Ascend Federal Credit Union

Ascend Federal Credit Union

Member-owned financial cooperative providing banking services

Overview

Ascend Federal Credit Union provides financial services for individuals and businesses, including checking, savings, loans, credit cards, and business banking. Members access products through branches and digital channels such as online banking and a mobile app, with features like e-statements and remote access, and credit cards use EMV technology for secure payments. As a not-for-profit, member-owned cooperative, Ascend offers favorable rates and personalized service, leveraging its local community roots alongside a broad range of products. Its goal is to raise members’ financial possibilities by offering guidance, accessible products, and convenient tools that support responsible money management.

About Ascend Federal Credit Union

Simplify's Rating
Why Ascend Federal Credit Union is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Financial Services

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

null

Founded

1951

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Simplify's Take

What believers are saying

  • First out-of-state merger with Georgia credit union creates $7 billion asset lender.
  • CUNA Diamond Award-winning marketing strategies enhance member engagement post-merger.
  • Colby Wilson leads corporate communications to boost digital storytelling for expansion.

What critics are saying

  • CEO Caren Gabriel retired April 7, 2025; unproven Matt Jernigan assumes duties.
  • Marketing turmoil with Lisa Hayes exit in 2024 and conflicting VP listings disrupts integration.
  • Georgia merger faces regulatory rejection due to cultural mismatches within 12-18 months.

What makes Ascend Federal Credit Union unique

  • Ascend Federal Credit Union secured naming rights for Nashville's Ascend Amphitheater in 2017.
  • Ascend won CUNA Diamond Award on March 25, 2022, for innovative marketing campaigns.
  • Ascend offers competitive rates like 3.1% APR on new auto loans through September 30.

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Benefits

Health Insurance

401(k) Retirement Plan

Professional Development Budget

Company News

Nashville Main Street
Nov 9th, 2021
Aedc Federal Credit Union hires Lisa Hayes as vice president of marketing

Ascend Federal Credit Union announced it has appointed Lisa Hayes as vice president of marketing.

Franklin Islet Systems
Sep 14th, 2021
Aedc Federal Credit Union recognized as one of the top 50 best credit unions to work for in the United States

For the sixth consecutive year, Ascend Federal Credit Union has been recognized by American Banker as one of the top 50 best credit unions to work for in the United States.

WGNS Radio
Sep 3rd, 2021
Aedc Federal Credit Union recognized as Best Credit Union to Work For at 2021 Rutherford County Main Street Awards

During his time as Chairman, Ascend was named a “Best Credit Union to Work For” by the Credit Union Journal for three consecutive years.

WGNS Radio
Jul 8th, 2021
Aedc Federal Credit Union launches Hometown Hero campaign

Ascend Federal Credit Union has announced its Hometown Hero campaign to celebrate the contributions of six individuals who have gone the extra mile in supporting Middle Tennessee citizens and communities during the coronavirus pandemic, the tornado and more.

Islet Systems
Apr 24th, 2021
Aedc Federal Credit Union received award two Diamond Awards on Apr 28th 21'.

Ascend Federal Credit Union, the largest credit union in Middle Tennessee, announced today that it has won two Diamond Awards from the Credit Union National Association (CUNA) Marketing & Business Development Council.

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