activation platform for customer data management

About

Census offers a Data Activation platform that syncs customer data to over 200 business tools using Reverse ETL, allowing marketing teams to create targeted audiences without coding. The platform features a no-code segment builder that helps unify first-party customer data into a 360° profile, enhancing efficiency by eliminating the need to access multiple platforms. Unlike competitors, Census simplifies the process of maintaining data pipelines, enabling businesses to set up critical connections in just 5 minutes. The goal is to empower marketing and data teams to effectively utilize their customer data for improved marketing efforts.

Company Stage

Series B

Employees

51-200

Industries

Data & Analytics, Enterprise Software

Total Funding

$78.1M

Headquarters

San Francisco, California

Founded

2018


Simplify Jobs

Simplify's Take

What believers are saying

  • Census's acquisition of Fulcrum enhances AI-first data collaboration and modeling capabilities.
  • Availability on Google Cloud Marketplace increases accessibility for enterprise customers.
  • Free HubSpot Edition attracts enterprise customers, expanding Census's user base.

What critics are saying

  • Increased competition from Confluent's Tableflow feature may attract Census's potential customers.
  • Census Embedded may face integration challenges, slowing market penetration.
  • Free HubSpot Edition could lead to revenue loss if conversions to paid plans are low.

What makes Census unique

  • Census is a leading Data Activation platform using Reverse ETL technology.
  • It offers a no-code segment builder for marketing and data teams.
  • Census syncs customer data to over 200 business tools, enhancing operational efficiency.

Help us improve and share your feedback! Did you find this helpful?


Growth & Insights
Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

12%

Recently Posted Jobs

Sign up to get curated job recommendations

Census is Hiring for 0 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update Census's jobs every 8 hours, so check again soon! Browse all jobs →