data.ai

data.ai

Subscription analytics platform for mobile apps

Overview

data.ai provides a subscription-based analytics platform for the mobile app industry. It gathers data from more than 1 million apps, consumer panels, and top advertising networks, then turns it into actionable metrics and reports for app developers, marketers, and financial analysts. The product works by continuously collecting and aggregating data across apps and ad networks to show market trends, app performance, and user behavior in easy-to-understand dashboards and reports. This helps clients optimize marketing strategies, improve app development, and increase ROI. data.ai stands out from competitors through its large data scale, proven accuracy cited by major media, and a dedicated team of researchers (over 200 people) plus partnerships with top research partners, which together offer reliable insights. The company’s goal is to be the trusted source for mobile app analytics, helping clients make informed decisions and stay ahead in a fast-changing market.

Significant Headcount Growth

About data.ai

Simplify's Rating
Why data.ai is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Company Size

201-500

Company Stage

Series E

Total Funding

$157M

Headquarters

San Francisco, California

Founded

2010

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Simplify's Take

What believers are saying

  • Crossed $100 million ARR in March 2019 via subscription growth.
  • Expanded to 1,400+ customers including Canva, Pinterest, Coca-Cola.
  • Raised $157.1 million from Sequoia Capital, Greycroft Partners.

What critics are saying

  • Sensor Tower's Goldman Sachs acquisition undercuts pricing, steals EA clients.
  • Google Privacy Sandbox rollout slashes data accuracy by 40-60%.
  • GPT-4o launch commoditizes metrics, collapses subscription demand.

What makes data.ai unique

  • data.ai aggregates data from over 1 million apps for 360-degree insights.
  • Proprietary Mobile Performance Score uses AI for app performance metrics.
  • Cited by Apple, EA, Tencent in S-1 filings as industry authority.

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Funding

Total Funding

$157M

Below

Industry Average

Funded Over

6 Rounds

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Below Average

Industry standards

$100M
$245M
Stripe
$250M
Reddit
$1.3B
Epic Games
$1.5B
Airbnb

Benefits

Remote first

Professional development

Paid leave

Referral Bonus program

Growth & Insights and Company News

Headcount

6 month growth

7%

1 year growth

7%

2 year growth

7%
PocketGamer
May 1st, 2025
Scopely’S Monopoly Go Hits $5Bn In Two Years

Stay InformedGet Industry News In Your Inbox…Sign Up Today. Scopely’s blockbuster mobile game Monopoly Go has surpassed $5 billion just two years after its release. The company claimed the title is the fastest mobile game to reach the milestone. It said the previous benchmark was 40 months - likely a reference to HoYoverse’s Genshin Impact, based on data.ai estimates

PR Newswire
Mar 28th, 2025
Reign Supreme With Regal Riches! Slotomania'S Latest Virtual Slot Game From Igt

Prepare for a royal adventure with fan-favorite IGT Regal Riches, the newest game packed with wild features and dazzling bonus rounds, arriving March 28, 2025!HERZLIYA, Israel, March 28, 2025 /PRNewswire/ -- The royal court is calling! Slotomania, the leading social casino game from Playtika*, invites players to don their crowns and prepare for the grand debut of a new virtual slot as part of Slotomania's partnership with IGT. Regal Riches™ is just one of many crowd-favorite slot themes that Slotomania is bringing directly from casino floors to players' phones, combining timeless gameplay with cutting-edge features and ensuring an unforgettable experience fit for kings and queens.As part of the partnership that Playtika and IGT announced last year, Playtika's Slotomania is on a mission to transform beloved slots into digital treasures. The digital revamp of Regal Riches comes on the heels of IGT's Cleopatra II being integrated into the mobile game in January 2025."Our partnership with IGT continues to allow us to consistently provide the best experiences for our players and Regal Riches is more than just a game—it's an experience," said Amnon Calev, Executive General Manager of Slots Central and Slotomania at Playtika. "We've reimagined this iconic slot to highlight its vibrant visuals, unique gameplay, and thrilling surprises that made it a casino favorite. Every detail has been carefully designed to deliver an immersive digital adventure where players can truly reign supreme."When playing Regal Riches in the Slotomania app, players will be immersed in exclusive bonus games, a guaranteed Wilds meter, the chances to win Mega Free Games, Major Free Games or Minor Free Games and even more surprises. Don't miss a spin - be sure to download Slotomania for free on the App Store or Google Play, or through this link: https://www.slotomania.com/About SlotomaniaSlotomania is the world's #1 free-to-play slots game from Playtika LTD, which is a subsidiary of Playtika Holding Corp

PocketGamer
Mar 26th, 2025
German Games Market Declined To €9.4Bn In 2024 As In-App Purchase And Hardware Sales Fell

Stay InformedGet Industry News In Your Inbox…Sign Up Today. The German games market shrank by 6% to €9.4 billion ($10.1bn) in 2024, according to a new report. Data from the German Games Industry Association (Game), using figures from YouGov Shopper, Nielsen IQ, and Data.ai, revealed that sales from games on PC, console and mobile devices dropped 6% to €5.5bn ($5.9bn)

VentureBeat
Mar 18th, 2025
Sensor Tower Acquires Video Game Insights

Sensor Tower has acquired Video Game Insights (VGI), a data and market research company specializing in PC and console gaming. VGI will operate as Video Game Insights by Sensor Tower, integrating its team with Sensor Tower's. This acquisition enhances Sensor Tower's data offerings across mobile, PC, and console platforms, providing insights into player behavior, engagement, and market trends. This is Sensor Tower's second acquisition, following its purchase of data.ai in 2024.

PR Newswire
Mar 13th, 2025
Moomoo'S Parent Company Futu Reports Strong Financial Growth For Q4 And Full Year 2024

JERSEY CITY, N.J., March 13, 2025 /PRNewswire/ -- Moomoo's parent company Futu Holdings Ltd. ("Futu" or "the Company") (Nasdaq: FUTU), a leading tech-driven online brokerage and wealth management platform, announced its unaudited Q4 2024 earnings with US$570.6 million in revenues, up 86.8% year-over-year ("YoY"), and US$251.3 million in non-GAAP adjusted net income, a 105.4% YoY increase.For the year ended December 31, 2024, the Company recorded US$1.75 billion in revenues and US$742.6 million in non-GAAP adjusted net income, representing a YoY increase of 35.8% and 26.2%, respectively

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